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A year out in Italy and small space living inspire new plywood furniture business

By Jen Bishop •

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Launched a few months ago, Plyroom is a new online store featuring a collection of beautifully crafted ply furniture, designed and made in Italy. Melbourne woman Elise Heslop brought it here after a year out in Italy with her family taught her about small space living and multi-purpose pieces.

HC130930L_PlyroomInSitu_Study

Following a philosophy of affordable, beautifully designed furniture, Plyroom’s products represent an appreciation for honest materials and smart design, hallmarks of Italy’s reputation as a major player in the design world. The products are both flexible in their many uses and suitable for a diversity of environments, such as home spaces, office spaces and more.

Whilst living in Europe, Elise came to appreciate the way things in a typical Italian home were looked after with a generational permanence. “This eye on taking care of things for the sake of passing them down to children’s children was quite a difference to the fast-moving nature of interior design in Australia,” she says.

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Moving from a four-bed house in Australia to a two-bed apartment in Italy also taught her a thing or two: “As we got to know more people and spend time in their homes, I began to see how intelligently small spaces were being used throughout the entire home, from the bedroom to the living room – maximising functionality without compromising quality or adding clutter.”

She’s confident customers will love the versatility of the range, with drawers that can easily be shared between children’s and adult’s rooms (even offering the added flexibility of a change-table addition) side tables on hidden wheels, and beautiful curved ply seats with hidden storage.

Rotating drawers on hidden castors make for a flexible, space-saving storage solution
Rotating drawers on hidden castors make for a flexible, space-saving storage solution

“As a furniture selection, Plyroom is really catering for customers who want flexible pieces that are easy to live with, designed with simplicity and optimism, and made with the highest quality materials. The Italian companies we represent are passionate about uniting traditional craftsmanship with modern technology. As such, their furniture embodies a more sustainable ideology built around made-to-last craftsmanship and combined with a design-rich aesthetic.”

Embracing an online retail model, Plyroom caters for both corporate and consumer customers, allowing visitors to browse online and select their pieces, which are then made to order in Italy and delivered Australia-wide.

HC130930L_PlyroomInSitu_Bedroom

“Much of the furniture is made from sustainably forested European Birch and flat packaged to reduce transport emissions. One of our designers in particular, who is passionate about sustainable design, has spent years working to design products with a unique joinery system that avoids metal parts entirely and are intuitive and enjoyable to assemble.”

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Elise, who has a marketing background, founded the business nine months ago. Plyroom’s collaboration with prominent designers in Northern Italy brings a unique selection of furniture to Australia, inspired by flexibility and sustainability for every room in the home.

Plyroom founder Elise Heslop
Plyroom founder Elise Heslop

Shop online.

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March 3, 2014

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Nestled among the rolling vineyards of the Shoalha Nestled among the rolling vineyards of the Shoalhaven area on the NSW South Coast, former Block contestants @rachelandryan Carr have transformed a tired rural property into a luxurious holiday retreat that feels like a slice of Italy. Surrounded by the natural beauty of gum trees and rural views, the property is designed to transport guests to the heart of Tuscany, blending the charm of the Australian landscape with the elegance and luxury of Italian design. 

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Swipe for before An interior designer shares the Swipe for before 

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This fireplace became a beautiful focal point after a lick of paint, for example.

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How heavenly is AFL star @rhysstanley_'s home he s How heavenly is AFL star @rhysstanley_'s home he shares with wife @kirstenstanley_ and their young kids?!

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📸 @jonathantabensky
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Jen Bishop

About Jen Bishop

Jen Bishop is our owner and publisher and an experienced journalist and editor. She founded Interiors Addict in 2011. Jen also works as a copywriter and comms consultant to small business owners and brands, helping them with their own content as well as working out what will make them appealing to the media.

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Reader Interactions

Comments

  1. Tara says

    March 3, 2014 at 10:25 pm

    Stunning furniture that I can feel good about buying and owing! Thanks TIA for a great article.

  2. Kylie says

    March 5, 2014 at 10:19 am

    Love love love the furniture! So simple and timeless. Thanks for sharing.

  3. Eleonora Tirelli says

    March 6, 2014 at 7:02 pm

    I love your work, idea and style!!

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