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Max Sparrow wants to shake up the Aussie online furniture market

By Jen Bishop โ€ข

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The intriguingly named Max Sparrow is a new independent company started by some seasoned furniture lovers to cater to time-poor, tech-savvy, 20, 30, and 40-somethings looking for something different and tired of what’s currently being offered in Australia. The catch is you have to wait 2-to-3 months for great pieces at great prices.

Max-Sparrow_Styled_American-Contemporary
Max groups/selects product that will fit together and style well, making it easy for customers to put a room together

The brand clearly has a sense of humour. The website is full of it and written in the first person by ‘Max’. A spokesman told me: “Max knows and loves furniture, he’s spent his life travelling the world searching for it. He knows that everyone uses the internet for everything these days and that traditional retail models mean that products are more expensive than they should be. Online is the easy way to shop and get the best price.

“Max knew that people would wait for the ‘perfect piece’ if it was the right price. He’s linked up customers with perfect pieces by cutting the middlemen out and going direct to the manufacturers โ€“ so the product is shipped direct to the client’s door. The only sacrifice they have to make for a high quality product at a great price is waiting 8-to-12 weeks.”

These pictures show just a selection from the brand’s American Contemporary range. What do you think?

Max-Sparrow_Sofa_American-Contemporary-Rolled-Arm

Max claims to sell very high quality product with a lot of high quality images available to browse (more than 14,000 of more than 340 products) making it easier to buy online. They also claim to offer furniture unlike anything already available in Australia at a very good price point.

“Max intends to grow into new product categories such as lighting, rugs, and other homewares,” said the spokesman. “Also into outdoor, sofa beds, leather products and has plans to take his range overseas.”

Max Sparrow delivers Australia wide with a 7-day money back guarantee for piece of mind.

So, could YOU wait 2-to-3 months in this impatient world of ours?

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April 1, 2013

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A home that got all its extra special details AFTE A home that got all its extra special details AFTER handover with stunning results!

When Emma Fuller built her family home five years ago, she went with the โ€˜basicโ€™ package with a view to elevating the spaces in a more budget-friendly manner down the line. Knowing that she couldnโ€™t afford her entire wish list upfront, she made allowances within the plans so that she could add all the special details later.

โ€œAlthough the builder could have incorporated every detail we asked for, we knew it would have blown our budget, but that didnโ€™t mean I was going to let the dream go,โ€ says @hamptonsinhighfields 

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Block judge @darrenpalmerofficial launched his own Block judge @darrenpalmerofficial launched his own rug range this week and they're a bit gorgeous! ๐Ÿ˜ These are the kind of beautiful, neutral, textured, natural, ethically and sustainably produced rugs that will stand the test of time.

Pop over to the blog via link in bio to read our chat with him.

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The latest pieces from @mockaaustralia are designe The latest pieces from @mockaaustralia are designed to give your home an endless summer feel โ˜€๏ธ

The Dilllon rattan bedhead is $399, the Blair buffet (swipe) is $469 and (swipe again) the rattan Canyon cabinet is $259.

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Get a free hard copy sent to you (it features many other gorgeous projects using Kaboodle flatpack) or download the digital version via link in my bio now. Enjoy!

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โ–ถ๏ธ Swipe for before! Bathroom of my dreams ๐Ÿ˜

Overcrowded with fixtures and with very little natural light, this main bathroom was in need of an update. The existing window was removed and replaced with custom steel bi-fold doors with clear glass above and ribbed for privacy below. โ€œThey provide an abundance of natural light and connection to the beautiful garden and incredible view. Indoor or outdoor bathing is now optional!โ€ says Darren Genner of @studio__minosa 

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IKEA laundry GOALS! Swipe to see the enviable bank IKEA laundry GOALS! Swipe to see the enviable bank of cupboards opposite and the very uninspiring before!

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Moving the back door and replacing it with a French door to add natural light was a game changer but adding all that storage, for school uniforms, her Dyson, ironing board and much much more, made the biggest difference!

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All the finer details and where everything is from on the blog now via link in bio. Enjoy!

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About Jen Bishop

Jen Bishop is our owner and publisher and an experienced journalist and editor. Interiors Addict has been her full-time job for more than 10 years. She is mum to two young boys and lives in Sydney.

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Reader Interactions

Comments

  1. AvatarMaria Misailidis says

    April 1, 2013 at 10:18 pm

    Brilliant Max Sparrow! Just been looking through the website – just what we all need, a bit of luxe without the price tag, shipping isn’t much either!

