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Jones & Co founder on building a successful ceramics brand

September 27, 2021 Leave a Comment

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Launching with a small yet gorgeous collection of white bone china animal designs back in 2006, Jones & Co has continued to flourish and is now a great Aussie homewares success story. But itโ€™s perhaps unsurprising when you learn that the brandโ€™s founder and CEO Jennifer Jones grew up in the Philippines working in her familyโ€™s successful homewares business.

โ€œI grew up in Manila and my mum and dad had an export homewares business that supplied amazing stores including Laura Ashley and IKEA. Iโ€™ve even got a photo of me sitting on the IKEA founder Ingvar Kampradโ€™s lap,โ€ says Jennifer who describes a fabulous childhood spent travelling the world and courting international homewares buyers with her parents.

Jones & Co founder and CEO Jennifer Jones
Jones & Co founder and CEO Jennifer Jones

The child of a Filipino mother and an English father, Jennifer eventually attended boarding school and university in England before working in sales roles for denim brands such as Pepe, Diesel and Polo Denim. A move to the antipodes ensued in 1999, after Jennifer befriended a tribe of Australians while living in London.

 โ€œThere were so many Australians in London in the nineties and a friend of mine convinced me to move out for a year,โ€ says Jennifer who had no idea that the move would become permanent. After working in the fashion world again (Jennifer helped launched Diesel in Australia), Jennifer decided to branch out on her own, heading back to her homewares roots.

The brand’s famous face vases really put them on the map

โ€œMy dad suggested that we go back to the Philippines to meet some of his old suppliers. We did that and I curated a little collection that I launched at a trade fair in Sydney in 2006. The industry felt so โ€˜realโ€™ and nice compared to fashion and we built the business from there,โ€ says Jennifer who started with a small range of white bone china pieces including a paper bag vase, vintage milk bottles and animal menagerie.

The range soon expanded to include a lot of handmade, hand painted pottery including the brandโ€™s infamous face vases โ€“ the designs that ended up becoming a game changer. โ€œThey took of three years ago and they basically revolutionised the business. Initially, we couldnโ€™t keep up with demand due to their hand painted nature,โ€ says Jennifer who explains that Jones & Co now has an incredible 700 retail stockists.

The gorgeous face vases

The designs, all of which are produced in limited runs, have become highly collectible for a lot of customers. โ€œThe face vase idea came about when we thought about how we could inject personality into a plain vase shape. We have always had characters and animals in our range, and it stemmed from that,โ€ says Jennifer who works on the range alongside the brandโ€™s creative director Jennifer Sampson.

Amazingly, especially considering the affordable price point, every piece in the Jones & Co range is handmade and hand painted. โ€œOur pieces are joyful, full of colour and whimsy but weโ€™re still functional, affordable and relatable. I really wanted a brand that could be accessible to everyone. Why should you have to pay so much to have something beautiful in your home?โ€ says Jennifer who works with seven factories across Vietnam and the Philippines.

Cino mugs
The brandโ€™s speckled Chino mugs each have about 1000 hand painted spots on them! 

And with so many fabulous designs, it was inevitable that counterfeit Jones & Co products would ensue. โ€œIโ€™ve seen them at Woolies and Coles but usually by the time itโ€™s hit their shelves weโ€™ve moved on. It does keep us on our toes and weโ€™re always pushing ourselves. Also, every survey weโ€™ve ever done has told us that copycats have never hurt our retailersโ€™ businesses,โ€ says Jennifer. Given the limited availability of the Jones & Co designs, the brand does benefit from the rules of scarcity โ€“ limited availability makes the wares highly covetable, and the price point helps retain customers too.

Nudes

As for the next Jones & Co move, Jennifer explains that the tabletop space is one worth watching โ€“ the brandโ€™s ever-expanding Chino range of mugs, sugar bowls, plates and platters is testament to this. โ€œIโ€™m not sure if itโ€™s the COVID-effect but everyoneโ€™s trying to put a bit more pleasure into every day. Rituals like making a cup of tea are being turned into a much nicer experience.โ€

Shop Jones & Co online

Jones & Co’s new range takes cues from Aussie summers
Jones & Co’s new season range of signature handmade ceramics and gifts has us wishing that summer was here already! The “Here Comes The Sun” collection is inspired by a…

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The renovation of this 80s beach shack @camillo_ho The renovation of this 80s beach shack @camillo_house is a work of art and while almost every surface was updated, the decision to keep the original slate floor was genius if you ask us. 

Owner @clarehillier__ says: "With its purple, pink, red and brown tones, the slate was the starting point for our interior palette."

Come and check out the before and afters via link in bio now and read the reno story. It's a real beauty.

And you can book it for your next holiday too!

