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How to: Stage a property with plenty of personality

By Amy Collins-Walker • 1 Comment

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When you think of home staging, or property styling, bland, uninteresting interiors are often evoked. Designed to appeal to the greatest number of potential buyers, staged properties can lack personality, but it needn’t be the case says Natalie Lysaught of Sydney’s Advantage Property Styling. “Simply because you are styling a home for sale, it doesn’t need to be bland to appeal to a broad buyer audience. We steer away from the ‘cookie-cutter’ styling approach and lean towards a more personalised and bespoke look for each of our projects, hence creating a unique point of interest for prospective buyers,” says Natalie who says selling a lifestyle is key.

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Home staged by Advantage Property Styling

“Clients tend to opt for a more personalised look so that as potential buyers wander through the property, they can visualise themselves living a beautiful life in the home, spending lazy Sunday mornings in the bedroom, or cosy winter nights in the lounge room. It’s all about evoking a feeling and connection with buyers as they walk through that front door. The aim is no longer just to sell an architectural structure, but sell a lifestyle.”

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In this digital age, great styling and photography are non-negotiable. “The key to styling a home for sale is that the property must stand out, not only at open homes, but initially online and in print to increase the number of potential buyers that will then decide to go to the open house,” says Natalie.

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Advantage Property Styling recently staged the property pictured and created a casual, bohemian, tropical feel – it’s definitely not dull and Natalie says artwork, texture and plants were key.

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“We changed up our art hanging approach with this property and it’s something I’d recommend. Some good options are to layer the artwork on shelves or window sills where possible, choose a large focus piece of art to ground the room, consider using clusters of art as opposed to matching pairs if the room calls for it and look for other alternatives to frames for wall hangings such as tribal necklaces, macramé, Turkish towels, baskets and mirrors,” says Natalie.

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“Using lots of textures including timber, linen, feathers and concrete to appeal to the senses leaves your buyer with not only a visual memory of the property, but a tangible feeling,” says Natalie who favours handmade local pieces where possible. “Purchase statement handmade pieces from local suppliers – not only is this a great idea for creating a point of difference, it’s also a great feeling to know you are supporting small local artisans rather than mass production,” says Natalie.

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Ultimately, you want the home to feel inviting, like a sanctuary. “Our stylists spend hours creating this relaxed look, but the feel is as though it’s just been casually put together using lots of layers – a range of cushions and a throw on the sofa plus floor accessories such as baskets also help achieve this look really well. Avoid too much symmetry, for example, in the lounge use one side table lamp and have accessories on the other,” says Natalie.

Photography: Natalie Lysaught | Styling: Monica Bean, Harriet Parsons & Maddy Kortt from Advantage Property Styling

Check out Advantage Property Styling online.

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October 20, 2016

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😍 Not sure what's better: the custom mirror abo 😍 Not sure what's better: the custom mirror above the fireplace in this Art Deco one-bedder or the wallpaper in the kitchen (swipe)?!

It's been a while since we featured an apartment makeover on IA. Would you like to see more apartment interiors? Head to the blog now to see more of this one. Via link in bio.

#artdecoapartment #artdecointerior
#artdecomirror #artdecofireplace #artdecomelbourne #artdecofurniture #artdecobuilding #artdecointeriors #apartmentrenovation #apartmentinterior #smallspaceliving #melbourneapartments #melbourneairbnb #kitchenwallpaper #wallpaperaustralia
Low tox and planet friendly laundry liquid (and sh Low tox and planet friendly laundry liquid (and sheets and soap and powder!). We have a great roundup of the best options on the blog today. 

A whole host of brands are offering eco-friendly, low tox alternatives to the more chemical-laden ones. Not only that, they often smell amazing, look good on your shelf and come in recycled or recyclable (or even better, both) packaging. 

Good for your skin, your clothes and the planet: what’s not to like?

Do you use any of these?

COMPARE THEM ALL VIA LINK IN BIO NOW.

#lowtoxliving #lowtoxlife #lowtoxlifestyle #lowtoxhome #lowtoxlaundry #lowtoxswaps #naturallaundry #naturallaundrydetergent #naturallaundrysoap #ecolaundry #lowtoxcleaning #ecofriendlyhome #ecofriendlyhouse #laundryliquid #laundrypowder #laundrysoap #naturalcleaning #chemicalfreecleaning #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome
Play room goals!👌🏻 This is just one room fr Play room goals!👌🏻

This is just one room from today's real house tour which I really love because in employing interior designer @issyandhcreative the owners weren't looking for a complete rip out and re-do but rather to work with what they had in their new suburban home (including a dated kitchen) and give it a largely cosmetic glow up with styling and new furniture (some of which was upcycled). 

The brief was to create a family friendly home. "They weren't looking for perfection but rather a warm and relaxing retreat for their busy young family." This playroom though? Pretty close to perfect! And the mum did the colour coded books herself. Love that😁

Head over to the blog now via link in bio to see the rest of this home.

#playroomideas #playroomgoals #playroomdecor #familyhomes #kidfriendlyhome #kidfriendlyinteriors #familyhomedecor #sustainabledecor #affordablerenovations #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #beanbagchair #beanbags #colourcodedbooks #colourcoded #toyroom #kidsroomdesign 

Pix by @tealily
All the heart eyes for this little setup 😍 Hea All the heart eyes for this little setup 😍

Head to the blog to shop this and two other gorgeous styled images from @greenhouseinteriors 

The stunning @mrsniceart artwork has already sold but the good news is, you can still get prints of it!

