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Max Sparrow wants to shake up the Aussie online furniture market

April 1, 2013

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The intriguingly named Max Sparrow is a new independent company started by some seasoned furniture lovers to cater to time-poor, tech-savvy, 20, 30, and 40-somethings looking for something different and tired of what’s currently being offered in Australia. The catch is you have to wait 2-to-3 months for great pieces at great prices.

Max-Sparrow_Styled_American-Contemporary
Max groups/selects product that will fit together and style well, making it easy for customers to put a room together

The brand clearly has a sense of humour. The website is full of it and written in the first person by ‘Max’. A spokesman told me: “Max knows and loves furniture, he’s spent his life travelling the world searching for it. He knows that everyone uses the internet for everything these days and that traditional retail models mean that products are more expensive than they should be. Online is the easy way to shop and get the best price.

“Max knew that people would wait for the ‘perfect piece’ if it was the right price. He’s linked up customers with perfect pieces by cutting the middlemen out and going direct to the manufacturers โ€“ so the product is shipped direct to the client’s door. The only sacrifice they have to make for a high quality product at a great price is waiting 8-to-12 weeks.”

These pictures show just a selection from the brand’s American Contemporary range. What do you think?

Max-Sparrow_Sofa_American-Contemporary-Rolled-Arm

Max claims to sell very high quality product with a lot of high quality images available to browse (more than 14,000 of more than 340 products) making it easier to buy online. They also claim to offer furniture unlike anything already available in Australia at a very good price point.

“Max intends to grow into new product categories such as lighting, rugs, and other homewares,” said the spokesman. “Also into outdoor, sofa beds, leather products and has plans to take his range overseas.”

Max Sparrow delivers Australia wide with a 7-day money back guarantee for piece of mind.

So, could YOU wait 2-to-3 months in this impatient world of ours?

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Is there a more decadent and delicious soup than F Is there a more decadent and delicious soup than French onion?

I think not!

Grab the recipe on the blog this morning via link in bio.
Get to know me! I haven't done one of these in YE Get to know me!

I haven't done one of these in YEARS so there's possibly thousands of you who don't know my back story. Here's a few things you may not know about me!

โœ”๏ธ I'm English ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ and I moved here (just for one year) back in 2008๐Ÿ˜† 

โœ”๏ธ I can't end the day without a bath, even if I get home really late or on a really hot day. It's a mental health thing and my happy place. ๐Ÿ› 

โœ”๏ธ Before becoming a blogger and running my own small business, I was a journalist from the age of 18. My favourite news gathering times were as a newspaper crime reporter (bit different to interiors!) ๐Ÿ““ 

โœ”๏ธ I once worked at New Scotland Yard in London ๐Ÿš” 

โœ”๏ธI had an interview at Oxford (didn't get in!) but chose not to go to uni at all after being offered a job on the local paper #universityoflife ๐Ÿ˜

โœ”๏ธ My mum died when I was 3, I have an excellent dad and one sister (younger) in the UK โค๏ธ ๐Ÿ‡ฌ๐Ÿ‡ง 

โœ”๏ธ At school, my favourite subject was French ๐Ÿ‡ซ๐Ÿ‡ท and I was head girl ๐Ÿค“๐Ÿค“

โœ”๏ธ I'm addicted to โ˜•๏ธ , long hot baths and๐Ÿ’„ (been wearing it since I was about 14!)

โœ”๏ธ I'm not a phonecall person and will never ever pick up an unknown number. Ever. They can leave a message ๐Ÿ˜

โœ”๏ธ My favourite cuisine is Japanese ๐Ÿฃ ๐Ÿœ and Damian and I honeymooned in Tokyo and Venice 

โœ”๏ธ I have zero design qualifications. I just started blogging about my passion, which is trying to persuade everyone to #heartyourhome That was 11 years ago...

โœ”๏ธ My favourite tipple is a good GnT or๐Ÿท 

โœ”๏ธ Cheesy as it sounds, ๐Ÿ’โ€โ™€๏ธbeing a mum is my absolute biggest joy in life ๐Ÿง’๐Ÿ‘ฆ

โœ”๏ธ I will never give up my old school paper diary! Has to be A5 and week to view ๐Ÿ“– 

โœ”๏ธ My official surname isn't Bishop. I kept my maiden name for work after I got married but changed it for everything else. Often confuse myself!

