• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

The Interiors Addict

Heart Your Home

@interiorsaddict on Instagram   @interiorsaddict on Facebook   @interiorsaddict on Pinterest  
Subscribe
  • Job Board
  • About
  • Before & Afters
  • RENO ADDICT
  • Kitchens
  • Bathrooms
  • Kids Rooms
  • Bedrooms
  • Living Room
  • Shopping
  • Expert Tips
  • Recipes
  • Parenting
  • Travel
Interiors Addict
  • Job Board
  • About
    • Our Story

      Australiaโ€™s largest interior design, styling and renovation blog for the everyday Aussie. By former journalist and magazine editor Jen Bishop, the original interiors addict!
      READ MORE

      Weโ€™re big on Instagram!
      @interiorsaddict

      • About
      • Contact Interiors Addict
      • Work with Interiors Addict
      • Advertise / Find a job in Interiors
      • Press
      • Get Your Free Ebook

        This field is for validation purposes and should be left unchanged.
    • bookcover-jens-reno
  • By Room
    • Browse by Room

      Where you can search for all our posts about a specific room. Only interested in kitchens and bathrooms? We got you!

      • Kitchens
      • Bathrooms
      • Kids Rooms
      • Bedrooms
      • Living Room
      • Home Office
      • Dining
      • Laundry
      • Outdoor & Exteriors
      • Renting
    • bookcover-jens-reno
  • Before & Afters
    • Before & Afters

      Who doesnโ€™t LOVE a good before & after? If you want to be inspired by the whole reno process, and not just the shiny photos at the end, this is the place for you!

      View Articles

      • Before & Afters
      • Jen’s reno
      • Real Renos
      • RENO ADDICT
    • AFTER bedroomBefore & after: Luxury Sydney apartments go from drab to fab
    • 5.2-Upcycle-afterWhen cost of living increases put your reno in jeopardy, be smart
  • Reno Addict
    • RENO ADDICT

      Looking for reno inspo? Find it all here, from other peopleโ€™s projects to the latest trends, tools and products, whether youโ€™re DIY-ing or employing trades.

      View articles

      • Reno Products
      • The Block
      • DIY
      • Reno Trends
      • Before & Afters
      • Real Renos
    • Sahara_36_MA_kitchen_2500pxHow to give any home a sophisticated industrial vibe
    • Lounge roomBeautiful St Kilda home renovation references Paris decor
  • Shopping
    • Shopping

      Want to know where to buy the latest furniture, homewares, rugs, art and more? Weโ€™re always sharing our latest finds and telling you where you can buy them.

      View Articles

      • Furniture
      • Homewares
      • Art
      • Smart Home
      • Appliances
      • Reno Products
    • BASOTHO_HERITAGE_BLANKET_KHARETSA_ALOE_12_9065-2The Baobab Collective: authentic and soulful African textiles
    • image004-2Greg Natale’s latest 80s inspired rug range is our favourite yet!
  • Inspiration
    • Inspiration

      While Jenโ€™s a legitimate interiors addict, sheโ€™s no design professional, so she calls on an army of the countryโ€™s best to share their expertise with you. Be inspired by their stories too!

      View Articles

      • Decorating 101
      • Interviews
      • Expert Tips
      • Before & Afters
      • House Tours
      • Designers
      • Styling
      • Renovating
      • Real Renos
      • Covet my coffee table
    • Lounge roomBeautiful St Kilda home renovation references Paris decor
  • Lifestyle
    • Lifestyle

      Weโ€™re mostly about the home but Jen also likes to share other things she thinks youโ€™ll love, like food and travel.

      • Recipes
      • Travel
      • Parenting
    • DSC_8605Foodie Friday: Family-friendly French onion soup
    • Isla-MotelHip new motel renovation on NSW South Coast
  • Jobs
    • Advertise on our job board
    • Job Board FAQs for advertisers

Successful homewares business branding tips you need!

August 28, 2019 1 Comment

FacebookPinEmailTweet

When stylist, curator and brand consultant Julia Green was looking to showcase the latest line-up of Greenhouse Interiors wares she chose a novel alternative to the traditional trade fair. Taking over an entire St Kilda home (including relocating the family that lives there), Julia set about creating the ultimate โ€˜Greenhouse Interiorsโ€™ abode ย โ€“ think texture, fun, beautiful art and a kaleidoscope of colour. By all accounts the immersive experience was wonderfully received and you can check it out yourself via the pictures in this story.

