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Jumbled: Ruling homewares retail on a global stage!

July 11, 2019 Leave a Comment

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With traditional retail a very challenging space to inhabit, much has been said about the need for retailers to innovate. Given online shopping is so temptingly easy, I believe you have to create something truly experiential and notably different to lure people out of their homes. And one such space is the glorious Jumbled in the regional NSW city of Orange. 

Jumbled

The brainchild of Pip Brett, Jumbled is so much more than a retail store – the shop is housed alongside a clothing store and coffee shop inside a beautifully renovated old Masonic lodge, collectively referred to as The Sonic. “Our aim was to provide customers with a space to connect, be inspired and feel joy and I feel we’ve really achieved this over the years,” says Pip who opened the space in 2013 and offers workshops, events, styling and travel experiences to Morocco amongst many other things.

Where do you even begin?
Where do you even begin?

“Although the landscape is changing, there are still some really exciting things happening in retail, but you can no longer get away with just having a shopfront,” says Pip who explains that having a cafe within the space has turned it into a meeting place that encourages a feeling of community and delivers a special experience unlike anywhere else. 

Jumbled
The cafe. There are no physical barriers between spaces but there are distinct zones.

“We’re also trying to give back to our customers where we can, and our free e-book worked really well with brand interviews, travel features and inspiring images to enjoy. You also need to stay true to what you love and only sell products and brands that you personally believe in and that authenticity is what keeps the customers coming back,” says Pip.

Jumbled

And what a product line-up Jumbled has – some of the best Australian homewares and furniture rub shoulders with leading Australian art, and it’s all styled up to look like a series of heavenly domestic interiors that no doubt help customers envision the products in their own spaces.

Pip Brett in her store, Jumbled
The clever Pip Brett in her store, Jumbled

Sage x Clare, Society of Wanderers, Langdon LTD, Kaz Morton, Marmoset Found, Globewest and Castle are just some of the brands to be found – all merchandised with a captivating, signature sense of abundance. Those brands sit alongside beautiful original art from Australian artists such as Annie Everingham, Spencer Shakespeare, Leah Bartholomew, Georgie Wilson and Elle Campbell.

Jumbled

The success of Jumbled continues online too where the store has built an enviable social media community of over 90,000 followers across multiple platforms. “Social media has been a total game changer! It’s really allowed us to connect with people well beyond the boundaries of our region as well as some amazing artists and brands. We love that we can share part of ourselves and our store with people all over the world,” says Pip who runs a successful online arm of Jumbled to cater to the brand’s many fans across the world.

Jumbled’s success was recognised in Chicago recently when it went up against 30 other winners from across five continents to take home the Global Honoree Award for Excellence in Homewares Retailing.“When we arrived in Chicago, my first impression was ‘Oh my God, this is a huge deal!’ Seeing the other finalists from all over the world inspired me to do more and be better. The options are limitless, and retail is not dead, but you need to be more than just a store and you need to sell more than just products,” says Pip who celebrated the win with her team and loyal customer base upon returning from the US.

Jumbled

Jumbled

One such innovation, and a great example of offering more, is the recent launch of the Jumbled Art Superstar Competition, designed to unearth an amazing new artist. A long-held dream of Pip’s, she relished sifting through the work of the many hopeful artists that applied. “I originally hoped for maybe 20-to-30 entries, but in the end we had over 180 amazing artists apply which was beyond my wildest dreams! My team and I shortlisted and shortlisted again, but in the end the decision was unanimous,” says Pip who selected Newcastle artist Jackie Anderson as the inaugural winner. Jackie’s prize includes the opportunity to sell her art at Jumbled alongside a 12-month mentorship. “Her work makes my heart sing!” says Pip.

One of artist Jackie Anderson's works
One of artist Jackie Anderson’s works

And with such a great eye for interiors, I couldn’t help but ask Pip what her design ethos is. “I live by the mantra ‘more is more, less is a bore!’ and try to advise people to buy homewares that they absolutely love, not simply because they think it it’s on trend or because it might work with their colour scheme.  I love colour and texture, which I definitely get from my mum and I truly believe you can make anything work together, it’s just about finding a key item or cushion to tie it all together.”

Jumbled

Photography: Jacqui Turk

Shop Jumbled online | Another Aussie homewares retail success story

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Is there a more decadent and delicious soup than F Is there a more decadent and delicious soup than French onion?

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I haven't done one of these in YEARS so there's possibly thousands of you who don't know my back story. Here's a few things you may not know about me!

✔️ I'm English 🏴󠁧󠁢󠁥󠁮󠁧󠁿 and I moved here (just for one year) back in 2008😆 

✔️ I can't end the day without a bath, even if I get home really late or on a really hot day. It's a mental health thing and my happy place. 🛁 

✔️ Before becoming a blogger and running my own small business, I was a journalist from the age of 18. My favourite news gathering times were as a newspaper crime reporter (bit different to interiors!) 📓 

✔️ I once worked at New Scotland Yard in London 🚔 

✔️I had an interview at Oxford (didn't get in!) but chose not to go to uni at all after being offered a job on the local paper #universityoflife 😁

✔️ My mum died when I was 3, I have an excellent dad and one sister (younger) in the UK ❤️ 🇬🇧 

✔️ At school, my favourite subject was French 🇫🇷 and I was head girl 🤓🤓

✔️ I'm addicted to ☕️ , long hot baths and💄 (been wearing it since I was about 14!)

