Spring is in full bloom, and with it so is Aussies’ desire to revitalise and update their homes to make the most of the warmer weather. Pinterest is seeing users across Australia search for home inspiration both inside and outside, in preparation to re-enter society and enjoy catching up with friends and family.
Indoors Pinterest has seen increased interest in creating special spaces for specific activities like studying and watching movies, while outside Aussie pinners are looking for ideas to enhance their outdoor spaces, including BBQ classics and woodfire pizza ovens. Pinterest has also seen a rise in popularity of the Hamptons aesthetic, which individuals are using to express their personal style.
Hereโs what searches have been trending on Pinterest:
Seating for the whole family
With the onset of spring, pinners in Australia are planning their outdoor dining and lounge areas to entertain and host loved ones, as the weather warms.
- 2.5x increase in searches for ‘outdoor patio decor’
- 45% increase in searches for ‘outdoor dining charis’
- 40% increase in searches for ‘outdoor table styling’
- 35% increase in searches for ‘outdoor lounge area’
Elevate your outdoors
Aussie pinners are searching for special ways to elevate their outdoor spaces, from bar ideas and play areas to fire pits and showers.
- 60% increase in searches for ‘outrdoor shower’
- 35% increase in searches for ‘kids outdoor play area idea’
- 45% increase in searches for ‘outdoor bar ideas’
- 50% increase in searches for ‘outdoor fire pit’
BBQ season is approaching
Warmer months means BBQ season is upon us. Pinners in Australia are searching for ways to invigorate their recipe repertoire.
- 115% increase in searches for ‘bbq food idea’
- 45% increase in searches for ‘wood fired pizza ovens’
- 50% increase in searches for ‘outdoor bbq kitchen’
Room for activities
From movie nights to basketball games, Pinners in Australia are creating individual spaces for specific activities throughout their homes.
- 50% increase in searches for ‘dream home gym’
- 130% increase in searches for ‘theatre room ideas’
- 40% increase in searches for ‘study desk ideas’
- 35% increase in searches for ‘basketball court backyard’
The Hamptons look
Pinners in Australia are leaning into the Hamptons look. They’re adapting this classic, breezy and spacious style to create their dream home.
- 45% increase in searches for ‘hamptons house exterior’
- 65% increase in searches for ‘hamptons lighting’
- 40% increase in searches for ‘hamptons fireplace’
- 140% increase in searches for ‘hamptons bathroom’
