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SOUL of Gerringong owner shares secrets of her success

May 15, 2019 4 Comments

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The holiday property market has grown exponentially with the arrival of Airbnb and similar sites, so it stands to reason that many people are, with little or no experience, becoming holiday property owners for the first time. Whether you’re a home owner renting out your own home to fund your travels or you’re running a lucrative part-time or full-time holiday home operation, there’s much expertise to be gleaned from SOUL OF Gerringong owner Simone Matthews.

One of the most popular holiday houses in Australia, SOUL OF Gerringong has been fully booked since Simone transformed the abandoned coastal farmhouse in 2017 and she’s keen to share what she’s learnt with the launch of SOUL Home, a place where holiday property owners can share real-life advice and find out about industry news in what is a rapidly growing space.

SOUL OF Gerringong backyard
SOUL OF Gerringong backyard

“When you’re a holiday property owner, you instantly become a general manager, marketer, social media strategist, administrator, stylist, problem solver – there are so many hats you need to wear, to ensure your holiday property first attracts, and then offers a seamless experience to ensure your guests enjoy an incredible stay,” says Simone who, in addition to establishing the SOUL Home online community, has recently set up an online course for holiday property owners too.

SOUL cottage bedroom
SOUL cottage bedroom

Simone’s How-to Guide for Holiday Property Owners is an online course that is designed as a 101-industry companion to teach you how to run a holiday property business from scratch. From understanding the purpose of your new business, identifying your target market, getting across the accounting side of running a holiday home, styling, building hacks, what to look for in a booking system and the pros and cons of self-managing plus how to brief the cleaners and tips on building a solid social media presence, the course covers everything there is to know about running a holiday property.

Simone Matthews
SOUL Home’s Simone Matthews

“Being a holiday property owner can be both time consuming and costly, and you want to you spend your time and money where it counts. The guide provides that real, honest advice for anyone either starting out or wanting to elevate their holiday home business. It provides all the materials and authentic advice you need,” says Simone.

SOUL cottage living room
SOUL cottage living room

SOUL Home’s How-to Guide for Holiday Property Owners is $497 and is comprised of eight modules. The course runs with a combination of written worksheets, video tutorials, personalised mentoring and templates, including a cleaning schedule and a master list of everything a holiday property owner needs when starting out.

For more | A tropical-themed surf shack inspired holiday home in NSW

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While we featured a gloriously colourful home on M While we featured a gloriously colourful home on Monday, this one is a masterclass in serene neutrals! And how good is this bunk room?!

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Washable rugs, eco-friendly play mats, reversible Washable rugs, eco-friendly play mats, reversible linen, gorgeous wallpaper and the chance to win a beautiful bouclé recliner chair!

Today's kids room roundup is full of loveliness if we don't say ourselves!

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A glass shower screen is not the only option! In A glass shower screen is not the only option!

In this 80s villa reno, @trentinidesign took inspiration from an archway typical of the era and used it throughout the home.

The bathroom was transformed from a classic three-piece set up that included a shower, bath and vanity. Kathryn removed the bath and split the room in half and designed an arch to sit between the two zones. 

“I wanted something spectacular. Rather than having a vanity with a piece of glass like you would typically see, I was really trying to push myself as a designer. It was costly but it worked out well and the feedback has been great."

Swipe for the before and follow the link in bio to see the rest of this home.

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One half of popular parenting podcast @wedonthavet One half of popular parenting podcast @wedonthavetimeforthis, turns out former Neighbours actor @gemma_peanut is even more multi-talented than we thought! Will you check out the joyful and colourful reno of her holiday home (and airbnb) @yo_caba_caba?!

Head over to the blog via link in bio to read all about why she went bold and full of pattern in this project, which is a stark contrast to her zen and neutral Northern Beaches abode.

There's also plenty of details about where things are from etc.

"I’m not an interior designer so I just chose what I liked and followed my gut. Ultimately this home has been an opportunity to explore my alter ego – it allowed me to do things that I wouldn’t normally do.”

📷 @tanikablair_photography 

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Not many friends in life fall into the unofficial Not many friends in life fall into the unofficial family category and they're a special gift. So ends three weeks with @danisteve81 who left her husband and son in the UK (I'm forever grateful they lent her to me!) to come and cheer me up and help me in the most practical ways after I spent Christmas and New Year in hospital. There were tears and I miss her so much already but how amazing to have had all that time together as adults. Such a rare treat and would never have happened without having been through something so challenging. Silver linings and all that. So many other friends have also been incredibly thoughtful and kind. There aren't many times I'd say this without cringing but I am 100% blessed!

I still cannot believe we have been friends since we were 12! 12! Are you still close with your childhood besties?
The renovation of this 80s beach shack @camillo_ho The renovation of this 80s beach shack @camillo_house is a work of art and while almost every surface was updated, the decision to keep the original slate floor was genius if you ask us. 

Owner @clarehillier__ says: "With its purple, pink, red and brown tones, the slate was the starting point for our interior palette."

Come and check out the before and afters via link in bio now and read the reno story. It's a real beauty.

And you can book it for your next holiday too!

Blair Smith Architecture @kateshanasy

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Amy Collins Walker

About Amy Collins Walker

Amy is our regular feature writer, an experienced journalist and interior stylist living in Perth, Western Australia. Find out more about her styling work at http://www.amycollinswalker.com/

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Comments

  1. AvatarMarie Partridge says

    May 15, 2019 at 12:20 pm

    Rather misleading article. Simone didn’t share any of her secrets of her success….unless of course you pay $500 for her course. I really think that this should have been sent as a promotional email.

    Reply
    • AvatarJen Bishop says

      May 15, 2019 at 12:42 pm

      Sorry you feel that way Marie. We think Simone has every right to charge for her IP and that a lot of readers would be happy to pay for it, hence sharing the news about this new course because we think it is relevant. We haven’t been paid to share it. Jen

      Reply
    • AvatarLee Marsden says

      May 15, 2019 at 3:18 pm

      Actually I agree, it’s not that Simone is charging for her knowledge, it’s that the article is titled ‘….owner shares secrets of her success’ and doesn’t in the article. This is an advertisement.

      Reply
      • AvatarJen Bishop says

        May 15, 2019 at 8:53 pm

        It is promoting something that’s paid for, but as we haven’t been paid to run it, it isn’t actually an advertisement. I’d argue that the title is correct in that she is sharing her secrets but in a course, not the actual article. I do accept that it could be taken the other way though. Jen

        Reply

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