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Buying tiles online: how TileCloud trio have succeeded

By Amy Collins-Walker โ€ข Leave a Comment

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If youโ€™ve ever had to shop for tiles youโ€™ll know just how daunting, frustrating and often fruitless the task can be. In my experience thereโ€™s usually too many stores spread across too many suburbs making the task a time-sucking, logistical nightmare. And to top it off, after trekking across the city I typically only find a handful of tiles that pique my interest anyway.ย But as with many other interior design tasks, online shopping is changing all of this and online tile shop TileCloud is leading the charge.ย 

TileCloud
One of Three Birds Renovations’ latest projects featuring TileCloud tiles. Photography via Three Birds Renovations

โ€œWe have an ideal mix of renovation, tiling and interior design experience and our work in the renovation world enabled us to identify that the tile experience was broken. We believe shopping for tiles should be a joy, not a hassle, so we have combined one of the oldest building materials in the world with one of the best technologies; the internet,โ€ says Drew Mansur, who founded the business with partners Florence Kelly and Mark Wilkinson.

From super stylish encaustic tiles to pastel hued subways, delicate fish scales and myriad mosaics, there isn’t a trend the site doesn’t have covered.

TileCloud
Photography: Three Birds Renovations

And while the business is only around two years old, itโ€™s been a quick ascension for the trio (who now employ seven additional staff) who attribute much of their success to social media and the loyal online community they have built. โ€œThe social community is whatโ€™s grown the business and itโ€™s filled with people who are really inspired by interiors, home renos and architecture. People are constantly sharing their renovations too because not only are they proud of them, but they want to inform the next group of renovators,โ€ says Florence.ย 

Instagram, Facebook and Pinterest are the main platforms that the business uses and they provide priceless real-time feedback that gives them precious agility โ€” akin to an online fashion store, the TileCloud stock is constantly changing to reflect current trends. โ€œWe are always on top of what is current in the renovation market. If someone posts a photo of a beautiful bathroom and then people want that tile we can easily source it which allows us to be very flexible and dynamic,โ€ says Florence.

TileCloud's popular 'Avalon' range
TileCloud’s popular ‘Avalon’ range

A strong digital marketing campaign, Google AdWords and smart collaborations (Three Birds Renovations, Future Flip, and Adore magazine are some of the latest) have also helped disseminate the brandโ€™s message. The company has also featured in plenty of magazines, including Inside Out and Real Living, though it doesnโ€™t pay for PR.

TileCloud
TileCloud tiles feature in Adore Home Magazine editor Loni Parker’s recent bathroom renovation

And as for any resistance to the online model, Florence says there has been very little because their customers are used to buying everything else online. โ€œThe majority of our customers are already purchasing clothing, furniture and food online so itโ€™s just an evolution of those practices,โ€ she says. For $15 (fully redeemable on a purchase), you can have five samples sent anywhere in Australia (unsurprisingly the site services a lot of rural areas). โ€œThis lets customers test the process and gives them the confidence to make a purchase,โ€ says Florence.

TileCloud Future Flip project
A recent collaboration with FutureFlip. Photography:ย Layla Sawyer

A user-friendly interface, the TileCloud site allows you to search for tiles by colour, shape, material, pattern or room. The company also offers free design advice, advice on quantities and tile and freight prices are displayed on the site so you don’t need to wait around for a salesperson to get back to you. And with fewer overheads than a bricks and mortar store, it’s able to pass on better prices to its customers also.

“Ultimately weย founded TileCloud to create an easier more inspiring way to shop for tiles and we are passionate about helping people create beautiful spaces they love coming home to every day,โ€ adds Drew.

Shop online | Seven different ways to use subway tiles

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August 1, 2019

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I don't regret the extra expense of my bathroom li I don't regret the extra expense of my bathroom lighting for a minute.

Although at the time I may have been a bit "HOW MUCH?" ๐Ÿ˜‚

Thrilled to have our bathroom shared in an article about lighting on @bhgaus where I talk about 2 things we chose in particular.

Firstly the LED light in the bath niche which is the PERFECT relaxing bathing light (and you know I have one every single night!).

Second, (swipe) a sensor light under the vanity which makes it easy for the kids and visitors who aren't familiar with the light switches, to go to the bathroom in the middle of the night with ease! 

Do you have either of these things in your bathroom or would you consider them?

Read the full Better Homes & Gardens article via link in bio now. 

Pix by @jacqui_turk

#bathroomlighting #bathroomlights #timbervanity #bathniche #bathroomniche #smartbathroom #bathroomlights #bathroomlight #bathlover #bathlove #interiorsaddictbathroomreno2 #interiorsaddict #theinteriorsaddict #interiorsaddictfamilyhomereno #jenbishop #heartyourhome #realhomes #brassshower #brasstrim
Brothers Jack and Mark Fearon, of Australian desig Brothers Jack and Mark Fearon, of Australian design and fabrication company, @__fearon__ first started their business in 2019 as a creative outlet and antidote to their more commercial work.

Their pathway to design was somewhat unusual. Jack, a plumber by trade and Mark, a boilermaker, worked as industrial fabricators making large-scale water trucks.

Jack says heโ€™s conscious of making pieces that are sculptural, but also very usable. โ€œWe donโ€™t think our pieces are there just to look good,โ€ Jack says. โ€œWe love seeing our pieces in peopleโ€™s homes and in galleries, restaurants and hotels, with things all over them. Theyโ€™re for real life.โ€

FEARONโ€™s handmade pieces are aluminium and designed for longevity. Jack says the material choice means pieces are lightweight, easy to sculpt and entirely recyclable.

Read more on the blog now, via link in bio.

