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The future of blogging and the power of collaboration

By Jen Bishop •

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dubai getaway

This Bloggerati getaway was proudly sponsored by Dubai Tourism.

One of the best things about taking part in Australia’s biggest ever social tourism campaign last month, when I went to Dubai with more than 20 other bloggers, was meeting and learning about other people who blog passionately like I do, whether about interiors or something else. It was a great opportunity to swap notes and find out how other people do things, from earning money to planning their content, managing their time and juggling their other commitments like family and, in some cases, jobs (I remember well the 18 months of juggling this blog alongside a full-time job, just for the love of it. It was BUSY!).

Being pregnant, it was great to meet so many ‘mummy bloggers’ and hear their tips, especially Samantha Jockel from School Mum who brought her adorable five-month-old baby Ellis with her. She is lucky I didn’t try and steal him…

Samantha Jockel, blogger at School Mum, and son Ellis
Samantha Jockel, blogger at School Mum, and son Ellis

samantha and ellis 2 school mum

There were fellow interiors bloggers too: Anne-Maree Russell from The House That A-M Built and Dani Wales (ex of The Block) from Basic Habitat. We are all part of Nuffnang’s talent group of Australian bloggers called Bloggerati.

Before heading into tje mosque with fellow interiors blogger Anne-Maree Russell from The House that A-M Built
Before heading into the mosque with fellow interiors blogger Anne-Maree Russell from The House that A-M Built

In my opinion, there is almost always something to learn from other bloggers, whether you’re in the same niche or different, whether you’re bigger or smaller than they are. And that was part of the beauty of the trip; picking each other’s brains on things each other were weaker or stronger at. While blogging as a career is still a relatively new concept, and not everyone in Bloggerati falls into that category or aspires to, as someone who has been doing that for two years, it was a rare and useful chance to swap notes with so many other bloggers at one time. We all have large audiences and, although the synergies aren’t always immediately obvious, scratch below the surface and you’ll often find we have readers with interests in common and things we can help each other with.

It is fantastic that an organisation like Dubai Tourism saw the value in investing a significant amount of money and resources into taking more than 20 Australian bloggers to the UAE and saw the value of our influence in sharing all the variety Dubai has to offer with our readers (estimated to be in the millions between us). It’s a fine example of one of my favourite things: a win-win situation.

This year, I’ve resolved to hang out more with other bloggers and form mutually beneficial partnerships and relationships. And hey, even friendships!

Who are your favourite bloggers (apart from Interiors Addict, of course!)?

If you’re a blogger, do you network, share with and learn from other bloggers?

dubai getaway

dubai tourism platinum heritage shangri-la hotel bloggerati australia 1001 events

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January 8, 2015

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Looking for a little inspo for your 2026 kitchen a Looking for a little inspo for your 2026 kitchen and laundry projects? Look no further than @kaboodlekitchen's free digital download edit magazine. Featuring trends commentary from yours truly!

Find out more via link in bio/stories now.

#ad #2026kitchentrends #diykitchens #kaboodle kaboodlekitchen
I've been meaning to post about getting out of hos I've been meaning to post about getting out of hospital in time for Christmas and spending a magical time with my beautiful family and friends for days now, but I was staying in the moment and off my phone. My wish came true and it really was amazing to enjoy that Santa magic.

Sadly, the day after Boxing Day, I ended up back in an ambulance after an internal bleed where my hemoglobin levels dropped dangerously low. I'm not very good at explaining the medical side, but after surgery and a couple of nights in ICU, I'm now on a ward and recovering well, hoping I get to return home ASAP.

I have so many thank yous to say for the incredible GoFundMe donations and kindness and support I've received. I really am blown away and so grateful. There are so many good people in the world, both strangers and those I'm lucky enough to know.

And having now received 6 bags of blood transfusion myself, another huge shout out to all donors. I felt so good to know I've done my bit donating over the years when I received someone else's life saving donation. Please consider doing the same and potentially saving a life.

