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Pottery Barn, West Elm and Williams-Sonoma to open in Australia in May

February 8, 2013

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If I had a dollar for every person who had asked me when Pottery Barn and West Elm are opening in Bondi, I’d be pretty rich. I’m happy to tell you that the anticipated opening date is the first week in May, so not long to wait now!

Excitement is building around the new stores in Bondi Junction
Excitement is building around the new stores in Bondi Junction

American retailer Williams-Sonoma, Inc. signed a lease  in August for 2,040 square metres of retail space to house four of its iconic brands: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, and West Elm, at the newly constructed Exchange Building at Bondi Junction. The stores are the first outside of North America to be owned and operated by the retailer as part of its overall global expansion strategy.

Laura Alber, President and Chief Executive Officer, Williams-Sonoma, Inc, said: “We have spent a great deal of time looking for the right location and believe that the Exchange Building possesses the key elements for success. It offers us a central shopping location with easy access for pedestrians and commuters, as well as the perfect amount of space to introduce our brands to Australia.”

West Elm furniture
West Elm furniture

What you can expect

Williams-Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, selling cookware, cooks’ tools, cutlery, electrics, bakeware, tabletop and bar, outdoor, cookbooks and decorative accessories. A specialty food hall offers a range of distinctive food items, from pre-prepared foods and mixes, to spices and sauces that enhance the culinary experience. The Sydney store will feature a cooking school and professional demonstration kitchen with a full calendar of cooking classes, tastings and demonstrations conducted by expert culinary staff and guest chefs.

Pottery Barn was founded on the idea that home furnishings should be exceptional in comfort, quality, style, and value. The Sydney store will reflect this ethos and will be organised according to lifestyle displays, designed to inspire customers and make shopping easy and enjoyable. At the centre of the store will be the Design Studio, a destination for customers to sit and discuss their furniture and decorating needs and plan their space with specially trained associates.

Pottery Barn Kids offers exclusive, innovative, and high-quality products designed specifically with children in mind for creating magical spaces where children can play, laugh, learn and grow. Product categories available in the Sydney store will include furniture, bedding, bathroom accessories, window treatments, rugs, lighting, decorative accessories, classic toys, nursery essentials, and gear such as luggage, backpacks, and reusable lunch bags.

Since it launched in 2002, West Elm has been helping people express their personal style at home with authentic, affordable, and approachable products. Each season, West Elm’s talented in-house team of designers creates a collection that can’t be found anywhere else, and works with artists and independent designers globally and locally to develop collaborations that are exclusive to the brand. The brand also offers handmade and one-of-a-kind discoveries from around the world, working closely with organisations that support the development of global craft communities and artisan skills.

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The patient has very much bounced back! Letterbox The patient has very much bounced back!

Letterbox kinder egg deliveries from a friend, dressing changes without a flinch and refusing to nap despite all the bribes (check the face on him in pic 3!).

Thanks for all your care and messages/comments for this tired and shaken up mama! Now very relieved and grateful 🙏
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It's not just the award winning designer houses that get us excited here. It's also the beloved family homes which are renovated and extended to make them fit for purpose so people can continue to live where they love 🤗

@inspiredspacesaus helped her clients with teenage kids transform this house in Sydney's Hills District inside and out, making it their forever home. 

Due to the nature of the block they could only extend sideways and then gave it street appeal with render, new windows and doors.

See inside on the blog now, via link in bio. It was completely overhauled!
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Bravest little patient ever. Yes I've had a 🍷

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Australian made bathroomware is seriously impressi Australian made bathroomware is seriously impressive!

The new @studio.xox ONLY sells Australian brands. Like @nood_co coloured basins, lead-free eco brass from @faucetstrommen and @lindseywherrett's  ceramic basins made by hand in Tassie.

And as for their Sydney showroom (they also sell online): WOW.

See and read more on the blog now via link in bio.

#interiorsaddict #theinteriorsaddict #jenbishop
#creatingbeautifulspaces #homestylingdesign
#designbywomen #homestylingtips #sydneycreatives
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I'm THRILLED to be an ambassador for the brand new I'm THRILLED to be an ambassador for the brand new @madeinaustshow in Sydney this August.

🦘🐨Forget every tacky association you ever had about touristy Australian made and prepare to see a showcase of the best of home, lifestyle, fashion and beauty made right here. If the pandemic has made you appreciate buying local even more, this is for you.

It's the first business to business trade event connecting retailers with Australian made products to champion our local makers🙏

Apply to exhibit or find out more at their website, via their bio, now!

Are YOU buying more Australian made post covid?

