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The future of blogging and the power of collaboration

By Jen Bishop โ€ข 8 Comments

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dubai getaway

This Bloggerati getaway was proudly sponsored by Dubai Tourism.

One of the best things about taking part in Australia’s biggest ever social tourism campaign last month, when I went to Dubai with more than 20 other bloggers, was meeting and learning about other people who blog passionately like I do, whether about interiors or something else. It was a great opportunity to swap notes and find out how other people do things, from earning money to planning their content, managing their time and juggling their other commitments like family and, in some cases, jobs (I remember well the 18 months of juggling this blog alongside a full-time job, just for the love of it. It was BUSY!).

Being pregnant, it was great to meet so many ‘mummy bloggers’ and hear their tips, especially Samantha Jockel from School Mum who brought her adorable five-month-old baby Ellis with her. She is lucky I didn’t try and steal him…

Samantha Jockel, blogger at School Mum, and son Ellis
Samantha Jockel, blogger at School Mum, and son Ellis

samantha and ellis 2 school mum

There were fellow interiors bloggers too: Anne-Maree Russell from The House That A-M Builtย andย Dani Wales (ex of The Block) from Basic Habitat. We are all part of Nuffnang’s talent group of Australian bloggers called Bloggerati.

Before heading into tje mosque with fellow interiors blogger Anne-Maree Russell from The House that A-M Built
Before heading into the mosque with fellow interiors blogger Anne-Maree Russell from The House that A-M Built

In my opinion, there is almost always something to learn from other bloggers, whether you’re in the same niche or different, whether you’re bigger or smaller than they are. And that was part of the beauty of the trip; picking each other’s brains on things each other were weaker or stronger at. While blogging as a career is still a relatively new concept, and not everyone in Bloggerati falls into that category or aspires to, as someone who has been doing that for two years, it was a rare and useful chance to swap notes with so many other bloggers at one time. We all have large audiences and, although the synergies aren’t always immediately obvious, scratch below the surface and you’ll often find we have readers with interests in common and things we can help each other with.

It is fantastic that an organisation like Dubai Tourism saw the value in investing a significant amount of money and resources into taking more than 20 Australian bloggers to the UAE and saw the value of our influence in sharing all the variety Dubai has to offer with our readers (estimated to be in the millions between us). It’s a fine example of one of my favourite things: a win-win situation.

This year, I’ve resolved to hang out more with other bloggers and form mutually beneficial partnerships and relationships. And hey, even friendships!

Who are your favourite bloggers (apart from Interiors Addict, of course!)?

If you’re a blogger, do you network, share with and learn from other bloggers?

dubai getaway

dubai tourism platinum heritage shangri-la hotel bloggerati australia 1001 events

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January 8, 2015

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SALE ALERT! Listen up Sydneysiders, one of my fav SALE ALERT!

Listen up Sydneysiders, one of my favourite home stores @shack.furniture.homewares are having their annual warehouse sale this week, from Thursday until Saturday.

HUGE savings on furniture, homewares and decor with 30 to 80% off. Wowsers!

I'm a big fan of SHACK and can never leave one of their stores without a few styling goodies for my place! It's just too tempting!

While you're at the sale, mention Interiors Addict for an extra 10% off!

Unit 16a, 1801 Botany Rd, Banksmeadow NSW 2019

Thursday 1st to Saturday 3rd June 2023, 9am to 4pm. Not online.

#sydneyshopping #sydneysale #sydneysales #sydneyfurniture #shackfurniture #shackfurniturehomewares #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #comeshoppingwithme
A door to door continuous curved stone ledge in th A door to door continuous curved stone ledge in this bathroom is one of the cleverest designs we've seen in a while!

This mega ledge, made of Corian, even incorporates a sink, seamlessly.

Combined with venetian plaster on the walls, it's no wonder this Illawarra bathroom by @birdblackdesign feels like a day spa!

Come check it out via link bio.

Lead designer Stuart Gibson says: "One smooth curve, right around the room, from either side of the door opening. As it moves around, it creates a ledge for the bath: for bath oils, lotions, a book and a champagne glass. The ledge continues around and becomes the vanity, widening out to create a custom seamless basin."

