Greenhouse Interiors‘ autumn/winter ’21 art collection campaign landed this week and boy is it a beauty. Brimming with the brand’s trademark colour, the meticulously styled imagery not only celebrates the artist stable’s latest output, but it provides plenty of interiors inspo too. “Our vibe is always colourful, regardless of the season. Our artists all have their own distinct style, but the common thread is always a celebration of colour despite the varying compositions,” says Greenhouse Interiors’ Julia Green.
And while longtime Greenhouse Interiors artists are featured (think Georgie Wilson, Kate Mayes and Anna Cole), there are plenty of talented new artists represented too. “We have a swag of new clever creatives. Deborah Moss resides over the ditch in New Zealand and is inspired by her natural surroundings, especially trees! Lucy Cashmore is a new Melbourne artist, who painstakingly spends hours and hours creating graphic bold colourful works that are then framed in coloured perspex to great effect,” says Julia.
Recently joined Amanda Ketterer produces fluid-like abstract compositions while newbie Rishelle Kent’s magical paintings of the countryside sell before Julia has a chance to even promote them. “Madeline Jovicic’s style is playful and whimsical with references to food street carts, sardines and gelato stands amongst other fun subject matter!” says Julia.
Other recent recruits include Nadia Dusselberg who paints joyful childlike subject matter in a sophisticated way, while Tegan Frank’s aerial beach scapes really evoke the Australian summer. “Her works already have a long wait list and have been super popular,” says Julia.
And as always, the styling takes centre stage; an approach that Julia believes is key to helping clients visualise how artwork translates inside real homes. “Visualisation is not an easy thing for some, so seeing the work in context can be really helpful. We would like to think the imagery is aspirational but achievable,” says Julia who creates two styled art campaigns every year.
And for those looking to add to an existing collection, or start from scratch, Julia cites several artists who create pieces at affordable price points but says that Britt Ferns is a current favourite. “You cannot go past Britt Ferns if starting out or wanting to add a textured, considered work to a gallery wall.”
But if large and eye-catching is more your jam, the works of Georgie Wilson, Kate Pittas, Jen Sievers, Lou Martin, Kate Mayes, Morgan Jamieson and Katie Wyatt pack a fabulous visual punch. “Their works make for beautiful statement pieces for a home. Despite their differences, they all are eye catching, and all of these artists are very comfortable and accomplished at painting in large scale to great effect.”
Photography: Armelle Habib | Styling: Julia Green for Greenhouse Interiors, assisted by Aisha Chaudhry, Kate Moss and Jessica Retallack