• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

The Interiors Addict

Heart Your Home

@interiorsaddict on Instagram   @interiorsaddict on Facebook   @interiorsaddict on Pinterest  
Subscribe
  • Job Board
  • About
  • Before & Afters
  • RENO ADDICT
  • Kitchens
  • Bathrooms
  • Kids Rooms
  • Bedrooms
  • Living Room
  • Shopping
  • Expert Tips
  • Recipes
  • Parenting
  • Travel
Interiors Addict
  • Job Board
  • About
    • Our Story

      Australia’s largest interior design, styling and renovation blog for the everyday Aussie. By former journalist and magazine editor Jen Bishop, the original interiors addict!
      READ MORE

      We’re big on Instagram!
      @interiorsaddict

      • About
      • Contact Interiors Addict
      • Work with Interiors Addict
      • Advertise / Find a job in Interiors
      • Press
    • Get Your Free Ebook

      This field is for validation purposes and should be left unchanged.
    • bookcover-jens-reno
  • By Room
    • Browse by Room

      Where you can search for all our posts about a specific room. Only interested in kitchens and bathrooms? We got you!

      • Kitchens
      • Bathrooms
      • Kids Rooms
      • Bedrooms
      • Living Room
      • Home Office
      • Dining
      • Laundry
      • Outdoor & Exteriors
      • Renting
    • bookcover-jens-reno
  • Before & Afters
    • Before & Afters

      Who doesn’t LOVE a good before & after? If you want to be inspired by the whole reno process, and not just the shiny photos at the end, this is the place for you!

      View Articles

      • Before & Afters
      • Jen’s reno
      • Real Renos
      • RENO ADDICT
    • DSC_0257Designing Wandarra: Breathing new life into a 1980s homestead
    • 20240206_185022-01Before & after: tiles steal the show in 90s kitchen revamp
  • Reno Addict
    • RENO ADDICT

      Looking for reno inspo? Find it all here, from other people’s projects to the latest trends, tools and products, whether you’re DIY-ing or employing trades.

      View articles

      • Reno Products
      • The Block
      • DIY
      • Reno Trends
      • Before & Afters
      • Real Renos
    • Rosso Levanto.2Stunning showroom designed to be a real life Pinterest board
    • Northmead cube bathroomsDi Lorenzo Tiles open new showroom as family business thrives
  • Shopping
    • Shopping

      Want to know where to buy the latest furniture, homewares, rugs, art and more? We’re always sharing our latest finds and telling you where you can buy them.

      View Articles

      • Furniture
      • Homewares
      • Art
      • Smart Home
      • Appliances
      • Reno Products
    • Rosso Levanto.2Stunning showroom designed to be a real life Pinterest board
    • kuddlava-table-lamp-pleated-white__1416409_pe975547_s5.jpgWhat’s new in furniture and homewares: June 2025
  • Inspiration
    • Inspiration

      While Jen’s a legitimate interiors addict, she’s no design professional, so she calls on an army of the country’s best to share their expertise with you. Be inspired by their stories too!

      View Articles

      • Decorating 101
      • Interviews
      • Expert Tips
      • Before & Afters
      • House Tours
      • Designers
      • Styling
      • Renovating
      • Real Renos
      • Covet my coffee table
    • Kaye_1368_LRBreathing new life into Sorrento’s limestone heritage
  • Lifestyle
    • Lifestyle

      We’re mostly about the home but Jen also likes to share other things she thinks you’ll love, like food and travel.

      • Recipes
      • Travel
      • Parenting
    • Salted Choc PB PretzelFoodie Friday: Salted chocolate peanut butter pretzel cocktail
    • Muse marrakech Retreats Co Riad Botanica courtyardAussie in Morocco launches design retreat in Marrakech
  • Jobs
    • Advertise on our job board
    • Job Board FAQs for advertisers

Buying tiles online: how TileCloud trio have succeeded

By Amy Collins-Walker •

FacebookPinWhatsAppEmailTweet

If you’ve ever had to shop for tiles you’ll know just how daunting, frustrating and often fruitless the task can be. In my experience there’s usually too many stores spread across too many suburbs making the task a time-sucking, logistical nightmare. And to top it off, after trekking across the city I typically only find a handful of tiles that pique my interest anyway. But as with many other interior design tasks, online shopping is changing all of this and online tile shop TileCloud is leading the charge. 