Blair Smith Architecture @kateshanasy

#slatefloor #slatefloors #80shouse #80sbeauty #camillohouse #interiorsblog #interiorsblogger #interiorsaddict #theinteriorsaddict #jenbishop #realreno #holidayhousesofinstagram #morningtonpeninsulahomes #morningtonpeninsula #morningtonpeninsulasmallbusiness #blairgowrie #blairgowriebeach #airbnbstyle
Me and my boys ๐Ÿ’— Me and my boys ๐Ÿ’—
Just a couple of dorks who've been friends for thr Just a couple of dorks who've been friends for three decades going out for a child-free dinner ๐Ÿ’“๐Ÿ˜
Excuse me while I die of a cute attack ๐Ÿฅฐ @damia Excuse me while I die of a cute attack ๐Ÿฅฐ @damianfrancis 

This doesn't happen often these days!
Hello friends! Just thought I'd say hi. Two weeks Hello friends! Just thought I'd say hi. Two weeks since leaving hospital and I'm doing much better than I expected to be at this early stage. A long recovery road ahead but making progress in how much I can move my arm and although I drag myself through some days non-stop yawning, others I can go for a little walk or out for lunch before collapsing on the couch! I can now tie my own hair back and put on a real bra which is very exciting ๐Ÿคฃ Having my bestie here to help us with the boys, drive me places and just be brilliant positive company is the best thing I could have asked for not to mention the many Dinner Ladies vouchers from friends! Thanks for all your kind messages, cards, flowers, gifts and offers of help โค๏ธ
I definitely feel like a statistic now but hoping I definitely feel like a statistic now but hoping to raise some awareness off the back of my misfortune (and also very lucky escape).

@newsouthwaleshealth have just put out this warning about a rise in serious bacterial infections. iGAS (invasive group A streptococcus) is what caused my necrotising fasciitis and sepsis.

Apparently there's similar happening in VIC too.

It's extremely rare but very serious nonetheless so please have a read and be aware of symptoms. I've linked to the article from a button via my link in bio.

#interiorsaddict #jenbishop #necrotisingfasciitis #groupastrep #groupastreptococcus #sepsis
While new technologies continue to shape the inter While new technologies continue to shape the interior design scene, one that has been getting a fair bit of traction of late isย marble-look porcelain. A cheaper alternative to natural stone, the latest printed porcelain tile technology makes it difficult to distinguish from the real thing.

Founded by husband and wife duo Anton and Rita Bourtsev, Sydneyโ€™s @kaolintiles has a unique offering in this space with over 100 different marble-look tile designs in small and large formats.

More via link in bio now.

#porcelain #porcelaintile #porcelaintiles #largeformattiles #largeformattile #marblelooktiles #bathroomtrends2023 #interiorsaddict #theinteriorsaddict #heartyourhome #realrenovations #goldsink #brasssink #jenbishop #kaolin #kaolintiles #interiorsblog #interiorsblogger
Promise this is the last wretched hospital photo I Promise this is the last wretched hospital photo I'll post and I hope to be home and with my lippie back on by Monday. You know it's serious when I'm lipstick free, right?!

This was about a week ago in intensive care. And although my arm is still bloody sore I'm now on a normal ward and no longer attached to any drips, drains or a catheter. I've come a long way.

This has been the most physical and mental challenge of my life but I'm through the worst. I kept my arm. The doctors saved my life.

I cannot say it enough times. If you're worried about your health, don't hang around. Things can change so quickly. 

A huge thanks to my amazing husband @damianfrancis We've had the hardest year yet and our marriage has never been stronger, even if my rings did get cut off my finger in hospital ๐Ÿ˜œ

As great of a job as he is doing at home with the kids, I cannot wait to get home now. Countdown is on to a new year and a fresh start.

And I can't say enough just how overwhelmingly grateful I am to all the medical professionals involved in my care, from the @healthdirectaus nurse who sent me to Emergency to the exceptional surgeons, doctors, nurses and support staff.

Happy New Year, everyone. Remember you never know what's around the corner and this is not a dress rehearsal!

And huge thank you for all your kindness here. Has been amazing while stuck in bed.

Xxx

For those who missed it, I was unlucky enough to get necrotising fasciitis. You'll have to Google it.
The unluckiest girl or the luckiest? Day 6 in int The unluckiest girl or the luckiest?

Day 6 in intensive care after suddenly coming down with a very serious necrotising fasciitis in my elbow on Sunday. Four operations later (with more to come) I'm out of the woods, alive and have my arm. But I won't be going home until after Christmas. Also picked up a bonus bit of pneumonia to keep things interesting.

I won't lie. This has been super super hard but I feel extremely lucky nonetheless. Have come across some exceptional surgeons, anaesthetists, doctors and nurses who have been incredibly kind at my most vulnerable as well as great at their jobs. I'm really grateful. Huge thank you to my amazing husband who is holding down the fort with the help and cooking of our wonderful friends. And to friends who check in, send love, flowers, snacks and sushi, I will never forget it.

Of course I will be sad tomorrow but my boys can visit and we will have another Christmas next month.

I'll leave you with this. Never ever ignore those health niggles. @healthdirectaus is always a great starting point.

Wishing you all a merry Christmas and will enjoy everyone else's celebrations on here with only a hint of bitterness ๐Ÿ˜‰

PS. Does this win the most unflattering photo of me ever published? I think so! No lippy for a WEEK.
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Amy Collins Walker

About Amy Collins Walker

Amy is our regular feature writer, an experienced journalist and interior stylist living in Perth, Western Australia. Find out more about her styling work at http://www.amycollinswalker.com/

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