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First pix: New West Elm and Pottery Barn in Chatswood

August 29, 2014

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As a north of the bridge girl and West Elm’s biggest fan (or so I tell myself) I am beyond excited that West Elm, Pottery Barn, Pottery Barn Kids and Williams-Sonoma all opened their doors in Sydney’s Chatswood Chase yesterday and I have some of the very first photos to share with you.

West Elm:

Pottery Barn:

I chatted to Michelle Hummel, vice president of global merchandising for the Pottery Barn brands, who was over from the States for the opening. She told me Australians have well and truly embraced the mega brands, owned by Williams-Sonoma Inc: “There’s a lot of similarity between the American and Australian lifestyle in that we all love to entertain and decorate our homes. Australians have really embraced our stores and our products, which are designed in house and exclusive to us, and this has certainly impacted our decision to open more stores.”

The first four stores opened in Bondi Junction, followed by Chapel Street in Melbourne and now Chatswood. All four will also open at the Chadstone shopping centre in Melbourne later this year.

Michelle said it was exciting to see the brands living and breathing so far from home. “We spent a lot of time learning the local market before we opened and we are thrilled to be a part of the energy and style this area is so well known for. We are always exploring opportunities to expand our business further in Australia. Our Chadstone stores will be especially unique in that they are the first store globally where all the brands are inter-connected, allowing shoppers to move freely between stores without having to exit into the mall.”

Pottery Barn's Michelle Hummel
Pottery Barn’s Michelle Hummel

While a lot of research has gone into the Australian market, the shopping experience has not been too “Australianised” with the goal to provide similar products to the American stores but on a seasonally relevant timetable. “We aim to recreate the high level of customer service and inspiring in-store experience we are known for in North America,” Michelle says. “We also love connecting with what’s culturally relevant to our Australian customers through collaborating with local brands and artists. For example, when we opened our West Elm store in Bondi Junction, we worked with artists Maricor and Maricar Manolo to design a bespoke tote bag. We did the same with Bonnie and Neil when we opened the West Elm store in Chapel Street.”

They’re partnering with Gelato Messina at this week’s openings, with celebrations and free ice cream continuing into the weekend.

In terms of what the retailers are offering our marketplace that wasn’t here before, Michelle says their exclusive product is what makes them unique. “Almost all of our products for Pottery Barn, Pottery Barn Kids and West Elm are designed in house by our product development teams who travel the world in search of inspiration and trends. At Williams-Sonoma, we offer a mix of carefully curated and exclusive products that bring people together around food. Our service offering is very compelling too with special resources like free design services.

“Store experience is another point of differentiation. From inspiring displays to hiring associates who are truly excited by interior design and entertaining at home, we’re able to deliver a great level of service to customers. We’re also able to offer shoppers depth and variety by situating all four brands near each other in Chatswood Chase and under the same roof at Bondi Junction. There’s something for everyone!”

Pottery Barn Kids:

Williams-Sonoma:

If you’re not in NSW or VIC, you can shop online at West Elm, Pottery Barn, Pottery Barn Kids and Williams-Sonoma.

I’m doing a Q&A with stylist Jason Grant at his book signing at West Elm Chatswood this Saturday from 12 noon until 2pm. Come along and say hi! More details.

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Is there a more decadent and delicious soup than F Is there a more decadent and delicious soup than French onion?

I think not!

Grab the recipe on the blog this morning via link in bio.
Get to know me! I haven't done one of these in YE Get to know me!

I haven't done one of these in YEARS so there's possibly thousands of you who don't know my back story. Here's a few things you may not know about me!

✔️ I'm English 🏴󠁧󠁢󠁥󠁮󠁧󠁿 and I moved here (just for one year) back in 2008😆 

✔️ I can't end the day without a bath, even if I get home really late or on a really hot day. It's a mental health thing and my happy place. 🛁 

✔️ Before becoming a blogger and running my own small business, I was a journalist from the age of 18. My favourite news gathering times were as a newspaper crime reporter (bit different to interiors!) 📓 

✔️ I once worked at New Scotland Yard in London 🚔 

✔️I had an interview at Oxford (didn't get in!) but chose not to go to uni at all after being offered a job on the local paper #universityoflife 😁

✔️ My mum died when I was 3, I have an excellent dad and one sister (younger) in the UK ❤️ 🇬🇧 

✔️ At school, my favourite subject was French 🇫🇷 and I was head girl 🤓🤓

✔️ I'm addicted to ☕️ , long hot baths and💄 (been wearing it since I was about 14!)

✔️ I'm not a phonecall person and will never ever pick up an unknown number. Ever. They can leave a message 😁

✔️ My favourite cuisine is Japanese 🍣 🍜 and Damian and I honeymooned in Tokyo and Venice 

✔️ I have zero design qualifications. I just started blogging about my passion, which is trying to persuade everyone to #heartyourhome That was 11 years ago...