A pic from Greenhouse Interior's recent St Kilda trade fair
A pic from Greenhouse Interior’s recent immersive trade fair

โ€œWe dressed every bed in our linen, hung all of our new art collections, burnt our bespoke candles, put our hand soaps in the bathroom and encouraged all visitors to truly experience what itโ€™s like to live in amongst our wares and by all accounts people loved it,โ€ says Julia who squeezed extra promotional mileage out of the stint via the creation of a short video tour of the space and a lovely suite of still imagery. And according to Julia, the whole venture was produced for a fraction of the traditional trade fair costs.

Julia Green
Julia Green

With 10 yearsโ€™ experience working on over 40 start-ups, Julia has become highly sought-after in the interiors industry โ€“ an industry that has changed monumentally with the advent of digital marketing, social media and online shopping. โ€œI began my career in this industry just prior to the interiors explosion, excessive noise and competition, before ‘The Block’ rose to fame, and in era where things were done in a ‘certain’ way,โ€ says Julia. With retail goal posts changing on the daily and more competition than ever before, the changing retail landscape means only the most nimble will survive.

Greenhouse Interiors

โ€œThere is an increased number of people vying for their share of the market โ€“ it’s noisy. Also, the days of owning a store only, without an online presence, are gone. The savvy marketers all seem to have a bricks and mortar presence but are using it as a hub for a more active digital footprint,โ€ says Julia who shares her top tips for brand success with us today.

Hobby vs full-time
While most creatives donโ€™t have the luxury of giving up their day job in the first instance, Julia believes itโ€™s important to eventually make the jump to ensure your brandโ€™s success. ย โ€œYou need to know when to tip the balance from hobby to full time maker/creator. Dabbling rarely works, but commitment usually does,โ€ says Julia.

Greenhouse Interiors

Creative vs salesperson
Diametrically opposed in some respects, itโ€™s no surprise to hear that creative people are often not that great at selling their wares. โ€œI often refer people to outsource this part if it is not their skillset, so they can concentrate on making and not be distracted by customers!โ€ says Julia.

Greenhouse Interiors

Storytelling
โ€œEnsuring they take their fans on a journey is key. Itโ€™s like telling a story. People want to know WHO they are buying from,โ€ says Julia. From static imagery to video content, embracing the digital realm is key to this aspect of winning the brand war. โ€œBrands need to have a ‘face’ for the public and not just push their sales pitch. Brands must sell a lifestyle and not a product,โ€ says Julia.

Greenhouse Interiors

The power of pictures
โ€œIn our industry, there is no denying the importance of the visual, and the tactile. People want to see inspirational imagery that promotes a lifestyle they wish to be a part of. Producing imagery and video is expensive, undoubtedly. But there are some economical ways to do it, that don’t all revolve around a crew of 20 with expensive equipment,โ€ says Julia who has found that brands almost always get their ROI in this regard though the resulting imagery must end up in the right peopleโ€™s hands โ€“ magazines, influential blogs and the like.

Greenhouse Interiors

Social media
โ€œI’ve learned and have seen first-hand the power of social media, and the influence it has. I run an excellent workshop on this and teach people how to maximise their influence here,โ€ says Julia.

When it comes to social media, Julia believes a brand must have a clearly defined point of difference that can be articulated in 30 seconds or less, must maintain authenticity at all times, provide outstanding customer service (nobody wants to wait anymore) while creating a โ€˜storyโ€™ (as mentioned above). โ€œPeople want to know who you are out. Come out from behind the camera even if it pains you. Failing that, get a staff member to do the honours,” says Julia.

From a phone consult to a full day in person with an individual or company, Julia is now formally available for brand consulting. โ€œThis service is not a one size fits all, as I like to review each business, and find their strengths and weaknesses before delivering change on a platter. In short, after consulting to over 40 start-ups in a decade, many going on to become household names, I have a good idea of a recipe that is foolproof, and my recipe is up for sharing!โ€

ย For more | Jumbled: Ruling homewares retail on the global stage!

FacebookPinEmailTweet

Primary Sidebar

Popular This Week

  • Australian kitchen dimensions: standard sizes for every last detail
  • How to elevate your living room by stylist Natalie Walton
  • Palette Cam 15 apps to help you build your dream home
  • The gorgeous internal courtyard Renovated cottage has unique lookout to take in coastal views
  • Old Newtown bakery sustainably reimagined as unique family home

Follow us on Instagram

Is there a more decadent and delicious soup than F Is there a more decadent and delicious soup than French onion?

I think not!

