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A timeless new range from Freedom, designed for Aussie living

March 23, 2022 1 Comment

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Sponsored by Freedom

I was thrilled to have the opportunity to check out, touch, feel and sit on Freedom’s new autumn winter collection recently and love how the iconic brand continues to develop its own aesthetic, designing in house and curating from elsewhere specifically for our Australian lifestyle. The focus is on timeless pieces which can be added to over the years, moving away from the idea of disposable and fast furniture.

Read to the end for your chance to win a $500 Freedom giftcard.

Turning 40 last year, Freedom is proud to be affordable and within reach of the average Aussie, but doesn’t believe that should mean sacrificing style or quality.

In furniture, Freedom’s occasional chair game is strong this year! CEO Blaine Callard explained that these chairs, and in fact all furniture, cannot just look good and has to pass multiple comfort tests before it makes it into the range. There’s no point in a fabulous looking armchair nobody wants to sit in, right?! Not in real homes anyway!

This curvy boucle number, Cobble, was my pick and you can take my word for it, they’re as comfy as they look too!

In homewares I loved the bathroom towels and accessories, the bed linen and the lamps in particular. It was great to meet the person who designed the below floor lamp I loved, because Freedom really are designing in house, not buying from one of the huge suppliers who supply multiple chain stores. How cute is the little pull switch and the pleated shade? And of course it’s brass, which I’m always drawn to like a magpie.

This Loft sofa was a really clever sectional with fully upholstered storage/side table sections too, so you have ultimate flexibility to move them around, perhaps deciding you want the side table between seats first, and then moving the table to the outer edge of the sofa later.

Underneath that timber top, where you can place your coffee or wine, there’s heaps of storage (for throws or toys perhaps!) and even a hidden built-in charger for your devices. Love it! I loved the rug and coffee table here too. And that coloured glass vase is part of a range which has apparently been flying off the Freedom shelves.

This stunning Sorrento tan leather sofa was another favourite of mine and comes in multiple configurations and colours and fabric too! And the oversized, Japanese-inspired Grande square coffee table is a beautiful, unique piece.

Like much of the new black timber furniture, the coffee table is made from solid mango wood and made to last more than a season or two! The mum in me sees this as a hardwearing low coffee table where the kids could play lego when guests weren’t expected!

These textured towels felt beautiful and I’m all for elevating something as mundane as the necessary evil toilet brush holder by making it marble!

Cushions are exclusive designs to Freedom and all had gorgeous textures and detailing like embroidery and piping, in gorgeous textiles designed to easily mix and match.

The overall palette is what I’d call warm neutrals and really does have a timeless feel, with the ability to dial up or down the contrast and number of pieces depending on your own personal taste and the size of your rooms and home.

Lighting was another highlight with table lamps galore (everyone always has room for one more, right?!) and these divine geometric pendants which look great alone of clustered together.

Bedroom furniture has had a refresh too, with designers really considering the whole package holistically. I really love the upholstered bench at the end of this bed which could have so many great uses, like in your entry to sit on and put shoes on. And you could store the shoes underneath too!

Freedom have also recently launched a new Australian designed and made mattress range. Inspired by Australian landscapes they are complemented with Warwick fabric on the sides and matching base. They’re available in firm, medium and plush feels.

A sofa from the relaunched Autograph range

Tapping into the increasing demand for personalisation in our homes and elsewhere, Freedom has also relaunched its Autograph range this month, offering consumers the ability to design their own sofa, whether they’re looking for something traditional or contemporary. It offers countless design options with the ability to choose from 21 premium fabric and over 15 leather options. There are three distinct arm styles (contemporary, double and sloped) and new leg styles with three timber colours and a metal option, as well as having a low or high base for easy cleaning. All of this is available in thousands of options for a truly customised piece that fits your room size, use and style perfectly.

โ€œWe believe great design should be available to everyone. Thatโ€™s why weโ€™re creating unique pieces to seamlessly fit into our Australian homes, easy to piece together and personalise to create your own look,โ€ says head of design Kate Hopwood.

Prices for the Autograph range start at $1,439.

Some of the new range is in store now with more dropping over the next couple of months.

Shop online.

We're sorry but this competition has now closed.

Launching with a single store in Sydney in 1981, Freedom was an Australian retail pioneer, bringing design in house well before other Australian furniture retailers. In 2022, Freedom has come full circle, once again designing and curating in-house to create beautiful products for our unique Australian lifestyle. Freedom is part of Greenlit Brands, an integrated retailer that designs manufactures, sources and retails a broad range of furniture, bedding and other homewares. Greenlit Brands employs more than 3,800 people with 300 stores across Australia and New Zealand. 

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The renovation of this 80s beach shack @camillo_ho The renovation of this 80s beach shack @camillo_house is a work of art and while almost every surface was updated, the decision to keep the original slate floor was genius if you ask us. 

Owner @clarehillier__ says: "With its purple, pink, red and brown tones, the slate was the starting point for our interior palette."

Come and check out the before and afters via link in bio now and read the reno story. It's a real beauty.

And you can book it for your next holiday too!