#madeinaustralia #australianmade #aussiemade #aussiedesign
Do I recommend a timber vanity top? A big fat NOP Do I recommend a timber vanity top?

A big fat NOPE! 💧 

Which is why we have recently covered ours with a Caesarstone top (thanks to @justinplace_sydney for the advice and supply) and the sweet RELIEF of not having to worry about this high traffic area anymore, I'm telling you!🤗

Doesn't matter what they tell you or how many times it's sealed, I'm not sure it's a great idea in a room which is so, well, wet!

I love having the warmth of timber in the bathroom and it's a beautiful piece, but timber on the top? Never again.

Ours probably lasted a year (if that) before it started to go downhill (and we want a good decade out of a bathroom, right?!). 2.5 years on, everything else in this bathroom looks virtually brand new and the water marked vanity top was really letting the side down and making me sad!

But I'm so pleased with this solution, I have to say! Took the plumber less than an hour to remove the sink, install the top and connect the sink back up. We didn't need to move the tap and it isn't too close to the basin.

The kids are allowed to brush their teeth and wash their hands (liquid soap 🥴) in here again and I can leave my hair straightener on there with gay abandon 😆

The reflective surface (which I can clean with whatever I like!💪🏻) brightens the room up too!

Next week I'll tell you what I really think of my brass tile trim too 😉

#interiorsaddictbathroomreno2 #interiorsaddictfamilyhomereno #timbervanity
Is there a more decadent and delicious soup than F Is there a more decadent and delicious soup than French onion?

I think not!

Grab the recipe on the blog this morning via link in bio.
Get to know me! I haven't done one of these in YE Get to know me!

I haven't done one of these in YEARS so there's possibly thousands of you who don't know my back story. Here's a few things you may not know about me!

✔️ I'm English 🏴󠁧󠁢󠁥󠁮󠁧󠁿 and I moved here (just for one year) back in 2008😆 

✔️ I can't end the day without a bath, even if I get home really late or on a really hot day. It's a mental health thing and my happy place. 🛁 

✔️ Before becoming a blogger and running my own small business, I was a journalist from the age of 18. My favourite news gathering times were as a newspaper crime reporter (bit different to interiors!) 📓 

✔️ I once worked at New Scotland Yard in London 🚔 

✔️I had an interview at Oxford (didn't get in!) but chose not to go to uni at all after being offered a job on the local paper #universityoflife 😁

✔️ My mum died when I was 3, I have an excellent dad and one sister (younger) in the UK ❤️ 🇬🇧 

✔️ At school, my favourite subject was French 🇫🇷 and I was head girl 🤓🤓

✔️ I'm addicted to ☕️ , long hot baths and💄 (been wearing it since I was about 14!)

✔️ I'm not a phonecall person and will never ever pick up an unknown number. Ever. They can leave a message 😁

✔️ My favourite cuisine is Japanese 🍣 🍜 and Damian and I honeymooned in Tokyo and Venice 

✔️ I have zero design qualifications. I just started blogging about my passion, which is trying to persuade everyone to #heartyourhome That was 11 years ago...

✔️ My favourite tipple is a good GnT or🍷 

✔️ Cheesy as it sounds, 💁‍♀️being a mum is my absolute biggest joy in life 🧒👦

✔️ I will never give up my old school paper diary! Has to be A5 and week to view 📖 

✔️ My official surname isn't Bishop. I kept my maiden name for work after I got married but changed it for everything else. Often confuse myself!

✔️ I didn't get my Ps until I was 37 and I'm still a terrible parker 😯 🅿️

Hope you feel like you know me a bit better 😘

📸 @vanlowvanlow
Blue, green or lilac? 🎨 @nood_co coloured con Blue, green or lilac? 🎨 

@nood_co coloured concrete basins is a great Aussie business success story. Although co founder Matt Di Costa first found fame as one half of Matt and Kim on The Block, he hasn't relied on this to build his brand.

“We are very honoured to have been a part of The Block, and all they have done for us. I am, however, a believer in letting the product take centre stage,” he says.

Read our interview with Matt via link in bio now.

🙏Share your favourite colour basin in the comments!

#colouredconcrete #noodco #colouredbasin #blockheads #the block #bathroomtrends2022

Pic 1 by @naibudesign_ and 2 by @twostyleinteriors
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About Jen Bishop

Jen Bishop is our owner and publisher and an experienced journalist and editor. Interiors Addict has been her full-time job for more than 8 years. She is married to Damian and mum to Sebastian and Charlie.