#aluminiumfurniture #australianfurniture #australianfurnituredesign #australianfurnituredesigners #sculpturalfurniture #furnitureasart #modernheirloom #modernheirlooms #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #fearon #aluminiumart #funfurniture #careerchange
Known for his stylish bar and shop fitouts, @jform Known for his stylish bar and shop fitouts, @jform__ this year turned his hand to an apartment reno and created something really special!

Come and tour this beautiful one bed warehouse conversion in Sydney's Surry Hills on the blog today via link in bio.

Currently for sale though @bresicwhitney

#apartmentinterior #apartmentlove #apartmenttour #mezzaninefloor #mezzaninebedroom #warehouseconversion #factoryconversion #surryhillslife #surryhillssydney #surryhillslocal #shopfitout #barfitout #shopfitters #jform #interiorsaddict #theinteriorsaddict #heartyourhome #jenbishop #coolapartment #funkyinteriors #customjoinery
When her styling business took a hit, @vaultinteri When her styling business took a hit, @vaultinteriors decided to reduce her outgoings by moving to a tiny house. And we're not sure we've ever seen a more stylish one!

Although the move to a container home was motivated by financial pressures, Justine Wilson is loving her new simpler way of life.

Read her refreshingly honest, positive interview on the blog now, via link in bio.

It'll make you want to downsize too!

#tinyhomes #tinyhouse #tinyhome #tinyhouses #tinyliving #livingbiginatinyhouse #tinyhousemovement #tinyhouseonwheels #tinyhouseliving #tinyhousenation #tinyhouseattractive #tinyhomedesign #containerhouse #containerhome #containerhomes #containerhouses #containerhomedesigns #interiorstylist #interiorsaddict #theinteriorsaddict #heartyourhome #jenbishop #smallspaceliving #smallspacedesign #downsizeliving #downsize #downsizingandminimizing #escapetothecountry #hawkesburyriver #hawkesburyriverlife
Appliance colour trends: They've certainly change Appliance colour trends:

They've certainly changed over the years. Remember when ALL fridges were white?! I remember the original BROWN wall oven in our 60s kitchen here pre-reno! I think the dishwasher was brown and beige (and it tripped the electrics every time we used it!) ๐Ÿ˜œ

What do you think of this new dark stainless steel option (pictured) from Westinghouse as seen in @dnaofdesign_'s latest reno? Yay or nay? 

What colour do you like your appliances?

See the rest of this home and kitchen and laundry design tips from the ex Blockheads on the blog now via link in bio.

#kitchenappliances #walloven #wallovens #combioven #combioven #microwaves #builtinappliances #builtinoven #builtinovens #homeappliance #westinghouse #kitchentrends #ovens #laundryappliances #darkstainlesssteel #stainlesssteelappliances
SALE ALERT! Listen up Sydneysiders, one of my fav SALE ALERT!

Listen up Sydneysiders, one of my favourite home stores @shack.furniture.homewares are having their annual warehouse sale this week, from Thursday until Saturday.

HUGE savings on furniture, homewares and decor with 30 to 80% off. Wowsers!

I'm a big fan of SHACK and can never leave one of their stores without a few styling goodies for my place! It's just too tempting!

While you're at the sale, mention Interiors Addict for an extra 10% off!

Unit 16a, 1801 Botany Rd, Banksmeadow NSW 2019

Thursday 1st to Saturday 3rd June 2023, 9am to 4pm. Not online.

#sydneyshopping #sydneysale #sydneysales #sydneyfurniture #shackfurniture #shackfurniturehomewares #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #comeshoppingwithme
A door to door continuous curved stone ledge in th A door to door continuous curved stone ledge in this bathroom is one of the cleverest designs we've seen in a while!

This mega ledge, made of Corian, even incorporates a sink, seamlessly.

Combined with venetian plaster on the walls, it's no wonder this Illawarra bathroom by @birdblackdesign feels like a day spa!

Come check it out via link bio.

Lead designer Stuart Gibson says: "One smooth curve, right around the room, from either side of the door opening. As it moves around, it creates a ledge for the bath: for bath oils, lotions, a book and a champagne glass. The ledge continues around and becomes the vanity, widening out to create a custom seamless basin."

#bathroomhappiness #bathroomdetails #bathroomshelves #bathroomshelf #venetianplastering #coriandesign #coriansolidsurface #spalikebathroom #spabathroom #sustainablebathroom
Catch the season finale of @sellinghousesaus last Catch the season finale of @sellinghousesaus last night?

We have all the before and afters for you on the blog now, via link in bio (and swipe for a taster).

#sellinghouses #sellinghousesaustralia #foxtel #lifestylechannel #beforeandafterkitchen #beforeandafterlivingroom #beforeandafterrenovation #realitytv #housetours #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome
๐Ÿ˜ Not sure what's better: the custom mirror abo ๐Ÿ˜ Not sure what's better: the custom mirror above the fireplace in this Art Deco one-bedder or the wallpaper in the kitchen (swipe)?!

It's been a while since we featured an apartment makeover on IA. Would you like to see more apartment interiors? Head to the blog now to see more of this one. Via link in bio.

#artdecoapartment #artdecointerior
#artdecomirror #artdecofireplace #artdecomelbourne #artdecofurniture #artdecobuilding #artdecointeriors #apartmentrenovation #apartmentinterior #smallspaceliving #melbourneapartments #melbourneairbnb #kitchenwallpaper #wallpaperaustralia
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Amy Collins-Walker

About Amy Collins-Walker

Amy is our regular feature writer, an experienced journalist and interior stylist living in Perth, Western Australia. Find out more about her styling work at http://www.amycollinswalker.com/

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