With a focus on customer experience and elevating the furniture shopping journey, Singapore-based furniture and homewares retailer, Castlery, has opened an expansive new showroom in the heart of Sydney’s Supa Centa Moore Park. As a long time fan of the brand, with a few of their pieces in my own home, this is welcome news!
Declan Ee, co-founder of Castlery, says: “We’re thrilled that Castlery has a new permanent space to call home. Australia holds a special place in our hearts as it marked our first foray outside of Singapore, into the global market. Over the last seven years, Australians have warmly welcomed us, trusting in our commitment to delivering not just quality furniture and homewares, but also a transparent and seamless journey, from browsing our website to receiving their orders.
He adds: “This is the next step in our expansion, creating an offline space that goes beyond being merely transactional to present a retail experience they deserve. We’ve drawn inspiration from our Australian customers and partners, who have shared their beautiful homes and style with us. Our aim is to create an inspiration hub where customers feel relaxed and can allow their ideas to flourish while they envision their own spaces to thrive. This expansion is testament to our dedication to local customers, combining elements from our Singapore flagship with distinctly Australian aesthetics.”
This will be the only Castlery store outside of Singapore, a significant milestone following the brand’s 10th anniversary celebrations in October. This expansion aligns with their commitment to making luxury living accessible to discerning customers.
From my own perspective, I love Castlery’s range, the amazing ecommerce experience they offer and the fact that so many of their pieces, including sofas, are in stock. No waiting two, three, or even four months for a sofa like many other retailers!
Spanning 576 square metres, the showroom will feature 17 immersive room sets, promising customers an enhanced store experience that complements Castlery’s online-to-offline shopping experience.
The new store integrates design elements that pay homage to the Australian landscape. Standout features include a custom-made timber ceiling which draws inspiration from Australia’s coastal aesthetic and accent walls carved with wave-like peaks reminiscent of Sydney’s iconic beaches.
The team’s efforts extend beyond mere design considerations, encompassing over a year of thoughtful planning and engineering of the showroom space. A prime illustration of this is the terracotta wall divider, handmade with ceramic bricks that serve both functional and aesthetic purposes. The engineering process involved numerous iterations, presenting a formidable challenge in its complexity. Each modular terracotta piece is handmade and glazed so no two pieces are alike. The see-through divider creates separation within the space for niche vignettes, maintaining an open and inviting feel while acting as a subtle nod to Castlery’s Asian heritage, as ventilation bricks are iconic in vintage Singapore homes.
Centred on an experiential shopping approach mirroring Sydney’s laidback yet sophisticated vibe, the store grants customers access to over 90 furniture pieces across 50 core collections. In addition to this, an expanded accessory line of rugs, lighting, mirrors and ceramic dinnerware are set to launch at Moore Park.
The showroom is not only a space to touch and feel the products but also provides the opportunity for personalised consultations with a Castlery stylist and a selection of ready-to-take-home accessories. Expanding beyond the physical space, the showroom will be replicated in an online interactive virtual store, allowing customers throughout Australia to explore from the comfort of their homes.
The Castlery Sydney showroom is open now and will celebrate the official opening at Supa Centa Moore Park from 7 to 10 June 2024. Guests will enjoy complimentary goodie bags, sweet treats and a chance to win generous prizes. Castlery will continue the celebrations for the month with a variety of activities and promotions.