โœ”๏ธ I didn't get my Ps until I was 37 and I'm still a terrible parker ๐Ÿ˜ฏ ๐Ÿ…ฟ๏ธ

Hope you feel like you know me a bit better ๐Ÿ˜˜

๐Ÿ“ธ @vanlowvanlow
Blue, green or lilac? ๐ŸŽจ @nood_co coloured con Blue, green or lilac? ๐ŸŽจ 

@nood_co coloured concrete basins is a great Aussie business success story. Although co founder Matt Di Costa first found fame as one half of Matt and Kim on The Block, he hasn't relied on this to build his brand.

โ€œWe are very honoured to have been a part ofย The Block, and all they have done for us. I am, however, a believer in letting the product take centre stage,โ€ he says.

Read our interview with Matt via link in bio now.

๐Ÿ™Share your favourite colour basin in the comments!

#colouredconcrete #noodco #colouredbasin #blockheads #the block #bathroomtrends2022

Pic 1 by @naibudesign_ and 2 by @twostyleinteriors
I'd love to see more colour in Aussie interiors! I'd love to see more colour in Aussie  interiors! ๐ŸŽจ 

At the end of the day though, it's a matter of personal taste. I love pops of colour but it's not for everyone. 

We couldn't resist featuring this Canadian house tour today. The amazing Kelly Green  hutch (swipe) was an upcycled $200 find ๐Ÿค—

Head over to the blog via link in bio to see the rest including one of the best playrooms we've seen in ages!

Project by @in.house.design
๐Ÿ“ธ @philcrozier
Create an unexpected city oasis with an emphasis o Create an unexpected city oasis with an emphasis on light and nature.

That was the brief for the conversion of a corner shop and a warehouse bakery into a luxury family home in Sydney's Newtown. And how about the library?!

Take the tour of this very special @annacarindesign project on the blog now, via link in bio.

Pic: @justinalexanderphoto
The things that excite me as a 40 year old ๐Ÿคญ N The things that excite me as a 40 year old ๐Ÿคญ

None of us enjoy laundry (OK, there are a few of you out there who do. Weird!) but we have to do it. And often. So if your laundry bin can be as good looking, functional and space saving as this, then why wouldn't you?!

I've lost track of how many baskets I've thrown out because they've gone soggy or mouldy. They look pretty, sure, but they're not fit for purpose and they're often messy and overflowing.

Here's what I love about his @brabantia_australia one:

โœ”๏ธ ventilation holes
โœ”๏ธ no need to remove the lid for small items plus it hides your dirty laundry from view
โœ”๏ธ easily removable and washable inner laundry bag that velcros back on 
โœ”๏ธ corrosion resistant so fine in bathroom or laundry 
โœ”๏ธ Brabantia make things as sustainably as possible
โœ”๏ธ compact, sleek, European design
โœ”๏ธ 10 year warranty
โœ”๏ธ tall and skinny so takes up less floor in my tiny laundry

The Rolls Royce of laundry bins? I think so ๐Ÿ‘Œ๐Ÿป

TOLD you this was going to be exciting!

Now I need to know, do you have your laundry basket in the bathroom, the laundry, every bedroom? We used to have one in each bedroom but moved to the laundry-only situation which I much prefer (one for colours and one for whites). My boys know to put their used clothes in the bin in the laundry each night and they're 7 and 3!  #raisingfuturehusbands

#gifted
"Living rooms are important spaces where our publi "Living rooms are important spaces where our public and private lives intersect."

So says stylist @nataliewalton in her gorgeous new book Style, the Art of Creating a Beautiful Home.

"They are where we gather to welcome guests and entertain. But they are also where we decompress and relax at the end of the day. Increasingly, they are open-plan spaces and need to work within a greater scheme. Bringing all the elements together cohesively requires care and consideration. And, if you want a space that lives up to its true potential, make it personal and create with conviction."

Read an extract, the chapter on elevating your living room, on the blog today via link in bio.

Published by @thamesandhudsonau Pix by @chriswarnes 

#livingroomdesigns #nataliewalton #coffeetablebooks #designbooks #interiorsbooks #livingroominteriors #elevateyourspace
Kids and husband messing with my vignettes again๐Ÿคจ

PS. The coaster was RIGHT THERE ๐Ÿคช
#weatherforit ๐Ÿฅถ Need a new blanket? Look no fu #weatherforit ๐Ÿฅถ

Need a new blanket? Look no further than these gorgeous South African blankets from @baobabcollective, sustainably sourced, ethically crafted and imported by a Southern Highlands couple.

On the blog now via link in bio.
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Visit Jen's profile on Pinterest.

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About Jen Bishop

Jen Bishop is our owner and publisher and an experienced journalist and editor. Interiors Addict has been her full-time job for more than 8 years. She is married to Damian and mum to Sebastian and Charlie.