Styling by Aisha Chaudhry for Greenhouse Interiors, assisted by Nikki McGar, Kylie Harris, Rachael Blake and Max Green. Photography by Stephanie Rooney. 

#poolart #sideboardstyling #buffetstyling #consolestyling #vignettes #greenhouseinteriors #barcartstyling #shopthelook #bluehomedecor #poolumbrella #beachumbrella
Bookworms need a cosy book nook! 📖 🐛 Seb an Bookworms need a cosy book nook! 📖 🐛

Seb and Charlie had one of those kid size couches in their playroom but frankly, they'd outgrown it! I picked this Aussie made compact 2-seater Ruby sofa from @fantasticfurniture 

I'd usually go for grey to keep it neutral but as it's in a kid's room I went for this heather blue fabric to make it a little more fun while still classic. There's more than 50 fabric choices for Fantastic's Aussie made range so good luck choosing 😂 

I left the legs off to keep it below the windowsill. I'm super happy with the quality. It looks a lot more expensive than its $699 pricetag 👌🏻

Books, natural light and a cosy couch = happy boys! And let's not pretend they won't be watching the odd movie on there too 🍿 because #keepingitreal

#FantasticFurniture #FantasticFamily #booknook #booknookstagram #booknook #bookwormsofinstagram #littlereader #littlebookworm #cosycorner #cosycorner #playroomideas #toyroom #interiorsaddictfamilyhomereno #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #aussiemade #aussiemadefurniture #twoseater #kidssofa #kidscouch #bluesofa #loveofreading
Last week we interviewed chalk paint pioneer Annie Last week we interviewed chalk paint pioneer Annie Sloan from her UK base about colour and Aussies' relationship with it. (And how's this for a before & after kitchen?! 😍)

Annie’s latest green hue, Coolabah Green, is inspired by the Eucalyptus trees of her childhood (did you know she was born in Sydney?). “I made it in tribute to Australia and I’m thrilled to say that’s been really popular both here in the UK and in Australia. It’s a kind of smoky, silvery sage green that’s very easy to work with and would complement accents of Amsterdam Green deliciously.”

Sales stats show Aussies are all about greens while elsewhere in the world greys and blues are more popular from her range. So tell me, are you a green lover?

Head to the blog to read Annie's thoughts on upcycling furniture and more. Via link in bio.

#chalkpaint #chalkpainted #chalkpainting #chalkpaintfurniture #chalkpaintlove #chalkpaintmakeover #anniesloanchalkpaint #anniesloanhome #anniesloanpaint #paintedkitchencabinets #paintedkitchen #paintedkitchens #upcycler #upcyclers #upcyclersofinstagram #upcycledfurniture #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #anniesloan #greenkitchencabinets #greenkitchens #greenpaint #coolabahgreen #coolabah
I've been a fan of @tkmaxxau since WAY before they I've been a fan of @tkmaxxau since WAY before they were in Australia. Browsing the ever changing shelves in the home section of my local store, searching for bargains or something gorgeous nobody else will have, has become a bit of a hobby!

Top tip: it's also a brilliant spot to grab a gift, from the home or toy section. 

And as for those red clearance stickers? What a rush!🎉

Are you a TK Maxx shopper?

#tkmaxx #tkmaxxaustralia #tkmaxxfanfinds #comeshoppingwithme #comeshopwithme #homeshopping  #theinteriorsaddict #interiorsaddict #jenbishop #heartyourhome
As many original external features as possible wer As many original external features as possible were retained in this Queenslander's exterior but the interiors were almost entirely rebuilt. Highlights include a timber and pink upholstered 1970’s inspired sunken lounge with crazy paver floor, nestled below 5-metre ceilings. It opens out onto a north facing lawn and enviable bespoke pool.

Did we mention it has Brisbane city views?! 

Take the tour now via link in bio.

@typearchitecture @andymcpherson_ 

#sunkenlounge #crazypave #crazypaving #seventiesinspired #seventiesinterior #bespokepool #curvedpool #custompool #custompools #custompoolbuilder #queenslanderrenovation #queenslanderhome #cityviews
Mouthwash and toothpaste pretty enough to leave ou Mouthwash and toothpaste pretty enough to leave out, gold sinks to match your taps, textured tiles you'll want to keep touching and a pink clothes airer (not often we get even vaguely excited about those, so listen up!😂).

All this and more in this month's bathroom and laundry roundup, on the blog now via link in bio.

#toothpastes #naturaltoothpaste #lowtox #mouthwash #naturalmouthwash #bathroomstyling #designerbathroom #clothesairer #laundryroomdecor #laundryhacks #goldbasin #goldsink #texturedtiles #pinktiles #pinkbathroom #interiorsblog #interiorsaccount #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #laundryroutine #laundrytips #bathroomhappiness
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Amy Collins-Walker

About Amy Collins-Walker

Amy is our regular feature writer, an experienced journalist and interior stylist living in Perth, Western Australia. Find out more about her styling work at http://www.amycollinswalker.com/

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Comments

  1. AvatarAndrew says

    November 15, 2016 at 10:53 pm

    Lots of great advice for home staging! There are a couple of additional tips in this post as well: https://valiant.com.au/blog/6-tips-to-style-your-home-for-sale-this-spring. The one I liked the most is with regards to choosing the colour palette based on your target market, which makes sense, more mature people have different tastes compared to a young couple for example.

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