    • AvatarMax Sparrow says

      April 2, 2013 at 1:15 pm

      Thanks for the kind comments Maria. Happy Shopping!

  2. AvatarAnne Maree Snare says

    April 3, 2013 at 7:36 am

    Wow thx for the info, Max Saprrow looks so fresh and exciting. Prepared to wait if the quality is good. Even if I order from a store in Sydney I have had to wait up to 3 months for some special pieces so really its no different.

  3. AvatarJo says

    April 20, 2013 at 5:25 pm

    Just found that Max Sparrow is in fact owned by Coco Republic- this is the Trade mark info:
    MAX SPARROW with trademark number 1531841 was lodged on 17/12/2012 and has a status of Indexing Approved . The applicant/owner of the trademark is registered as Saveba Pty Ltd (ACN: 002728985). Business names for this company include BEDDERS, BEDDERS SOFA BED & BED CENTRE, BLUEPRINT DESIGN SCHOOL, BOURKE ROAD LIQUIDATIONS, COASTAL COLLECTION, COASTAL REPUBLIC, COCO COASTAL, COCO REPUBLIC, COCO REPUBLIC OUTDOOR, EXPRESS FURNITURE RENTAL, FULLY FURNISHED, FURNITURE FOR FILM, QUALITY RENTALS, REPUBLIC FURNITURE, ROOMSMART, SOFASMART, THE FIX HUB, TOWN & COUNTRY LIVING, WORKSHOP TUESDAYS.
    http://www.ipaustralia.com.au/applicant/saveba-pty-ltd/trademarks/1531841/
    probably should have published the ‘ spokesman’s name!

    • AvatarJen Bishop says

      April 20, 2013 at 5:30 pm

      This is news to me Jo (great detective work, by the way!) and I wasn’t trying to deceive anyone. Had I known that I would have written that. The spokesman was the PR contact for the company. Thanks for letting me know, but does it matter?

      • AvatarJo says

        April 20, 2013 at 5:42 pm

        No problem – I love your website and thought your readers might like to know. who is behind the name Max Sparrow, especially as there is no mention in any of the Max Sparrow blogs or PR!
        PS: I missed my calling :-))

        • AvatarJen Bishop says

          April 20, 2013 at 5:44 pm

          You put me to shame! Very interesting to find out! So glad you love the site, thanks! ๐Ÿ™‚

          • AvatarMax Sparrow says

            April 23, 2013 at 3:53 pm

            Hi Jo, Thanks for your interest in Max Sparrow. It’s no secret that some of the same directors of Coco Republic are involved with the Max Sparrow brand. However, in response to your comment, Max Sparrow was originally registered to Saveba Pty Ltd, The two companies now operate independently.
            Hope this clarifies your findings and we look forward to seeing you on the maxsparrow site again soon!.

  4. AvatarLucy says

    April 22, 2013 at 9:55 pm

    I love this store. I purchased my first max sparrow piece today!
    I work for Ninemsn and would love to see how we can evangelise this brand to the enthusiastic home decorators on Ninemsn homes hub, http://www.homes.ninemsn.com.au.
    Pin me Max Sparrow ๐Ÿ™‚

    • AvatarMax Sparrow says

      April 23, 2013 at 3:55 pm

      Hi Lucy, pinning you now… Congrats on the purchase and thanks for your support.!

    • Avataramanda says

      June 24, 2013 at 10:11 am

      Lucy, so have you recieved your max sparrow piece?
      I’m thinking of purchasing but more than a little apprehensive purchasing a lounge/chairs I haven’t tried out.

  5. AvatarShane says

    September 29, 2013 at 8:07 pm

    I suppose what they’re selling is unique. It’s the Caracole range. It only became unique to Coco in Australia when they decided to retail those products for less than other Australian businesses could buy them wholesale.

  6. AvatarChristine says

    December 23, 2013 at 6:27 pm

    After reading your comments I decided to purchase a sofa and an arm chair from Max Sparrow. It was delivered several days ago after 11 weeks of waiting. The delivery time did not bother me, I don’t mind waiting for the right piece of furniture that I will hopefully enjoy for many years to come. The service we received was outstanding. Any questions were answered within minutes. But the best of all are the products. Comfortable, stylish and of high quality. They definitely exceeded my expectations considering the very reasonable price. So my advise: if you find something that you like don’t hesitate to buy it. Quality, service and price are fantastic !

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