Before ending up back in hospital, I was settling in well at home with daily visits from nurses and I'm hoping I can get back to that new normal again soon. 

Thank you again to everyone for their kindness. And biggest thanks to @damianfrancis for truly spoiling me at Christmas and once again holding the fort at home. Our boys are so lucky to have you ❤️
Edit: the winner of this giveaway is @wholehearted Edit: the winner of this giveaway is @wholeheartedstudio Congratulations Hayley!

To thank you all for your beautiful messages of support after sharing my very vulnerable big news the other day, I've teamed up with the talented @katenixon_official to give one follower the chance to win this stunning prize worth almost $600.

It includes:

Ines 3-Piece Marble Bathroom Set (soap dispenser, tumbler and tray) worth $169

Ines Marble Bowl, worth $135

Ines Marble Container with Wooden Lid, worth $79

Lola Marble Tray, worth $89

Sawar Scalloped Bowl, worth $109

They're all part of NOMAD by KATE NIXON, the Sydney interior designer's considered new curation of beautiful, storied objects for the home.

For your chance of winning, please follow @interiorsaddict and @katenixon_official, tell us the name of the collection and tag 2 friends by midnight Sydney time on Sunday 14 December 2025. Winner will be chosen at random and announced here. 

You can even style the marble trays and bowls elsewhere in the home – why should the bathroom get all the fun?!

Good luck. Giveaway is not endorsed by or associated with Meta in any way. Open to Australian residents only. 

#katenixon #sydneyinteriordesigner #luxurybathroomdesigns #bathroomstyles
Trigger warning: cancer. Home is SO important to Trigger warning: cancer.

Home is SO important to me, I even made a job out of talking about it. And having been stuck in hospital for 5 weeks, away from my sanctuary and my boys, I've never craved it more. 

I'm going through the hardest time of my life and I'm finally sharing it here in the way I hope you've always known me to; with authenticity, realness and hope.

I've been diagnosed with pancreatic cancer. It's devastating and life-changing news and feels very vulnerable to share. Sadly it's causing me so much physical pain, I can't manage it at home. Being stuck in hospital, on top of keeping this secret, has been very isolating. 

Our precious boys are our number one priority and we are being very well supported by our medical team and amazing friends and family. I can't say enough about the huge role my husband is playing in keeping us together.

I've continued to work when possible because I love it and it's a big part of my identity. I want as much normalcy, distraction and positivity as possible right now. Some days I put my lipstick on and face the day with gratitude for all the good stuff, like my world class friends and amazing healthcare. But I'm only human and other days, I just can't.

Despite the gravity of the situation, I only have to look at my boys to know I cannot give up hope. 

Thanks for all the love and support I know you'll throw my way but please respect my boundaries by not asking medical questions or making medical suggestions, and know that I won't be able to reply to everyone. 

This beautiful community has supported me for over a decade and I'm sure your kindness will help me no end. And if you want to support me, keep reading the blog so my work isn't wasted!

I'll still be the main point of contact for Interiors Addict but things will look a little different as I continue my chemo (3 rounds down) and get used to my new way of life. 

Right now, my only wish is to be discharged to my family for Christmas. 

Because I can no longer give blood, if anyone would like to make a festive donation of blood or plasma on my behalf and share it with me here, that would really make my day ❤️

PS. Nurses are worth their weight in gold.
This modular home was built in 6 weeks and install This modular home was built in 6 weeks and installed in just 4 days and can even be added to later if its family outgrow it. It's @mill.built's first prefabricated modular home – a breakthrough in speed, performance and affordability. And it sits in the Yarra Valley's net zero carbon estate, @liveatthecape , which is Australia's first.

Head to the blog now via link in bio to read all about the latest in sustainable living.

