When it comes to mass Aussie retailers and their homewares offerings, Target has often stood in the shadow of Kmart, but that looks set to change with the launch of its fabulous new home collection. Inspired by Japanese and Scandinavian design principles, the ‘Jaspandi’ collection presents quality at an affordable price; here are some of our favourite pieces.
Akira furniture range: The store’s latest furniture range is uncomplicated, clean and simple and is created using natural ash wood and wood veneer. There’s shelving, a desk and a bench seat and the range starts from $119.
Cushions: The fabulous Round Velvet Floor Cushions ($59 each) caught our eye at first, but the Bloomfield floral print cushion, $16, is a beauty too.
Gia pots: Available in medium and large iterations, we love the linear feel of these pots and their gorgeous rust hue. From $15.
Bellamy Check quilt cover set: Shown here with other pieces from the new collection, this lovely large-scale check quilt cover set is made from 100 per cent sustainable cotton. From $59.
Thayer towel collection: Continuing the linear theme, this olive green and plum embossed towel range is bang on-trend. From $10.
Sandstone styling pieces: Create the perfect shelfie with this lovely sandstone arched bookend, $20, shown here with the matching 30cm round tray, $29.
Textured Espresso dinnerware: Styled here with the new Kiko placemats and table runner, Target’s lovely new stoneware table top range starts from just $3.
Shop the range online | Our favourite Australiana themed homewares
I’m sorry but as a designer and maker trying to make a living here in Australia, these overseas imports just make me sad and angry.
They do not use their own designs but COPY the Intellectual Property of Designers who struggle to make ends meet.
People buy these items because they are cheap. The cast them away next season for the next trend. they are not an ecological or sustainable choice.
Hi Sue. Absolutely understand and respect your view. We feature bigger brands but also many smaller independent makers and artists because our readers have different attitudes and budgets. Would love to learn more about what you make?
Jen
Thanks Jen
But people just don’t get how much the Australian manufacturing industry suffers from these ‘large’ brands. Small Australian businesses cannot compete so go out of business. Sorry to be such a sad sack, but thats how it is.
So agree with you Sue.
I see another great Aussie brand Jones & co designs being copied with just a small change in design being made so large companies can get away with copying their intellectual property.
We all need to support Aussie designers & manufacturers & purchase wisely.
I love the black homeware. It looks elegant.
Totally agree Sue. These mass corporations are a cancer on small businesses and artists.