Property stylist Justine Wilson unveils the essential principles for styling homes to perfection for sale. With over 20 years of experience in the industry, she has some great tips to share to maximise your property’s appeal and achieve outstanding results in the real estate market.
Justine, who owns Vault Interiors, has witnessed firsthand how previously unstyled properties have undergone remarkable transformations, leading to a substantial increase in their final sale prices.
“I’ve worked with agents who had unstyled properties that were initially overlooked by potential buyers achieve remarkable outcomes after undergoing professional property styling,” explains Justine. “In some cases, we’ve witnessed homes achieve up to a 10% increase in the final sale price thanks to the power of effective styling.”
Here are 6 golden rules for home styling:
1. Declutter and depersonalise: Begin by decluttering and depersonalising your space. Remove personal items and excess clutter to create a clean, neutral canvas that allows potential buyers to envision themselves living in the home.
2. Maximise space and light: Emphasise space and light to enhance the perceived size and brightness of each room. Use strategic furniture placement and mirrors to maximise natural light and create an open, airy atmosphere.
3. Create a cohesive style: Establish a cohesive design style throughout the home to create a sense of flow and harmony. Choose a neutral colour palette and select furniture and decor that complement each other to create a unified look and feel.
4. Highlight key features: Showcase the unique features and selling points of the home to captivate potential buyers. Whether it’s a stunning fireplace, panoramic views, or architectural details, emphasise these elements to create a memorable impression.
5. Add finishing touches: Elevate your home’s appeal with carefully curated finishing touches. Incorporate tasteful accessories, such as artwork, cushions, and plants, to add warmth, personality, and visual interest to each space.
6. Style to highlight your surrounding area: If you live by the coast, enhance your home with coastal touches, if you live in a leafy suburb, greens work really well as accents colours. If you live in a nestling city suburb, you can add some fun edgy colours like orange, red or pink and play up the eclectic or industrial style of the area. It’s all about making a nod to the kind of lifestyle buyers can expect if they purchase that property, and reinforcing this in a subtle way through styling and creating an emotional response to the property and lifestyle.
“My six golden rules offer a roadmap for homeowners looking to transform their property into a buyer’s dream,” says Justine. “By following these principles, sellers can create a captivating and irresistible home that stands out in the competitive real estate market.”
