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Luxury hotel chain’s new location to reflect Fitzroy’s industrial history

May 19, 2021 Leave a Comment

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International hotel chain The Standard will open its first Australian location in Rose Street, Fitzroy, with the project slated for completion in 2023.

Rendered images of the final project

The Standard Fitzroy will feature 127 rooms over seven levels including an intimate rooftop experience. The Standardโ€™s unique style of hospitality, defined by compelling design, and engaging culinary and cultural experiences will complement Fitzroyโ€™s bustling creative community, surrounded by bars, cafes, galleries and retail.

The project, said to be worth in excess of $60m, is designed by Woods Bagot architects, with interiors by Hecker Guthrie, and developed by DealCorp.

“We couldnโ€™t be happier to be bringing this iconic brand to Australian shores, With the countryโ€™s focus turning to a post-COVID era, this feels like a pivotal moment for hotel and travel,โ€ says DealCorp executive chairman, David Kobritz.

โ€œThe Standard was a natural choice for our Rose Street hotel project. Not only are our brand values aligned but they are the perfect operator to bring to a suburb like Fitzroy which has such a rich culture and history,โ€ David continues.

โ€œThe Fitzroy neighbourhood in Melbourne represents exciting new territory for The Standard, but at the same time feels totally familiar,โ€ says Standard International CEO, Amar Lalvani.

The hotelโ€™s design will take cues from Fitzroyโ€™s industrial heritage, whilst also being respectful of its residential surrounds.

โ€œIn designing this hotel, we designed it to be local โ€” to continue the architectural traditions of Fitzroy and sustain the neighbourhoodโ€™s artistic and cultural spirit,โ€ says Woods Bagot principal and regional design leader, Peter Miglis.

โ€œFitzroyโ€™s history of corner pubs, workers cottages, grand housing and industry inspired our approach to the buildingโ€™s faรงades. Weathered steel and concrete are robust, timeless materials that sit comfortably straight away and, over time, will add charm as they patina,โ€ concludes Miglis.

Hecker Guthrie associate, Josh Watt adds:ย โ€œIn looking to connect The Standard Hotel to its local surroundings, Hecker Guthrie has drawnย from the breadth of Fitzroyโ€™s historic past to underpin our approach to the interiors โ€” to createย spaces that bring together ideas of soft industrialism, youthful eclecticismย with a sophisticated palette of materials.โ€ย 

The Standard Melbourne will join The Standardโ€™s growing portfolio of hotels, which include the award winning The Standard London and The Standard Huruvalhi Maldives. Despite the challenges of the economic climate, the company continues to expand its footprint with landmark projects around the world.

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This slideshow is just a snapshot ๐Ÿ˜ฏ Today's ho This slideshow is just a snapshot ๐Ÿ˜ฏ

Today's home, a new build duplex in Sydney's Dover Heights, is nothing short of incredible. Bravo 28 year old interior designer Shona McElroy of @smac_studio 

See the rest, including the statement staircase, on the homepage now. Via link in bio.

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Always dreamed of knocking down an old shack and b Always dreamed of knocking down an old shack and building two luxury town houses but held back by a lack of cash?

It's the reality for many but @emilyosmond
And her fiance Koden teamed up with their good friend Jake to do just that, pooling their finances.

Read how they did it and check out Emily and Koden's gorgeous home, which is currently up for sale (yes, they're going to do it all over again!), on the homepage now. Via link in bio.

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Fridays with Charlie ๐Ÿฅฐ Tap for where things ar Fridays with Charlie ๐Ÿฅฐ

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Floor to ceiling tiles are not the only option! I Floor to ceiling tiles are not the only option!

I'm actually a big fan of the contrast you can achieve by only tiling part way as @naomifindlayofficial has here in her Carrington House reno. And she topped them with an @intrimgroup chair rail to give a finished look.

Read more about how Naomi used timber mouldings to achieve a consistent look, feel and flow between the original cottage and the modern extension on the blog now. Via the homepage (link in bio).

#greentiles #featuretile #bathroomtilesideas #chairrails #timbermouldings
Our new podcast is launching soon๐Ÿ™Œ๐Ÿป The bas Our new podcast is launching soon๐Ÿ™Œ๐Ÿป

The basic premise is getting the experts to help with the interior challenges and questions faced by our readers. And on that note, I'd love to know what you struggle with when it comes to decorating or renovating? 

Please comment below and it could become a podcast episode!

#heartyourhomethepodcast #interiorsaddictheartyourhome
It's a great time to be an interior designer! Wou It's a great time to be an interior designer!

Would you agree?

The latest @houzzau industry report found that residential design and construction professionals are very optimistic about business prospects. Interior designers and decorators were the most optimistic about revenue growth in 2022 among those surveyed, followed by home builders and building designers. 

A third of businesses reported that they were looking to hire more staff this year which is great news for jobseekers. 

The only negative finding was around the rising cost of doing business. One of the most significant factors was the price volatility of productsand  materials.

All in all though, it's a great time to be in the design industry. If you are, do you agree? Please drop us a comment below๐Ÿ™

Photo: @carlacapdevilafotografia
Boys' wardrobe makeover for under $500๐Ÿค— Anyone Boys' wardrobe makeover for under $500๐Ÿค—

Anyone else have those basic as built ins in an older house with a hanging rail and nothing else?! Not exactly great use of space or ideal for kids' clothes! 

We replaced the doors on all our wardrobes years ago but the internals behind were still pretty lacking. I recently made much better use of space in here with 2 @flexistorage flatpacks from Bunnings. They fit perfectly with easy access and 4 drawers and 3 shelves each is more than enough for kids. We attached them to the inside of the wardrobe so they're safe and sturdy.

They're $209 each and then we cut down a  brass wardrobe rail to create 2 hanging rails in between. They can even reach the bottom one themselves. I labelled Seb's too so he knows where to find things quickly.

Before this we were using those hanging shoe racks. The worst!

TA-DAH! SO MUCH BETTER USE OF SPACE!

#interiorsaddictfamilyhomereno #wardrobemakeover #diywardrobe #builtinwardrobe #budgetwardrobe #gifted

We used the Flexi Storage White 3 Shelf 4 Drawer Built In Wardrobe Unit. Swipe for the before.

Handles from @gainsboroughhardware Doors from @sydney_doors Hanging rail from @hafelehome

Save this post if your built ins could do with a makeover!
It can be all too easy to leave our kitchen bencht It can be all too easy to leave our kitchen benchtops bare and a little sterile!

But a few styling tricks with everyday objects can take the space next level and add interest, warmth and personality.

Save this post and have a go this weekend! Would love to see what you create!

More tips on the homepage now from @ecologyhomewares 

#kitchenceramics #kitchenshelfie #kitchenvignette #kitchendecorideas
The winner is @foysfolly PLEASE DM us your details The winner is @foysfolly
PLEASE DM us your details! 

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With winter approaching, is there anything better than fresh new bed linen? There is actually: new linen bed sheets AND linen pyjamas, all for free!

One lucky follower will win a fitted and flat sheet set with pillowcases and a pair of gorgeous linen PJs from @carlottaandgee worth $600!

TO ENTER:

*Follow @carlottaandgee and @interiorsaddict

*Tag a friend below and tell us which colours you're loving on your bed this winter. 

You can enter as many times as you like, tagging one friend per entry. Entries close 15 May at 5pm AEST. Australian residents only. In no way affiliated with Instagram or any other pages.
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About Caoimhe Hanrahan-Lawrence

Caoimhe is interning at Interiors Addict as part of their degree studies at the University of New South Wales

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