#prefabhomes #prefab #modularhomes #prefabhouse
You know what I love? Pink & red together! And str You know what I love? Pink & red together! And stripes! And bows! If you do too, @kmartaus Christmas stuff is starting to drop and you won't be disappointed. It's also largely generic enough that you could use it all year round, if that's your vibe.

See more on the homepage now, via link in bio.

#kmartchristmas #kmarthome #pinkandred #pinkandred #stripesonstripes #christmastabledecoration
Fanciest matchbox EVER. Fact. Swipe for silver. W Fanciest matchbox EVER. Fact. Swipe for silver.

Who wouldn't LOVE one of these as a gift?! $69 from @blackblazesydney's new Vesper collection. Available to preorder now. 

Comment 'matches' and we'll DM you all the details.

This is a great way to elevate your everyday!

#matchbooks #matches #littleluxuries #housewarminggiftideas
This once 90s kitchen is now reflective of the Mid This once 90s kitchen is now reflective of the Mid Century home it's the heart of, and its stylish owners who love vintage glass and other Marketplace finds.

Head to the blog via link in bio to see more of this transformation by @howardlanedesigns Designer Tamiko Gleeson says: "I love that the kitchen now truly serves Peter and Trish – functionally and aesthetically. While every finish is new, there’s a bold sense of nostalgia and confidence in the selections. I love the Jamaican Walnut joinery with its subtle peek of Botanical Green, and the vertical timber slats in the sliding doors and wall-hung bar.

“I love the checkered tiles on the splashback and the way they add a playful rhythm to the space. But what I love most is how the design shines even brighter when layered with their Facebook Marketplace finds."

Suppliers can be found in the blog post.

#mcmkitchen #midcenturykitchen #mcminteriors #checkerboardtiles 

Pix @bridietomkinsphotography
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Jen Bishop

About Jen Bishop

Jen Bishop is our owner and publisher and an experienced journalist and editor. She founded Interiors Addict in 2011. Jen also works as a copywriter and comms consultant to small business owners and brands, helping them with their own content as well as working out what will make them appealing to the media.

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Reader Interactions

Comments

  1. Sonia Life Love Hiccups says

    January 9, 2015 at 12:26 am

    I am still at a pinch me did that really happen stage and every time I look at the photos and read everyones posts I’m all YES it did and it was flipping awesome. Hope you are doing well mama and look forward to catching up with you again soon xx

  2. Tessa : Down that Little Lane says

    January 9, 2015 at 8:46 am

    Could not agree more, I don’t really call myself a blogger despite writing one but I hang out with quite a few and adore their energy..Sonia from Life Lve and Hiccups and Cherie from Raising Master Max work alongside me and I adore Maxabella for her general loveliness. Kim from Land of Zonkt, Sammie at The Annoying Thyroid, Simone from Style.Life.Home, Babs at Patchwork Cactus.. oh I could go on for hours 🙂

    • Jen BishopJen Bishop says

      January 9, 2015 at 11:40 am

      Some lovelies there! Sonia is a gem!

  3. Dani Wales says

    January 9, 2015 at 6:14 pm

    Great post Jen… I’m getting having major “I wish I was back there” moments while writing my next post xx

    • Jen BishopJen Bishop says

      January 9, 2015 at 6:27 pm

      Thanks hon! What a trip that was huh?! 🙂

  4. Amy Darcy (@EatPrayWorkout) says

    January 11, 2015 at 11:18 am

    Love it. I don’t but after that trip I will be!! It’s made me kick my butt into gear to organise a bloggers picnic in Brisbane this year, if you’re interested in coming let me know! xx

    • Amy Darcy (@EatPrayWorkout) says

      January 11, 2015 at 11:19 am

      hmm could be difficult with bub. Maybe I could collaborate with you and son and organise one in sydney too?! xx

      • Jen BishopJen Bishop says

        January 12, 2015 at 9:03 am

        Yeah, that may be tricky! But I love the idea, Amy!

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