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New hemp linen brand inspired by Melbourne lockdowns

June 13, 2022 Leave a Comment

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An environment of rolling lockdowns, pregnancy and parenting hardly seems conducive to starting a homewares line but it proved the perfect trifecta for Melbourne mum Kate Taylor. On maternity leave from her job as a government lawyer, Kate was locked down and awaiting the birth of her second child when she decided to launch the pure hemp linen brand Calvi.Co in August 2021.

โ€œIโ€™d lost a bit of motivation through the many Melbourne lockdowns and felt I needed to get in touch with my creative side after having been in the corporate world for a while. I happened to discover hemp linen at the same time as I was feeling this way, so the business seemed like the perfect passion project,โ€ says Kate.

Calvi.Co

Initially drawn to the sustainability credentials of hemp, Kate was surprised to find that the textile is as soft as the hugely popular flax linen but has a variety of superior factors. โ€œHemp has a very high yield per square metre and its water consumption is about as much as flax which is much better than cotton. Hemp is also the strongest textile fibre available which gives it a superior shelf life,โ€ says Kate who explains that the Calvi.Co range is stonewashed and softened which makes for a great skin feel. โ€œSince hemp has come back into fashion, theyโ€™ve worked out that it can be treated in much the same way as flax and made to be softer.โ€

Calvi.Co

The petite range features pillowcases, sheets and quilt covers in three different neutral colourways chosen for their sartorial longevity โ€“ snow (a lovely, crisp white), ash (a gorgeous grey) and pebble (a classic beige). โ€œThe colours are designed to suit any interior style and because hemp is such a long-lasting product, we didnโ€™t think it made sense to follow trends,โ€ says Kate.

Calvi.Co

As for any negative associations around hemp itself, Kate feels that thinking is misguided. And in a sign that we could be at the beginning of a hemp homewares wave, she has noticed there are many more products on the market compared to when she first started researching.

โ€œThereโ€™s a bit of a misconception about what hemp is and its association with marijuana doesnโ€™t help. Iโ€™ve noticed more hemp products appearing over the past 12 months but when I first started looking, they were hard to find.โ€

Kate Taylor
Calvi.Co founder Kate Taylor

Kate is intent on elevating the status of the textile: โ€œThe product is as good as flax linen, if not better. I donโ€™t see why hemp linen canโ€™t be featured inside Vogue Living next to all the flax alternatives!โ€

Calvi.Co

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One half of popular parenting podcast @wedonthavet One half of popular parenting podcast @wedonthavetimeforthis, turns out former Neighbours actor @gemma_peanut is even more multi-talented than we thought! Will you check out the joyful and colourful reno of her holiday home (and airbnb) @yo_caba_caba?!

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While new technologies continue to shape the inter While new technologies continue to shape the interior design scene, one that has been getting a fair bit of traction of late isย marble-look porcelain. A cheaper alternative to natural stone, the latest printed porcelain tile technology makes it difficult to distinguish from the real thing.

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Amy Collins Walker

About Amy Collins Walker

Amy is our regular feature writer, an experienced journalist and interior stylist living in Perth, Western Australia. Find out more about her styling work at http://www.amycollinswalker.com/

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