TileCloud
One of Three Birds Renovations’ latest projects featuring TileCloud tiles. Photography via Three Birds Renovations

“We have an ideal mix of renovation, tiling and interior design experience and our work in the renovation world enabled us to identify that the tile experience was broken. We believe shopping for tiles should be a joy, not a hassle, so we have combined one of the oldest building materials in the world with one of the best technologies; the internet,” says Drew Mansur, who founded the business with partners Florence Kelly and Mark Wilkinson.

From super stylish encaustic tiles to pastel hued subways, delicate fish scales and myriad mosaics, there isn’t a trend the site doesn’t have covered.

TileCloud
Photography: Three Birds Renovations

And while the business is only around two years old, it’s been a quick ascension for the trio (who now employ seven additional staff) who attribute much of their success to social media and the loyal online community they have built. “The social community is what’s grown the business and it’s filled with people who are really inspired by interiors, home renos and architecture. People are constantly sharing their renovations too because not only are they proud of them, but they want to inform the next group of renovators,” says Florence. 

Instagram, Facebook and Pinterest are the main platforms that the business uses and they provide priceless real-time feedback that gives them precious agility — akin to an online fashion store, the TileCloud stock is constantly changing to reflect current trends. “We are always on top of what is current in the renovation market. If someone posts a photo of a beautiful bathroom and then people want that tile we can easily source it which allows us to be very flexible and dynamic,” says Florence.

TileCloud's popular 'Avalon' range
TileCloud’s popular ‘Avalon’ range

A strong digital marketing campaign, Google AdWords and smart collaborations (Three Birds Renovations, Future Flip, and Adore magazine are some of the latest) have also helped disseminate the brand’s message. The company has also featured in plenty of magazines, including Inside Out and Real Living, though it doesn’t pay for PR.

TileCloud
TileCloud tiles feature in Adore Home Magazine editor Loni Parker’s recent bathroom renovation

And as for any resistance to the online model, Florence says there has been very little because their customers are used to buying everything else online. “The majority of our customers are already purchasing clothing, furniture and food online so it’s just an evolution of those practices,” she says. For $15 (fully redeemable on a purchase), you can have five samples sent anywhere in Australia (unsurprisingly the site services a lot of rural areas). “This lets customers test the process and gives them the confidence to make a purchase,” says Florence.

TileCloud Future Flip project
A recent collaboration with FutureFlip. Photography: Layla Sawyer

A user-friendly interface, the TileCloud site allows you to search for tiles by colour, shape, material, pattern or room. The company also offers free design advice, advice on quantities and tile and freight prices are displayed on the site so you don’t need to wait around for a salesperson to get back to you. And with fewer overheads than a bricks and mortar store, it’s able to pass on better prices to its customers also.

“Ultimately we founded TileCloud to create an easier more inspiring way to shop for tiles and we are passionate about helping people create beautiful spaces they love coming home to every day,” adds Drew.

Shop online | Seven different ways to use subway tiles

FacebookPinWhatsAppEmailTweet

August 1, 2019

Primary Sidebar

Popular This Week

  • Australian bathroom standards: dimensions explained by an expert

  • A luxurious slice of Italy on the NSW South Coast

  • Latest Kmart Home range, coming later this month

  • I tried the latest robot window cleaner and I’m obsessed!

  • Foodie Friday: Easy roast chicken with an Australian touch

Follow us on Instagram

@decordesignshow day 2 @decordesignshow day 2
Lots to see and great networking at @decordesignsh Lots to see and great networking at @decordesignshow today
Nestled among the rolling vineyards of the Shoalha Nestled among the rolling vineyards of the Shoalhaven area on the NSW South Coast, former Block contestants @rachelandryan Carr have transformed a tired rural property into a luxurious holiday retreat that feels like a slice of Italy. Surrounded by the natural beauty of gum trees and rural views, the property is designed to transport guests to the heart of Tuscany, blending the charm of the Australian landscape with the elegance and luxury of Italian design. 

See more on the blog now, via link in bio and stories.
Australia's first 3D printed house is complete! An Australia's first 3D printed house is complete! And this pair of duplexes look pretty stylish too! Ground floor is printed concrete and the top floor is made from lightweight modular panels.

Want to read all about it and see more pix? Comment '3d" and we'll send the article link straight to your DMs! Or find it on the homepage via link in bio.