✔️ I'm not a phonecall person and will never ever pick up an unknown number. Ever. They can leave a message 😁

✔️ My favourite cuisine is Japanese 🍣 🍜 and Damian and I honeymooned in Tokyo and Venice 

✔️ I have zero design qualifications. I just started blogging about my passion, which is trying to persuade everyone to #heartyourhome That was 11 years ago...

✔️ My favourite tipple is a good GnT or🍷 

✔️ Cheesy as it sounds, 💁‍♀️being a mum is my absolute biggest joy in life 🧒👦

✔️ I will never give up my old school paper diary! Has to be A5 and week to view 📖 

✔️ My official surname isn't Bishop. I kept my maiden name for work after I got married but changed it for everything else. Often confuse myself!

✔️ I didn't get my Ps until I was 37 and I'm still a terrible parker 😯 🅿️

Hope you feel like you know me a bit better 😘

📸 @vanlowvanlow
Blue, green or lilac? 🎨 @nood_co coloured con Blue, green or lilac? 🎨 

@nood_co coloured concrete basins is a great Aussie business success story. Although co founder Matt Di Costa first found fame as one half of Matt and Kim on The Block, he hasn't relied on this to build his brand.

“We are very honoured to have been a part of The Block, and all they have done for us. I am, however, a believer in letting the product take centre stage,” he says.

Read our interview with Matt via link in bio now.

🙏Share your favourite colour basin in the comments!

#colouredconcrete #noodco #colouredbasin #blockheads #the block #bathroomtrends2022

Pic 1 by @naibudesign_ and 2 by @twostyleinteriors
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Project by @in.house.design
📸 @philcrozier
Create an unexpected city oasis with an emphasis o Create an unexpected city oasis with an emphasis on light and nature.

That was the brief for the conversion of a corner shop and a warehouse bakery into a luxury family home in Sydney's Newtown. And how about the library?!

Take the tour of this very special @annacarindesign project on the blog now, via link in bio.

Pic: @justinalexanderphoto
The things that excite me as a 40 year old 🤭 N The things that excite me as a 40 year old 🤭

None of us enjoy laundry (OK, there are a few of you out there who do. Weird!) but we have to do it. And often. So if your laundry bin can be as good looking, functional and space saving as this, then why wouldn't you?!

I've lost track of how many baskets I've thrown out because they've gone soggy or mouldy. They look pretty, sure, but they're not fit for purpose and they're often messy and overflowing.

Here's what I love about his @brabantia_australia one:

✔️ ventilation holes
✔️ no need to remove the lid for small items plus it hides your dirty laundry from view
✔️ easily removable and washable inner laundry bag that velcros back on 
✔️ corrosion resistant so fine in bathroom or laundry 
✔️ Brabantia make things as sustainably as possible
✔️ compact, sleek, European design
✔️ 10 year warranty
✔️ tall and skinny so takes up less floor in my tiny laundry

The Rolls Royce of laundry bins? I think so 👌🏻

TOLD you this was going to be exciting!

Now I need to know, do you have your laundry basket in the bathroom, the laundry, every bedroom? We used to have one in each bedroom but moved to the laundry-only situation which I much prefer (one for colours and one for whites). My boys know to put their used clothes in the bin in the laundry each night and they're 7 and 3!  #raisingfuturehusbands

#gifted
"Living rooms are important spaces where our publi "Living rooms are important spaces where our public and private lives intersect."

So says stylist @nataliewalton in her gorgeous new book Style, the Art of Creating a Beautiful Home.

"They are where we gather to welcome guests and entertain. But they are also where we decompress and relax at the end of the day. Increasingly, they are open-plan spaces and need to work within a greater scheme. Bringing all the elements together cohesively requires care and consideration. And, if you want a space that lives up to its true potential, make it personal and create with conviction."

Read an extract, the chapter on elevating your living room, on the blog today via link in bio.

Published by @thamesandhudsonau Pix by @chriswarnes 

#livingroomdesigns #nataliewalton #coffeetablebooks #designbooks #interiorsbooks #livingroominteriors #elevateyourspace
Kids and husband messing with my vignettes again🤨

PS. The coaster was RIGHT THERE 🤪
#weatherforit 🥶 Need a new blanket? Look no fu #weatherforit 🥶

Need a new blanket? Look no further than these gorgeous South African blankets from @baobabcollective, sustainably sourced, ethically crafted and imported by a Southern Highlands couple.

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Amy Collins Walker

About Amy Collins Walker

Amy is our regular feature writer, an experienced journalist and interior stylist living in Perth, Western Australia. Find out more about her styling work at http://www.amycollinswalker.com/

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