Sponsored by Cav’Art Designer Stone
A jaw-dropping new showroom in Sydney is proving to be a stunning showcase of the huge improvements in stone cutting technology paired with the beauty and uniqueness of natural stone.
In the making for three years, La Factory, in Waterloo, will soon open its doors. And it’s a work of art. Beautiful cabinetry, lighting, art and natural stone sourced from Cav’Art Designer Stone, combine to create something truly impressive. Managing director Jamal Ghouzali said he wanted to bring to market a space that allows architects, designers and end customers to experience the Pinterest moodboard in real life.
“Cav’Art’s range of product has helped us to achieve that, and we are presenting natural stone in a way that many people didn’t really know was possible. Our finishes show a backlit raw edge splashback, sharknose, 40-to-60mm extremely detailed triple ogee for the French provincial display, and much more.
“The stone is used in everything from a unique finish on benchtops and sinks, but also on feature areas like stairs and a full height double coloured mitred and book-matched wall finish.”
Jamal explains the progress in stone-cutting technology and techniques has been a game changer. The incredibly detailed stone work for the showroom was done by Casa Marble who have invested in some of the most innovative stone working machinery around, matched with their many years of skilled stone masonry expertise.
“For me, your ideas are only as good as your ability to execute them. Today, we see a lot of people being inspired by AI or renders on Instagram or online, but sometimes they don’t understand the limits of what is possible or not.
“Our 15 years of experience in luxury interiors in France, the US, Dubai and Australia have given us the knowledge and experience to create complex designs with local manufacturers. My architectural background also allows me to engineer creative and crazy ideas into functional design!”
He says natural stone has always presented a great way to tell stories through design. “Products that took millions of years to come to our warehouses and houses carry a very special energy. I love that every block is unique, and it’s a great way to connect our design to sustainable and long lasting solutions for architecture and design,” he adds. “Crafting a beautiful benchtop is almost like creating jewelry for the kitchen or bathroom; it elevates the room and vibrates.”
Jamal says he’s seen an increase in clients opting for natural stone following last year’s engineered stone ban, with Taj Mahal being a real favourite for the past couple of years. “We’re seeing people being more and more open to the use of travertine for their kitchens. In general, our clients are looking for robust materials, therefore quartzite, dolomite and granite are very often in the conversation more than marble.”