#3dprinting #3dprinted #3dprintedhouse #3dprintedhome #3dprintedhomes #houseofthefuture #australianhomes #australianhousing
New @kmartaus home coming later this month and her New @kmartaus home coming later this month and here's a few of the standouts, with pricing and more info on the blog now, via link in bio.

Anything catch your eye?

#kmartaustralia #kmarthome #kmartaus #kmartstyling #affordablehomedecor
A custom look on a budget: we love how this rangeh A custom look on a budget: we love how this rangehood cover was fashioned from a piece of American oak benchtop!

This fresh coastal kitchen showcases some of @kaboodlekitchen's latest products to achieve a truly individual space, without paying a small fortune. V groove doors, premium wireware inserts and a concrete look benchtop make for a great combination that's at the same time on trend and timeless. 

See more on the blog now via link in bio and stories.

#flatpackkitchen #budgetkitchen #uniquekitchen #bluekitchencabinets #vgroove #kaboodle #kaboodlekitchen
Swipe for before An interior designer shares the Swipe for before 

An interior designer shares the clever ways they took this homestead from tired 80s to a welcoming country retreat for holidaymakers without spending a fortune or starting from scratch.

This fireplace became a beautiful focal point after a lick of paint, for example.

See more before and afters from @wandarra_homestead on the blog now via link in stories/bio.
How heavenly is AFL star @rhysstanley_'s home he s How heavenly is AFL star @rhysstanley_'s home he shares with wife @kirstenstanley_ and their young kids?!

When they first set eyes on an expansive acreage on Victoria's Surf Coast, they knew it was the perfect place to build their forever home and embrace working farm life. @studiohallihan helped them bring it all together perfectly!

Take the tour on the blog now, via link in bio and stories.

#modernfarmhousehomes #australianfarmhouse #workingfarm #surfcoastlife #foreverhomes #farmhousestylehome #geelongfootballclub #geelongcats
Brand new furniture in an 1877 house and IT WORKS! Brand new furniture in an 1877 house and IT WORKS!

@castleryau have named the talented stylist @stevecordony as their first Australian brand ambassador and he's curated a capsule of their furniture which he styled to perfection at his stunning country house @rosedale_farm 

I was lucky enough to see the pieces in situ last week and I honestly couldn't believe how well it all worked! They were going for accessible luxury and well, he delivered, and then some!

Head to the blog via link in bio to read more about the partnership.

#castlery #castleryau #stevecordony #rosedalefarm #affordablefurniture #australianstylist
Follow on Instagram
Visit Jen's profile on Pinterest.

Get Your Free Ebook

Ebook cover

Never miss the latest renovating and interiors products, news and inspo again! Sign up for our newsletter and we'll send you the best bits from the blog, direct to your inbox. Plus you'll get our latest eBook: Just One Thing To Elevate Your Interior, featuring Australia's top design talent.

This field is for validation purposes and should be left unchanged.
Amy Collins-Walker

About Amy Collins-Walker

Amy is our regular feature writer, an experienced journalist and interior stylist living in Perth, Western Australia. Find out more about her styling work at http://www.amycollinswalker.com/

More from Interviews

Stunning showroom designed to be a real life Pinterest board

Di Lorenzo Tiles open new showroom as family business thrives

Stone Ambassador’s success story goes truly national

Beautiful backyard transformation brings Italy to Bondi

A perfectly colour coordinated tiny home life for former designer

How macrame artist turned her passion into a business

The most charming pink house full of heart

Melbourne’s Adoni Astrinakis finalist in national portrait prize

CAV’ART: A stone business with heart, built on relationships

Promo Area

Footer

Interiors Addict

Interiors Addict

  • About
  • Contact
  • Work with Jen
  • Press
  • Jobs
  • Privacy Policy
  • Disclosure Policy

Browse

  • RENO ADDICT
  • Jen’s Reno
  • House Tours
  • Real Renos
  • Interviews
  • Styling
  • Designers
  • Bedrooms
  • Covet My Coffee Table
  • Expert Tips
  • The Block
  • Art
  • Furniture
  • Recipes

Follow Us

  • Facebook
  • Instagram
  • Pinterest
  • RENO ADDICT

Copyright © 2011–2025 Addicted Media Pty Ltd
Website care by ClickWP · Log in