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Target Australia: Fab new ‘Jaspandi’ homewares range

February 11, 2020 6 Comments

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When it comes to mass Aussie retailers and their homewares offerings, Target has often stood in the shadow of Kmart, but that looks set to change with the launch of its fabulous new home collection. Inspired by Japanese and Scandinavian design principles, the ‘Jaspandi’ collection presents quality at an affordable price; here are some of our favourite pieces.

Akira furniture range: The store’s latest furniture range is uncomplicated, clean and simple and is created using natural ash wood and wood veneer. There’s shelving, a desk and a bench seat and the range starts from $119.

Target Akira collection

This gorgeous Akira side table is a steal at $79!
This gorgeous Akira side table is a steal at $79!

Cushions: The fabulous Round Velvet Floor Cushions ($59 each) caught our eye at first, but the Bloomfield floral print cushion, $16, is a beauty too.

Target cushions
The round velvet floor cushions are available in rust and olive green

Gia pots: Available in medium and large iterations, we love the linear feel of these pots and their gorgeous rust hue. From $15.

Target Gia pots

Bellamy Check quilt cover set: Shown here with other pieces from the new collection, this lovely large-scale check quilt cover set is made from 100 per cent sustainable cotton. From $59.

Target quilt cover

Thayer towel collection: Continuing the linear theme, this olive green and plum embossed towel range is bang on-trend. From $10.

Target towels and baskets

Sandstone styling pieces: Create the perfect shelfie with this lovely sandstone arched bookend, $20, shown here with the matching 30cm round tray, $29.

Target sandstone pieces

Textured Espresso dinnerware: Styled here with the new Kiko placemats and table runner, Target’s lovely new stoneware table top range starts from just $3.

Target textured espresso range

Shop the range online | Our favourite Australiana themed homewares

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Amy Collins Walker

About Amy Collins Walker

Amy is our regular feature writer, an experienced journalist and interior stylist living in Perth, Western Australia. Find out more about her styling work at http://www.amycollinswalker.com/

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Reader Interactions

Comments

  1. AvatarSue Borleis says

    February 12, 2020 at 9:17 am

    I’m sorry but as a designer and maker trying to make a living here in Australia, these overseas imports just make me sad and angry.
    They do not use their own designs but COPY the Intellectual Property of Designers who struggle to make ends meet.
    People buy these items because they are cheap. The cast them away next season for the next trend. they are not an ecological or sustainable choice.

    Reply
    • Jen BishopJen Bishop says

      February 12, 2020 at 10:40 am

      Hi Sue. Absolutely understand and respect your view. We feature bigger brands but also many smaller independent makers and artists because our readers have different attitudes and budgets. Would love to learn more about what you make?
      Jen

      Reply
      • AvatarSue Borleis says

        February 12, 2020 at 11:09 am

        Thanks Jen
        But people just don’t get how much the Australian manufacturing industry suffers from these ‘large’ brands. Small Australian businesses cannot compete so go out of business. Sorry to be such a sad sack, but thats how it is.

        Reply
  2. AvatarDeanne says

    February 12, 2020 at 12:09 pm

    So agree with you Sue.
    I see another great Aussie brand Jones & co designs being copied with just a small change in design being made so large companies can get away with copying their intellectual property.
    We all need to support Aussie designers & manufacturers & purchase wisely.

    Reply
  3. AvatarEmmanuel Chibuikem says

    February 13, 2020 at 6:19 am

    I love the black homeware. It looks elegant.

    Reply
  4. AvatarJenny says

    April 5, 2020 at 6:54 pm

    Totally agree Sue. These mass corporations are a cancer on small businesses and artists.

    Reply

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