#bathroomhappiness #bathroomdetails #bathroomshelves #bathroomshelf #venetianplastering #coriandesign #coriansolidsurface #spalikebathroom #spabathroom #sustainablebathroom
Catch the season finale of @sellinghousesaus last Catch the season finale of @sellinghousesaus last night?

We have all the before and afters for you on the blog now, via link in bio (and swipe for a taster).

#sellinghouses #sellinghousesaustralia #foxtel #lifestylechannel #beforeandafterkitchen #beforeandafterlivingroom #beforeandafterrenovation #realitytv #housetours #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome
๐Ÿ˜ Not sure what's better: the custom mirror abo ๐Ÿ˜ Not sure what's better: the custom mirror above the fireplace in this Art Deco one-bedder or the wallpaper in the kitchen (swipe)?!

It's been a while since we featured an apartment makeover on IA. Would you like to see more apartment interiors? Head to the blog now to see more of this one. Via link in bio.

#artdecoapartment #artdecointerior
#artdecomirror #artdecofireplace #artdecomelbourne #artdecofurniture #artdecobuilding #artdecointeriors #apartmentrenovation #apartmentinterior #smallspaceliving #melbourneapartments #melbourneairbnb #kitchenwallpaper #wallpaperaustralia
Low tox and planet friendly laundry liquid (and sh Low tox and planet friendly laundry liquid (and sheets and soap and powder!). We have a great roundup of the best options on the blog today. 

A whole host of brands are offering eco-friendly, low tox alternatives to the more chemical-laden ones. Not only that, they often smell amazing, look good on your shelf and come in recycled or recyclable (or even better, both) packaging. 

Good for your skin, your clothes and the planet: whatโ€™s not to like?

Do you use any of these?

COMPARE THEM ALL VIA LINK IN BIO NOW.

#lowtoxliving #lowtoxlife #lowtoxlifestyle #lowtoxhome #lowtoxlaundry #lowtoxswaps #naturallaundry #naturallaundrydetergent #naturallaundrysoap #ecolaundry #lowtoxcleaning #ecofriendlyhome #ecofriendlyhouse #laundryliquid #laundrypowder #laundrysoap #naturalcleaning #chemicalfreecleaning #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome
Play room goals!๐Ÿ‘Œ๐Ÿป This is just one room fr Play room goals!๐Ÿ‘Œ๐Ÿป

This is just one room from today's real house tour which I really love because in employing interior designer @issyandhcreative the owners weren't looking for a complete rip out and re-do but rather to work with what they had in their new suburban home (including a dated kitchen) and give it a largely cosmetic glow up with styling and new furniture (some of which was upcycled). 

The brief was to create a family friendly home. "They weren't looking for perfection but rather a warm and relaxing retreat for their busy young family." This playroom though? Pretty close to perfect! And the mum did the colour coded books herself. Love that๐Ÿ˜

Head over to the blog now via link in bio to see the rest of this home.

#playroomideas #playroomgoals #playroomdecor #familyhomes #kidfriendlyhome #kidfriendlyinteriors #familyhomedecor #sustainabledecor #affordablerenovations #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #beanbagchair #beanbags #colourcodedbooks #colourcoded #toyroom #kidsroomdesign 

Pix by @tealily
All the heart eyes for this little setup ๐Ÿ˜ Hea All the heart eyes for this little setup ๐Ÿ˜

Head to the blog to shop this and two other gorgeous styled images from @greenhouseinteriors 

The stunning @mrsniceart artwork has already sold but the good news is, you can still get prints of it!

Styling by Aisha Chaudhry for Greenhouse Interiors, assisted by Nikki McGar, Kylie Harris, Rachael Blake and Max Green. Photography by Stephanie Rooney. 

#poolart #sideboardstyling #buffetstyling #consolestyling #vignettes #greenhouseinteriors #barcartstyling #shopthelook #bluehomedecor #poolumbrella #beachumbrella
Bookworms need a cosy book nook! ๐Ÿ“– ๐Ÿ› Seb an Bookworms need a cosy book nook! ๐Ÿ“– ๐Ÿ›

Seb and Charlie had one of those kid size couches in their playroom but frankly, they'd outgrown it! I picked this Aussie made compact 2-seater Ruby sofa from @fantasticfurniture 

I'd usually go for grey to keep it neutral but as it's in a kid's room I went for this heather blue fabric to make it a little more fun while still classic. There's more than 50 fabric choices for Fantastic's Aussie made range so good luck choosing ๐Ÿ˜‚ 