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Reader Interactions

Comments

  1. AvatarDaisy says

    February 8, 2013 at 10:22 am

    OMG!!!!!!!!!!!!!! Can’t wait 🙂

  2. AvatarMary says

    February 8, 2013 at 3:14 pm

    So excited about this, and I’m really hoping they incorporate the same sort of prices offered in their USA stores rather then doing what all e Aussie stores like “House” who sell stuff not nearly as nice as Pottery Barn and with double the price tag.

    • AvatarKarina says

      February 14, 2013 at 10:05 am

      I couldn’t agree more!

    • AvatarJohnn says

      March 30, 2013 at 7:17 am

      I know someone who works there, most of the prices will remain close to US, however there will be slight increases as they need to ship the merchandise here. In order for them to make any profits and stay open they will have to increase prices. Don’t forget it is more expensive for a US retailer to do business here, our minimum wage is 2x that in the US.

  3. AvatarJess says

    February 8, 2013 at 4:07 pm

    I am looking SO incredibly forward to these 3 brands and stores opening in May – a lot sooner that I thought they would be opening! Even though I live 1.5 hours south of Sydney, I know I will be making special trips to visit and shop at all of these fantastic retailers! Bring on May!!

  4. AvatarAmy says

    February 8, 2013 at 9:33 pm

    Do we know if they will operate an online store from Australia? Would be great for the non-Sydneysiders 🙂

    • AvatarJen Bishop says

      February 8, 2013 at 9:42 pm

      I don’t know but you’d hope so!

    • AvatarPaul says

      March 30, 2013 at 7:19 am

      Yes, the Australia Website goes live beginning of May, They will ship across all of Australia

  5. AvatarCorinna Musgrave says

    February 9, 2013 at 4:55 pm

    Can NOT wait!!!!! I will be making a trip to Sydney for this one 🙂

  6. AvatarSomething Gorgeous says

    February 11, 2013 at 8:38 am

    Seriously excited for this opening. xT

  7. AvatarMaryann says

    February 13, 2013 at 11:18 am

    I am very looking forward to visit the new Home Ware stores in Bondi Junction. I was so excited when I saw the signs on the exchange building about these stores opening soon. I first heard about Pottery Barn on an episode of the commedy sitcom “Friends” and I thought it will be nice if we had that store here in Sydney.

    Maryann

  8. AvatarAngela says

    February 14, 2013 at 8:29 pm

    How exciting!! I can’t wait for WS to open I hope the prices are comparable to the US. I’ve just returned from Hawaii and went to their store in the Ala Moana mall it was just awesome !!!

  9. AvatarIsabella says

    February 15, 2013 at 12:39 pm

    I can’t wait for WS to open. I really really want the Zig Zag rug from West Elm. And it’s about time we had more variety and competition here in Australia. Hopefully they will have an Australian online store as well.

  10. AvatarThomas B. says

    February 18, 2013 at 12:13 pm

    I am absolutely thrilled to see Pottery Barn & Williams-Sonoma being part of the Australian retail collection. Having furnished several houses in the US in recent years will make it fun again to start an interior design project in Oz. The only question that remains is the price tag on their goods downunder!!???

  11. AvatarChris says

    February 18, 2013 at 12:38 pm

    It is fantastic that Pottery Barn are coming to Australia. I lived in the USA for many years and purchased a lot of furniture from them over the years (particularly PB and PBK). Their furniture is stylish, very well made and reasonably priced (unlike most of the over-priced, over-modern furniture which sold here).

    One thing that I am very curious about is how they manage product offerings here. Specifically, whether they will have the same product offerings as in the USA and how they will run their inventory (i.e. will it be kept here and shipped from local inventory, or will large furniture items be shipped from the USA as ‘special orders’). I am also very interested to see what they do with their lighting collection. PB (and their very upmarket older sister, Restoration Hardware) have fantastic lighting. Of course, PB in the USA manufactures lighting for US 110v, meaning the products would need to be altered and rated for 240v to be sold here. You can ship lighting from the PB website to Australia already, but it needs to be rewired. For some of the larger items, rewiring is either impossible or prohibitively expensive. It would be a real shame if PB didn’t sell their lighting here as a result.

  12. AvatarDuane Keys says

    February 22, 2013 at 10:46 am

    I have loved Williams-Sonoma for years and have spent so much when in the States and impotrted it back here that the last time I was in the US, the Williams-Sonoma staff who know me said that they were opening in Bondi and that they were not sure what else I could buy as I had bought most of the products from their store!! I love this place and could spend hours just going through the many items they stock. Cannot wait!

