A couple of months ago we ran arguably my favourite competition to date. Giving away a product/brand photo shoot, one lucky winner got their products professionally styled and photographed by stylist Hayley Jenkin from Wholehearted Studio and photographer Josette Van Zutphen.
Anyone in the interiors or homewares industry will know what a massive difference professional shots can make. It’s not an over exaggeration to say they can make or break your business. In a world that relies heavily on online exposure, if your photos don’t do your products justice, people won’t buy from you. It’s as simple as that!
But if you’re still not convinced, and are umming and ahhing about getting professional photos taken, our lucky winner, Penelope Hill from Into The Fold, will persuade you otherwise. “Get them done! Honestly they are the best investment a business can make. I run Into The Fold primarily through Instagram which is a visual medium — I cannot stress enough the importance of clear, well styled imagery to enhance the look of your website, lookbook and/or social media.”
Selling durable and functional cushions, for both inside and out, Penelope had a clear style in mind when it came to the shoot. “I definitely had a style that I wanted — minimal with lots of greenery! Hayley set up a Pinterest board for our photo shoot prior to the day so we could both pin ideas on how we wanted the look to come together, which made things really easy on the day.”
Roadtripping to the Sunshine Coast (where Hayley and Josette are based) from Northern NSW, Penelope took her new collection and some of her signature cow hide floor cushions. Using the photos on her website and Instagram, they have already had a great response from her customers and followers. “The photos have given my website a facelift! I have updated everything on my site and they have made such a massive difference to the look and feel of my brand. It is excellent.”