Inspired by the C.S. Lewis classic, The Lion, the Witch and the Wardrobe, Little Yawn’s debut kids bedding collection aims to transform your little person’s room into a world of talking beavers, unicorns and magical battles (it’s times like these that I wish I was still a kid!).
“That book really encompasses everything that we are about: mythical worlds and crazy dreams,” explains co-founder Lynn Cheng. “We designed all the bedding ourselves. We worked both by hand (sketching) and digitally on each piece. Then these concepts were put together to see whether they worked cohesively together as a range. This was really important because we want people to be able to mix and match the bedding.”
However, while aesthetics are of great importance, what’s even more essential to Lynn and her business partner/sister Natalie Cheng, is that the bedding is toxin-free. “All of our children are highly allergic and it was difficult to find quality bed linen that was made in Australia, free of toxins and wasn’t plain and boring,” says Lynn. “All of Little Yawn’s products are certified by the Global Organic Textile standard (GOTS). The term organic gets thrown around a bit, but being GOTS certified means our bedding is the highest organic standard possible.”
With so many kids bedding options on the market, Little Yawn have managed to set themselves apart, thanks to their creativity and environmental awareness. “Each of our products is a unique piece of artwork created in our studio inspired by big crazy dreams and other worlds. Each item is hand screen printed and made in Melbourne on 100% organic certified cotton using non-toxic water based dyes. We are so proud to say we support local businesses and are an ethical company.”
The culmination of many years of wanting to work together, both sisters have hugely different backgrounds. With Lynn a lawyer turned fashion buyer and Natalia a designer and award-winning art director, their diverse skills have proved very complimentary. “We have wanted to work together for ages,” explains Lynn. “With Nat’s experience in design and my experience in production and buying we thought it was a match made in heaven! Finally the timing is right, well kind of. We just fit our work around our children’s nap times!”
Little Yawn launches today! Visit their online store now and start shopping.
Photography by Eve Wilson | Styling by Paige Anderson
Absolutely beautiful! Love the lion. Well done and so nice to see a 100% aussie product.