Grab the recipe on the blog this morning via link in bio.
Get to know me! I haven't done one of these in YE Get to know me!

I haven't done one of these in YEARS so there's possibly thousands of you who don't know my back story. Here's a few things you may not know about me!

โœ”๏ธ I'm English ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ and I moved here (just for one year) back in 2008๐Ÿ˜† 

โœ”๏ธ I can't end the day without a bath, even if I get home really late or on a really hot day. It's a mental health thing and my happy place. ๐Ÿ› 

โœ”๏ธ Before becoming a blogger and running my own small business, I was a journalist from the age of 18. My favourite news gathering times were as a newspaper crime reporter (bit different to interiors!) ๐Ÿ““ 

โœ”๏ธ I once worked at New Scotland Yard in London ๐Ÿš” 

โœ”๏ธI had an interview at Oxford (didn't get in!) but chose not to go to uni at all after being offered a job on the local paper #universityoflife ๐Ÿ˜

โœ”๏ธ My mum died when I was 3, I have an excellent dad and one sister (younger) in the UK โค๏ธ ๐Ÿ‡ฌ๐Ÿ‡ง 

โœ”๏ธ At school, my favourite subject was French ๐Ÿ‡ซ๐Ÿ‡ท and I was head girl ๐Ÿค“๐Ÿค“

โœ”๏ธ I'm addicted to โ˜•๏ธ , long hot baths and๐Ÿ’„ (been wearing it since I was about 14!)

โœ”๏ธ I'm not a phonecall person and will never ever pick up an unknown number. Ever. They can leave a message ๐Ÿ˜

โœ”๏ธ My favourite cuisine is Japanese ๐Ÿฃ ๐Ÿœ and Damian and I honeymooned in Tokyo and Venice 

โœ”๏ธ I have zero design qualifications. I just started blogging about my passion, which is trying to persuade everyone to #heartyourhome That was 11 years ago...

โœ”๏ธ My favourite tipple is a good GnT or๐Ÿท 

โœ”๏ธ Cheesy as it sounds, ๐Ÿ’โ€โ™€๏ธbeing a mum is my absolute biggest joy in life ๐Ÿง’๐Ÿ‘ฆ

โœ”๏ธ I will never give up my old school paper diary! Has to be A5 and week to view ๐Ÿ“– 

โœ”๏ธ My official surname isn't Bishop. I kept my maiden name for work after I got married but changed it for everything else. Often confuse myself!

โœ”๏ธ I didn't get my Ps until I was 37 and I'm still a terrible parker ๐Ÿ˜ฏ ๐Ÿ…ฟ๏ธ

Hope you feel like you know me a bit better ๐Ÿ˜˜

๐Ÿ“ธ @vanlowvanlow
Blue, green or lilac? ๐ŸŽจ @nood_co coloured con Blue, green or lilac? ๐ŸŽจ 

@nood_co coloured concrete basins is a great Aussie business success story. Although co founder Matt Di Costa first found fame as one half of Matt and Kim on The Block, he hasn't relied on this to build his brand.

โ€œWe are very honoured to have been a part ofย The Block, and all they have done for us. I am, however, a believer in letting the product take centre stage,โ€ he says.

Read our interview with Matt via link in bio now.

๐Ÿ™Share your favourite colour basin in the comments!

#colouredconcrete #noodco #colouredbasin #blockheads #the block #bathroomtrends2022

Pic 1 by @naibudesign_ and 2 by @twostyleinteriors
I'd love to see more colour in Aussie interiors! I'd love to see more colour in Aussie  interiors! ๐ŸŽจ 

At the end of the day though, it's a matter of personal taste. I love pops of colour but it's not for everyone. 

We couldn't resist featuring this Canadian house tour today. The amazing Kelly Green  hutch (swipe) was an upcycled $200 find ๐Ÿค—

Head over to the blog via link in bio to see the rest including one of the best playrooms we've seen in ages!

Project by @in.house.design
๐Ÿ“ธ @philcrozier
Create an unexpected city oasis with an emphasis o Create an unexpected city oasis with an emphasis on light and nature.

That was the brief for the conversion of a corner shop and a warehouse bakery into a luxury family home in Sydney's Newtown. And how about the library?!

Take the tour of this very special @annacarindesign project on the blog now, via link in bio.

Pic: @justinalexanderphoto
The things that excite me as a 40 year old ๐Ÿคญ N The things that excite me as a 40 year old ๐Ÿคญ

None of us enjoy laundry (OK, there are a few of you out there who do. Weird!) but we have to do it. And often. So if your laundry bin can be as good looking, functional and space saving as this, then why wouldn't you?!