  13. AvatarShep says

    March 2, 2013 at 3:25 am

    I’m a dual citizen, USA & Australia. WS coming to Australia finally! However, don’t expect to see the full line of products and prices here will be anywhere from 25% to 60% higher than in the USA. The higher cost of retail space, higher labor costs, higher utilities, restrictive labor rules, and customs and duties fees will squash any hopes of seeing comparable pricing to the USA. However, that said, it’ll still be cheaper than traveling to the USA to visit WS and hauling it back with the high excessive baggage fees we pay. Most of my cookware here in Australia was acquired this way and in the end, it wasn’t cheap getting it here. WS in the USA is famous for its customer service, another thing sadly lacking here in Australia. I hope WS can import their customer service culture here- they are a fantastic company to do business with.

    • AvatarHarmony says

      March 22, 2013 at 8:34 pm

      I have to agree with you on the customer service. (We) Aussies definitely lack in the care, respect and knowledge that should be customer service!

    • AvatarTracey says

      April 5, 2013 at 8:18 pm

      Why should the prices be more expensive in Australia? Most of Pottery Barn’s merchandise is made in China and India it’s not as though they are shipping from the US or paying wages for US manufacturing. They would have certainly done their market research and they would know exactly how much Australians are willing to pay and they will charge no more, no less.

      • Avatarrussel says

        April 11, 2013 at 4:47 am

        Products might be manufactured in India or China but might still be sent direct from WS warehouse, versus vendor direct. I don’t expect prices to be the same…slightly higher. So excited though for more options in the Aussie market!

  14. AvatarKaren beswick says

    March 9, 2013 at 12:43 am

    Very excited to have you finally setting up shop in Bondi! However I live in WA and still want to have access to amazing homewares and furniture at a reasonable price. Please please we need a online australian order system. I particularly like your Hindi pendants and much much more!

  15. AvatarThomas says

    March 10, 2013 at 6:08 pm

    I love Williams-Sonoma and spent many a long hour in both their San Francisco and Honolulu stores. I anticipate that with Australia’s higher salary caps that the products will be more expensive. But for me it’s about the variety of quality and choice. I only recent purchased products from Pottery Barn on Market St in the Castro. Great store wonderful staff.

  16. AvatarJeanne Yeagley says

    March 13, 2013 at 5:06 am

    Hi Jen,
    I’m a Chicagoan with a son over there living in Indooroopilly. I was hoping to see a williams-sonoma au online where I could order something for my son for Easter. The problem is mailing from the states takes too long and chocolate will melt. Do you know of a place in AU that has a website where I could order Easter type candy or a filled Easter basket online from here and have it shipped there? Thank you! ~ Jeanne

    • AvatarJen Bishop says

      March 13, 2013 at 9:11 am

      Hi Jeanne! Sending any kind of food from overseas into australia can be a real pain! You could try Haigh’s, a very traditional and good quality chocolate shop. Their ordering process is a little old fashioned but it can be done by email. their chocolate is divine. See here: http://www.haighschocolates.com.au/contact/how-to-purchase/ Also try Max Brenner for a much easier online ordering process and good Easter selection: http://shop.maxbrenner.com.au/c-14-everything-max.aspx?showpromo=0 Hope that helps! Jen

    • AvatarANNE says

      March 18, 2013 at 6:59 pm

      Hi I am an Aussie Mum with my son living in Chicago – you could try Chocolatier – I am sure they will deliver, a family owned business, made locally and very nice chocolate

  17. AvatarJanette says

    March 20, 2013 at 5:25 pm

    We need an opening date for Bondi Junction! Can you update your website please.

    Thanks
    Janette

    • AvatarJen Bishop says

      March 20, 2013 at 5:28 pm

      The only published opening date is “early May” at this stage Janette.

      • AvatarJohn Dunn says

        March 30, 2013 at 7:24 am

        May 2

  18. AvatarHarmony says

    March 22, 2013 at 8:22 pm

    I am SOOOOO excited about this news!! I live up in Newcastle but I will definitely be frequenting these stores! My sister in law just moved back from San Fran. and I was about to help her fill her shipping container with a few purchases from Pottery Barn Kids (I have 3 little girls)!!! So this is very exciting news!

  19. AvatarLisa B says

    April 18, 2013 at 5:26 pm

    I hope WS will stock the delicious offerings from Stonewall kitchens

  20. Avatarkim says

    May 2, 2013 at 4:00 pm

    does anyone have a customer service number or the bondi store phone number. i cant locate it on line. i tried to order on line but the austrslia option did not come up. kim

    • AvatarJen Bishop says

      May 2, 2013 at 6:51 pm

      The number can be found here: http://www.potterybarn.com.au/s.nl/it.I/id.23/.f

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