Blair Smith Architecture @kateshanasy

#slatefloor #slatefloors #80shouse #80sbeauty #camillohouse #interiorsblog #interiorsblogger #interiorsaddict #theinteriorsaddict #jenbishop #realreno #holidayhousesofinstagram #morningtonpeninsulahomes #morningtonpeninsula #morningtonpeninsulasmallbusiness #blairgowrie #blairgowriebeach #airbnbstyle
Me and my boys ๐Ÿ’— Me and my boys ๐Ÿ’—
Just a couple of dorks who've been friends for thr Just a couple of dorks who've been friends for three decades going out for a child-free dinner ๐Ÿ’“๐Ÿ˜
Excuse me while I die of a cute attack ๐Ÿฅฐ @damia Excuse me while I die of a cute attack ๐Ÿฅฐ @damianfrancis 

This doesn't happen often these days!
Hello friends! Just thought I'd say hi. Two weeks Hello friends! Just thought I'd say hi. Two weeks since leaving hospital and I'm doing much better than I expected to be at this early stage. A long recovery road ahead but making progress in how much I can move my arm and although I drag myself through some days non-stop yawning, others I can go for a little walk or out for lunch before collapsing on the couch! I can now tie my own hair back and put on a real bra which is very exciting ๐Ÿคฃ Having my bestie here to help us with the boys, drive me places and just be brilliant positive company is the best thing I could have asked for not to mention the many Dinner Ladies vouchers from friends! Thanks for all your kind messages, cards, flowers, gifts and offers of help โค๏ธ
I definitely feel like a statistic now but hoping I definitely feel like a statistic now but hoping to raise some awareness off the back of my misfortune (and also very lucky escape).

@newsouthwaleshealth have just put out this warning about a rise in serious bacterial infections. iGAS (invasive group A streptococcus) is what caused my necrotising fasciitis and sepsis.

Apparently there's similar happening in VIC too.

It's extremely rare but very serious nonetheless so please have a read and be aware of symptoms. I've linked to the article from a button via my link in bio.

#interiorsaddict #jenbishop #necrotisingfasciitis #groupastrep #groupastreptococcus #sepsis
While new technologies continue to shape the inter While new technologies continue to shape the interior design scene, one that has been getting a fair bit of traction of late isย marble-look porcelain. A cheaper alternative to natural stone, the latest printed porcelain tile technology makes it difficult to distinguish from the real thing.

Founded by husband and wife duo Anton and Rita Bourtsev, Sydneyโ€™s @kaolintiles has a unique offering in this space with over 100 different marble-look tile designs in small and large formats.

More via link in bio now.

#porcelain #porcelaintile #porcelaintiles #largeformattiles #largeformattile #marblelooktiles #bathroomtrends2023 #interiorsaddict #theinteriorsaddict #heartyourhome #realrenovations #goldsink #brasssink #jenbishop #kaolin #kaolintiles #interiorsblog #interiorsblogger
Promise this is the last wretched hospital photo I Promise this is the last wretched hospital photo I'll post and I hope to be home and with my lippie back on by Monday. You know it's serious when I'm lipstick free, right?!

This was about a week ago in intensive care. And although my arm is still bloody sore I'm now on a normal ward and no longer attached to any drips, drains or a catheter. I've come a long way.

This has been the most physical and mental challenge of my life but I'm through the worst. I kept my arm. The doctors saved my life.

I cannot say it enough times. If you're worried about your health, don't hang around. Things can change so quickly. 

A huge thanks to my amazing husband @damianfrancis We've had the hardest year yet and our marriage has never been stronger, even if my rings did get cut off my finger in hospital ๐Ÿ˜œ

As great of a job as he is doing at home with the kids, I cannot wait to get home now. Countdown is on to a new year and a fresh start.

And I can't say enough just how overwhelmingly grateful I am to all the medical professionals involved in my care, from the @healthdirectaus nurse who sent me to Emergency to the exceptional surgeons, doctors, nurses and support staff.

Happy New Year, everyone. Remember you never know what's around the corner and this is not a dress rehearsal!

And huge thank you for all your kindness here. Has been amazing while stuck in bed.

Xxx

For those who missed it, I was unlucky enough to get necrotising fasciitis. You'll have to Google it.
The unluckiest girl or the luckiest? Day 6 in int The unluckiest girl or the luckiest?

Day 6 in intensive care after suddenly coming down with a very serious necrotising fasciitis in my elbow on Sunday. Four operations later (with more to come) I'm out of the woods, alive and have my arm. But I won't be going home until after Christmas. Also picked up a bonus bit of pneumonia to keep things interesting.

I won't lie. This has been super super hard but I feel extremely lucky nonetheless. Have come across some exceptional surgeons, anaesthetists, doctors and nurses who have been incredibly kind at my most vulnerable as well as great at their jobs. I'm really grateful. Huge thank you to my amazing husband who is holding down the fort with the help and cooking of our wonderful friends. And to friends who check in, send love, flowers, snacks and sushi, I will never forget it.

Of course I will be sad tomorrow but my boys can visit and we will have another Christmas next month.

I'll leave you with this. Never ever ignore those health niggles. @healthdirectaus is always a great starting point.

Wishing you all a merry Christmas and will enjoy everyone else's celebrations on here with only a hint of bitterness ๐Ÿ˜‰

PS. Does this win the most unflattering photo of me ever published? I think so! No lippy for a WEEK.
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About Jen Bishop

Jen Bishop is our owner and publisher and an experienced journalist and editor. Interiors Addict has been her full-time job for more than 8 years. She is married to Damian and mum to Sebastian and Charlie.

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Comments

  1. AvatarMargaret Chafer says

    March 29, 2022 at 7:25 am

    A new mattress – as our current one is over 20 years old – and is quite “lumpy”

    Reply

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