Founded by Heidi Albertiri, former stylist at Home Beautiful magazine, The Life Style Edit is the latest retail concept store to hit Sydney. A homewares, interiors, retail and event space in one, the gorgeous new Surry Hills address is also available to hire for photo shoots, media launches, pop up shops and events.
โWe donโt quite fit the mould at The Life Style Edit. Aside from being a retail space, we also invite brands, stylists, photographers and media to work alongside our studio and retail space and office. There is a buzz of creativity happening on any given day,โ says Heidi of the 200 square metre, light-filled warehouse space.
โYou can come and visit our store for styling inspiration or as one customer said on the weekend, โit feels like Iโve just stepped into Pinterest!โ which was the best thing Iโve ever heard and articulates so well what we are doing with the space,”says Heidi who stocks Heatherly Design Bed Heads, Souk & Co Moroccan Wares, Bonnie and Neil and Pop & Scott to name but a few brands. The store alsoย support a great deal of upcoming artisans and designers so there are items in store that you wonโt see everywhere else.
โBecause of my background at Home Beautiful, I have a great awareness of where to get things from so it feels natural that we can assist people who are needing items for their home. Depending on budget, we can work with clients to create a shopping list or we can shop for them and style several rooms or the whole house,โ says Heidi.
The Life Style Edit also offers โFlower Fridaysโ where you can order seasonal blooms for delivery in Sydney, in time for the weekend. โAs a former florist it is important for me to have flowers around at all times and, with flowers completing the look in everyoneโs home, it is imperative that we play a part in that.ย The weekly bunch is posted on our website every Friday and itโs a fun gift to send to someone too.โ
She’s also about to start teaching an online interior styling class. โItโs called โThe Home Schoolโ and I’ll also be releasing myย little black book of contacts that will be available to buy online for Christmas,โ she says.
The Life Style Edit
10 Fitzroy Place
Surry Hills NSW
Alternatively you can shopย online