Dissatisfied with the quality of paints available, Sydney sign writer George Henry Taubman decided to establish his own paint business. That was in 1890! And since then George’s business, otherwise known as Taubmans, has become a household name.
So to pay tribute to this rich history and the revival of traditional trades, Taubmams has launched a new campaign Off Canvas, which is all about blurring the lines between art and trade to celebrate the creatives of today.
Engaging a handful of artists, though many more will be profiled in the near future, Taubmans introduced the Off Canvas program at DEN Furniture + Design Fair. With the Taubmans stand at the fair designed to resemble a traditional sign writer’s workshop, Melbourne sign painter TJ Guzzardi was commissioned to paint signs throughout the event. Creating signs of the old and new Taubmans paint colours such as Mojo and Acid Rock, he paid homage to George Henry Taubman while reviving this old style of art.
In conjunction to this, to celebrate the launch of the new Colour Galaxy Fandeck, Taubmans commissioned muralist Stephen Baker to create the artwork for the fandeck bag, which will be available to design professionals. The artwork has been created exclusively for Taubmans and was once again inspired by George Henry Taubman and his sign writing trade.