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Reader Interactions

Comments

  1. AvatarMaria Misailidis says

    April 1, 2013 at 10:18 pm

    Brilliant Max Sparrow! Just been looking through the website – just what we all need, a bit of luxe without the price tag, shipping isn’t much either!

    • AvatarMax Sparrow says

      April 2, 2013 at 1:15 pm

      Thanks for the kind comments Maria. Happy Shopping!

  2. AvatarAnne Maree Snare says

    April 3, 2013 at 7:36 am

    Wow thx for the info, Max Saprrow looks so fresh and exciting. Prepared to wait if the quality is good. Even if I order from a store in Sydney I have had to wait up to 3 months for some special pieces so really its no different.

  3. AvatarJo says

    April 20, 2013 at 5:25 pm

    Just found that Max Sparrow is in fact owned by Coco Republic- this is the Trade mark info:
    MAX SPARROW with trademark number 1531841 was lodged on 17/12/2012 and has a status of Indexing Approved . The applicant/owner of the trademark is registered as Saveba Pty Ltd (ACN: 002728985). Business names for this company include BEDDERS, BEDDERS SOFA BED & BED CENTRE, BLUEPRINT DESIGN SCHOOL, BOURKE ROAD LIQUIDATIONS, COASTAL COLLECTION, COASTAL REPUBLIC, COCO COASTAL, COCO REPUBLIC, COCO REPUBLIC OUTDOOR, EXPRESS FURNITURE RENTAL, FULLY FURNISHED, FURNITURE FOR FILM, QUALITY RENTALS, REPUBLIC FURNITURE, ROOMSMART, SOFASMART, THE FIX HUB, TOWN & COUNTRY LIVING, WORKSHOP TUESDAYS.
    http://www.ipaustralia.com.au/applicant/saveba-pty-ltd/trademarks/1531841/
    probably should have published the ‘ spokesman’s name!

    • AvatarJen Bishop says

      April 20, 2013 at 5:30 pm

      This is news to me Jo (great detective work, by the way!) and I wasn’t trying to deceive anyone. Had I known that I would have written that. The spokesman was the PR contact for the company. Thanks for letting me know, but does it matter?

      • AvatarJo says

        April 20, 2013 at 5:42 pm

        No problem – I love your website and thought your readers might like to know. who is behind the name Max Sparrow, especially as there is no mention in any of the Max Sparrow blogs or PR!
        PS: I missed my calling :-))

        • AvatarJen Bishop says

          April 20, 2013 at 5:44 pm

          You put me to shame! Very interesting to find out! So glad you love the site, thanks! ๐Ÿ™‚

          • AvatarMax Sparrow says

            April 23, 2013 at 3:53 pm

            Hi Jo, Thanks for your interest in Max Sparrow. It’s no secret that some of the same directors of Coco Republic are involved with the Max Sparrow brand. However, in response to your comment, Max Sparrow was originally registered to Saveba Pty Ltd, The two companies now operate independently.
            Hope this clarifies your findings and we look forward to seeing you on the maxsparrow site again soon!.

  4. AvatarLucy says

    April 22, 2013 at 9:55 pm

    I love this store. I purchased my first max sparrow piece today!
    I work for Ninemsn and would love to see how we can evangelise this brand to the enthusiastic home decorators on Ninemsn homes hub, http://www.homes.ninemsn.com.au.
    Pin me Max Sparrow ๐Ÿ™‚

    • AvatarMax Sparrow says

      April 23, 2013 at 3:55 pm

      Hi Lucy, pinning you now… Congrats on the purchase and thanks for your support.!

    • Avataramanda says

      June 24, 2013 at 10:11 am

      Lucy, so have you recieved your max sparrow piece?
      I’m thinking of purchasing but more than a little apprehensive purchasing a lounge/chairs I haven’t tried out.

  5. AvatarShane says

    September 29, 2013 at 8:07 pm

    I suppose what they’re selling is unique. It’s the Caracole range. It only became unique to Coco in Australia when they decided to retail those products for less than other Australian businesses could buy them wholesale.

  6. AvatarChristine says

    December 23, 2013 at 6:27 pm

    After reading your comments I decided to purchase a sofa and an arm chair from Max Sparrow. It was delivered several days ago after 11 weeks of waiting. The delivery time did not bother me, I don’t mind waiting for the right piece of furniture that I will hopefully enjoy for many years to come. The service we received was outstanding. Any questions were answered within minutes. But the best of all are the products. Comfortable, stylish and of high quality. They definitely exceeded my expectations considering the very reasonable price. So my advise: if you find something that you like don’t hesitate to buy it. Quality, service and price are fantastic !

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