I've lost track of how many baskets I've thrown out because they've gone soggy or mouldy. They look pretty, sure, but they're not fit for purpose and they're often messy and overflowing.

Here's what I love about his @brabantia_australia one:

โœ”๏ธ ventilation holes
โœ”๏ธ no need to remove the lid for small items plus it hides your dirty laundry from view
โœ”๏ธ easily removable and washable inner laundry bag that velcros back on 
โœ”๏ธ corrosion resistant so fine in bathroom or laundry 
โœ”๏ธ Brabantia make things as sustainably as possible
โœ”๏ธ compact, sleek, European design
โœ”๏ธ 10 year warranty
โœ”๏ธ tall and skinny so takes up less floor in my tiny laundry

The Rolls Royce of laundry bins? I think so ๐Ÿ‘Œ๐Ÿป

TOLD you this was going to be exciting!

Now I need to know, do you have your laundry basket in the bathroom, the laundry, every bedroom? We used to have one in each bedroom but moved to the laundry-only situation which I much prefer (one for colours and one for whites). My boys know to put their used clothes in the bin in the laundry each night and they're 7 and 3!  #raisingfuturehusbands

#gifted
"Living rooms are important spaces where our publi "Living rooms are important spaces where our public and private lives intersect."

So says stylist @nataliewalton in her gorgeous new book Style, the Art of Creating a Beautiful Home.

"They are where we gather to welcome guests and entertain. But they are also where we decompress and relax at the end of the day. Increasingly, they are open-plan spaces and need to work within a greater scheme. Bringing all the elements together cohesively requires care and consideration. And, if you want a space that lives up to its true potential, make it personal and create with conviction."

Read an extract, the chapter on elevating your living room, on the blog today via link in bio.

Published by @thamesandhudsonau Pix by @chriswarnes 

#livingroomdesigns #nataliewalton #coffeetablebooks #designbooks #interiorsbooks #livingroominteriors #elevateyourspace
Kids and husband messing with my vignettes again๐Ÿคจ

PS. The coaster was RIGHT THERE ๐Ÿคช
#weatherforit ๐Ÿฅถ Need a new blanket? Look no fu #weatherforit ๐Ÿฅถ

Need a new blanket? Look no further than these gorgeous South African blankets from @baobabcollective, sustainably sourced, ethically crafted and imported by a Southern Highlands couple.

On the blog now via link in bio.
Follow on Instagram
Visit Jen's profile on Pinterest.

Get Your Free Ebook

Ebook cover

Never miss the latest renovating and interiors products, news and inspo again! Sign up for our newsletter and we'll send you the best bits from the blog, direct to your inbox. Plus you'll get our latest eBook: What Made The Biggest Impact in Jen's Own Reno.
This field is for validation purposes and should be left unchanged.
Amy Collins Walker

About Amy Collins Walker

Amy is our regular feature writer, an experienced journalist and interior stylist living in Perth, Western Australia. Find out more about her styling work at http://www.amycollinswalker.com/

More from Expert Tips

How to give any home a sophisticated industrial vibe

Choosing a lounge: what you really need to consider

Survival tips: living in your house while you renovate it

How to elevate your living room by stylist Natalie Walton

Re-paint your walls this winter in 5 simple steps

Neale Whitaker

Neale Whitaker’s latest tips on the art of apartment living

When cost of living increases put your reno in jeopardy, be smart

A timber floor with kids and dogs? Expert tips to have it…

Dulux

Latest Dulux makeovers embrace warm winter palette

Reader Interactions

Comments

  1. AvatarSlideasy Doors says

    August 30, 2019 at 8:07 pm

    Thanks for sharing

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Footer

Interiors Addict

Interiors Addict

  • About
  • Contact
  • Work with Jen
  • Press
  • Jobs
  • Privacy Policy
  • Disclosure Policy

Browse

  • RENO ADDICT
  • Jen’s Reno
  • House Tours
  • Real Renos
  • Interviews
  • Styling
  • Designers
  • Bedrooms
  • Covet My Coffee Table
  • Expert Tips
  • The Block
  • Art
  • Furniture
  • Recipes

Follow Us

  • Facebook
  • Instagram
  • Pinterest
  • RENO ADDICT

Copyright © 2011–2022 Addicted Media Pty Ltd
Website care by ClickWP ยท Log in

Share this ArticleLike this article? Email it to a friend!

Email sent!