West Elm and Pottery Barn to open in Australia

VERY exciting news today! Well loved American home furnishing and kitchen brands West Elm, Pottery Barn, Pottery Barn Kids and Williams-Sonoma are all opening in Sydney next year. I know MANY of you will be delighted to hear this because shipping heavy goods from the States just isn’t an option. Now all we need is Anthropologie…

The stores, which will all open under the same roof at Bondi Junction’s new Exchange Building, are the first company-owned retail stores outside of North America as part of retail giant Williams-Sonoma Inc.’s global expansion strategy. Who said Australia gets everything last?

“I’m thrilled to continue our global expansion by opening our first Australian locations in Sydney,” said Laura Alber, President and Chief Executive Officer. “We have spent a great deal of time looking for the right location and believe that the Exchange Building possesses the key elements for success. It offers us a central shopping location with easy access for pedestrians and commuters, as well as the perfect amount of space to introduce our brands to Australia.”

POTTERY BARN  Pottery Barn was founded on the idea that home furnishings should be exceptional in comfort, quality, style, and value. The Sydney store will reflect this ethos and will be organised according to lifestyle displays, designed to inspire customers and make shopping easy and enjoyable. There will be destinations within the store dedicated to living rooms, outdoor spaces, dining rooms, bedrooms and bathrooms, as well as feature walls that will display lighting, rugs, and window treatments. A comprehensive Wedding & Gift Registry will be available.

POTTERY BARN KIDS  Launched in 1999, Pottery Barn Kids serves as an inspirational destination for creating childhood memories by decorating nurseries, bedrooms and play spaces. Pottery Barn Kids offers exclusive, innovative, and high-quality products designed specifically with children in mind for creating magical spaces where children can play, laugh, learn and grow. Product categories available in the Sydney store will include furniture, bedding, bathroom accessories, window treatments, rugs, lighting, decorative accessories, classic toys, nursery essentials, and gear such as luggage, backpacks, and reusable lunch bags.

WEST ELM  Since it launched in 2002, West Elm has been helping people express their personal style at home with authentic, affordable, and approachable products. Each season, West Elm’s talented in-house team of designers creates a collection that can’t be found anywhere else, and works with artists and independent designers globally and locally to develop collaborations that are exclusive to the brand. The brand also offers handmade and one-of-a-kind discoveries from around the world, working closely with organisations that support the development of global craft communities and artisan skills.

WILLIAMS-SONOMA Since its founding by Chuck Williams in 1956, the Williams-Sonoma brand has been bringing people together around food. A leading specialty retailer of high-quality products for the kitchen and home, the brand seeks to provide world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, tabletop and bar, outdoor, cookbooks and decorative accessories. A specialty food hall offers a range of distinctive food items, from pre-prepared foods and mixes, to spices and sauces that enhance the culinary experience. The Sydney store will feature a cooking school and professional demonstration kitchen with a full calendar of cooking classes, tastings and demonstrations conducted by expert culinary staff and guest chefs.