American retailer Williams-Sonoma, Inc. signed a lease  in August for 2,040 square metres of retail space to house four of its iconic brands: Williams-Sonoma, Pottery Barn, Pottery Barn Kids, and West Elm, at the newly constructed Exchange Building at Bondi Junction. The stores are the first outside of North America to be owned and operated by the retailer as part of its overall global expansion strategy.

Laura Alber, President and Chief Executive Officer, Williams-Sonoma, Inc, said: “We have spent a great deal of time looking for the right location and believe that the Exchange Building possesses the key elements for success. It offers us a central shopping location with easy access for pedestrians and commuters, as well as the perfect amount of space to introduce our brands to Australia.”

What you can expect

Williams-Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, selling cookware, cooks’ tools, cutlery, electrics, bakeware, tabletop and bar, outdoor, cookbooks and decorative accessories. A specialty food hall offers a range of distinctive food items, from pre-prepared foods and mixes, to spices and sauces that enhance the culinary experience. The Sydney store will feature a cooking school and professional demonstration kitchen with a full calendar of cooking classes, tastings and demonstrations conducted by expert culinary staff and guest chefs.

Pottery Barn was founded on the idea that home furnishings should be exceptional in comfort, quality, style, and value. The Sydney store will reflect this ethos and will be organised according to lifestyle displays, designed to inspire customers and make shopping easy and enjoyable. At the centre of the store will be the Design Studio, a destination for customers to sit and discuss their furniture and decorating needs and plan their space with specially trained associates.