I left the legs off to keep it below the windowsill. I'm super happy with the quality. It looks a lot more expensive than its $699 pricetag ๐Ÿ‘Œ๐Ÿป

Books, natural light and a cosy couch = happy boys! And let's not pretend they won't be watching the odd movie on there too ๐Ÿฟ because #keepingitreal

#FantasticFurniture #FantasticFamily #booknook #booknookstagram #booknook #bookwormsofinstagram #littlereader #littlebookworm #cosycorner #cosycorner #playroomideas #toyroom #interiorsaddictfamilyhomereno #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #aussiemade #aussiemadefurniture #twoseater #kidssofa #kidscouch #bluesofa #loveofreading
Last week we interviewed chalk paint pioneer Annie Last week we interviewed chalk paint pioneer Annie Sloan from her UK base about colour and Aussies' relationship with it. (And how's this for a before & after kitchen?! ๐Ÿ˜)

Annieโ€™s latest green hue, Coolabah Green, is inspired by the Eucalyptus trees of her childhood (did you know she was born in Sydney?). โ€œI made it in tribute to Australia and Iโ€™m thrilled to say thatโ€™s been really popular both here in the UK and in Australia. Itโ€™s a kind of smoky, silvery sage green thatโ€™s very easy to work with and would complement accents of Amsterdam Green deliciously.โ€

Sales stats show Aussies are all about greens while elsewhere in the world greys and blues are more popular from her range. So tell me, are you a green lover?

Head to the blog to read Annie's thoughts on upcycling furniture and more. Via link in bio.

#chalkpaint #chalkpainted #chalkpainting #chalkpaintfurniture #chalkpaintlove #chalkpaintmakeover #anniesloanchalkpaint #anniesloanhome #anniesloanpaint #paintedkitchencabinets #paintedkitchen #paintedkitchens #upcycler #upcyclers #upcyclersofinstagram #upcycledfurniture #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #anniesloan #greenkitchencabinets #greenkitchens #greenpaint #coolabahgreen #coolabah
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About Jen Bishop

Jen Bishop is our owner and publisher and an experienced journalist and editor. Interiors Addict has been her full-time job for more than 10 years. She is mum to two young boys and lives in Sydney.

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Comments

  1. AvatarSonia Life Love Hiccups says

    January 9, 2015 at 12:26 am

    I am still at a pinch me did that really happen stage and every time I look at the photos and read everyones posts I’m all YES it did and it was flipping awesome. Hope you are doing well mama and look forward to catching up with you again soon xx

    Reply
  2. AvatarTessa : Down that Little Lane says

    January 9, 2015 at 8:46 am

    Could not agree more, I don’t really call myself a blogger despite writing one but I hang out with quite a few and adore their energy..Sonia from Life Lve and Hiccups and Cherie from Raising Master Max work alongside me and I adore Maxabella for her general loveliness. Kim from Land of Zonkt, Sammie at The Annoying Thyroid, Simone from Style.Life.Home, Babs at Patchwork Cactus.. oh I could go on for hours ๐Ÿ™‚

    Reply
    • AvatarJen Bishop says

      January 9, 2015 at 11:40 am

      Some lovelies there! Sonia is a gem!

      Reply
  3. AvatarDani Wales says

    January 9, 2015 at 6:14 pm

    Great post Jen… I’m getting having major “I wish I was back there” moments while writing my next post xx

    Reply
    • AvatarJen Bishop says

      January 9, 2015 at 6:27 pm

      Thanks hon! What a trip that was huh?! ๐Ÿ™‚

      Reply
  4. AvatarAmy Darcy (@EatPrayWorkout) says

    January 11, 2015 at 11:18 am

    Love it. I don’t but after that trip I will be!! It’s made me kick my butt into gear to organise a bloggers picnic in Brisbane this year, if you’re interested in coming let me know! xx

    Reply
    • AvatarAmy Darcy (@EatPrayWorkout) says

      January 11, 2015 at 11:19 am

      hmm could be difficult with bub. Maybe I could collaborate with you and son and organise one in sydney too?! xx

      Reply
      • AvatarJen Bishop says

        January 12, 2015 at 9:03 am

        Yeah, that may be tricky! But I love the idea, Amy!

        Reply

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