✔️ My favourite tipple is a good GnT or🍷 

✔️ Cheesy as it sounds, 💁‍♀️being a mum is my absolute biggest joy in life 🧒👦

✔️ I will never give up my old school paper diary! Has to be A5 and week to view 📖 

✔️ My official surname isn't Bishop. I kept my maiden name for work after I got married but changed it for everything else. Often confuse myself!

✔️ I didn't get my Ps until I was 37 and I'm still a terrible parker 😯 🅿️

Hope you feel like you know me a bit better 😘

📸 @vanlowvanlow
Blue, green or lilac? 🎨 @nood_co coloured con Blue, green or lilac? 🎨 

@nood_co coloured concrete basins is a great Aussie business success story. Although co founder Matt Di Costa first found fame as one half of Matt and Kim on The Block, he hasn't relied on this to build his brand.

“We are very honoured to have been a part of The Block, and all they have done for us. I am, however, a believer in letting the product take centre stage,” he says.

Read our interview with Matt via link in bio now.

🙏Share your favourite colour basin in the comments!

#colouredconcrete #noodco #colouredbasin #blockheads #the block #bathroomtrends2022

Pic 1 by @naibudesign_ and 2 by @twostyleinteriors
I'd love to see more colour in Aussie interiors! I'd love to see more colour in Aussie  interiors! 🎨 

At the end of the day though, it's a matter of personal taste. I love pops of colour but it's not for everyone. 

We couldn't resist featuring this Canadian house tour today. The amazing Kelly Green  hutch (swipe) was an upcycled $200 find 🤗

Head over to the blog via link in bio to see the rest including one of the best playrooms we've seen in ages!

Project by @in.house.design
📸 @philcrozier
Create an unexpected city oasis with an emphasis o Create an unexpected city oasis with an emphasis on light and nature.

That was the brief for the conversion of a corner shop and a warehouse bakery into a luxury family home in Sydney's Newtown. And how about the library?!

Take the tour of this very special @annacarindesign project on the blog now, via link in bio.

Pic: @justinalexanderphoto
The things that excite me as a 40 year old 🤭 N The things that excite me as a 40 year old 🤭

None of us enjoy laundry (OK, there are a few of you out there who do. Weird!) but we have to do it. And often. So if your laundry bin can be as good looking, functional and space saving as this, then why wouldn't you?!

I've lost track of how many baskets I've thrown out because they've gone soggy or mouldy. They look pretty, sure, but they're not fit for purpose and they're often messy and overflowing.

Here's what I love about his @brabantia_australia one:

✔️ ventilation holes
✔️ no need to remove the lid for small items plus it hides your dirty laundry from view
✔️ easily removable and washable inner laundry bag that velcros back on 
✔️ corrosion resistant so fine in bathroom or laundry 
✔️ Brabantia make things as sustainably as possible
✔️ compact, sleek, European design
✔️ 10 year warranty
✔️ tall and skinny so takes up less floor in my tiny laundry

The Rolls Royce of laundry bins? I think so 👌🏻

TOLD you this was going to be exciting!

Now I need to know, do you have your laundry basket in the bathroom, the laundry, every bedroom? We used to have one in each bedroom but moved to the laundry-only situation which I much prefer (one for colours and one for whites). My boys know to put their used clothes in the bin in the laundry each night and they're 7 and 3!  #raisingfuturehusbands

#gifted
"Living rooms are important spaces where our publi "Living rooms are important spaces where our public and private lives intersect."

So says stylist @nataliewalton in her gorgeous new book Style, the Art of Creating a Beautiful Home.

"They are where we gather to welcome guests and entertain. But they are also where we decompress and relax at the end of the day. Increasingly, they are open-plan spaces and need to work within a greater scheme. Bringing all the elements together cohesively requires care and consideration. And, if you want a space that lives up to its true potential, make it personal and create with conviction."

Read an extract, the chapter on elevating your living room, on the blog today via link in bio.

Published by @thamesandhudsonau Pix by @chriswarnes 

#livingroomdesigns #nataliewalton #coffeetablebooks #designbooks #interiorsbooks #livingroominteriors #elevateyourspace
Kids and husband messing with my vignettes again🤨

PS. The coaster was RIGHT THERE 🤪
#weatherforit 🥶 Need a new blanket? Look no fu #weatherforit 🥶

Need a new blanket? Look no further than these gorgeous South African blankets from @baobabcollective, sustainably sourced, ethically crafted and imported by a Southern Highlands couple.

On the blog now via link in bio.
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Visit Jen's profile on Pinterest.

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About Jen Bishop

Jen Bishop is our owner and publisher and an experienced journalist and editor. Interiors Addict has been her full-time job for more than 8 years. She is married to Damian and mum to Sebastian and Charlie.

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Reader Interactions

Comments

  1. AvatarKathryn Bamford says

    August 31, 2014 at 7:29 pm

    So excited they are opening all four in Chadstone 😀 I hope they open the cooking school in William Sonoma like the one in Bondi!

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