• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

The Interiors Addict

Heart Your Home

@interiorsaddict on Instagram   @interiorsaddict on Facebook   @interiorsaddict on Pinterest  
Subscribe
  • Job Board
  • About
  • Before & Afters
  • RENO ADDICT
  • Kitchens
  • Bathrooms
  • Kids Rooms
  • Bedrooms
  • Living Room
  • Shopping
  • Expert Tips
  • Recipes
  • Parenting
  • Travel
Interiors Addict
  • Job Board
  • About
    • Our Story

      Australiaโ€™s largest interior design, styling and renovation blog for the everyday Aussie. By former journalist and magazine editor Jen Bishop, the original interiors addict!
      READ MORE

      Weโ€™re big on Instagram!
      @interiorsaddict

      • About
      • Contact Interiors Addict
      • Work with Interiors Addict
      • Advertise / Find a job in Interiors
      • Press
      • Get Your Free Ebook

        This field is for validation purposes and should be left unchanged.
    • bookcover-jens-reno
  • By Room
    • Browse by Room

      Where you can search for all our posts about a specific room. Only interested in kitchens and bathrooms? We got you!

      • Kitchens
      • Bathrooms
      • Kids Rooms
      • Bedrooms
      • Living Room
      • Home Office
      • Dining
      • Laundry
      • Outdoor & Exteriors
      • Renting
    • bookcover-jens-reno
  • Before & Afters
    • Before & Afters

      Who doesnโ€™t LOVE a good before & after? If you want to be inspired by the whole reno process, and not just the shiny photos at the end, this is the place for you!

      View Articles

      • Before & Afters
      • Jen’s reno
      • Real Renos
      • RENO ADDICT
    • 1-AFTER-SHA15-ROSELANDS-0P9A4910Before & after: this week’s Selling Houses recap: Roselands, NSW
    • Will's favourite room in the homeBefore & after: rundown boarding house to beautiful heritage home
  • Reno Addict
    • RENO ADDICT

      Looking for reno inspo? Find it all here, from other peopleโ€™s projects to the latest trends, tools and products, whether youโ€™re DIY-ing or employing trades.

      View articles

      • Reno Products
      • The Block
      • DIY
      • Reno Trends
      • Before & Afters
      • Real Renos
    • Birdblack Design (49 Wollongong Street, Shellharour)Stunning curved ledge and Venetian plaster create spa like feel
    • IMG_3188Art Deco apartment makeover to create New York Paris vibe
  • Shopping
    • Shopping

      Want to know where to buy the latest furniture, homewares, rugs, art and more? Weโ€™re always sharing our latest finds and telling you where you can buy them.

      View Articles

      • Furniture
      • Homewares
      • Art
      • Smart Home
      • Appliances
      • Reno Products
    • designer-rugs-gavin-harris-polaris-lo-wr1Gavin Harris still excited seeing sketches become real life rugs
    • Affordable-Art-2022-426The Affordable Art Fair returns to Sydney next month
  • Inspiration
    • Inspiration

      While Jenโ€™s a legitimate interiors addict, sheโ€™s no design professional, so she calls on an army of the countryโ€™s best to share their expertise with you. Be inspired by their stories too!

      View Articles

      • Decorating 101
      • Interviews
      • Expert Tips
      • Before & Afters
      • House Tours
      • Designers
      • Styling
      • Renovating
      • Real Renos
      • Covet my coffee table
    • Screen Shot 2023-05-30 at 9.39.11 amKey fabric & furniture trends from Italy, by Marco Meneguzzi
  • Lifestyle
    • Lifestyle

      Weโ€™re mostly about the home but Jen also likes to share other things she thinks youโ€™ll love, like food and travel.

      • Recipes
      • Travel
      • Parenting
    • Screen Shot 2023-05-03 at 5.28.36 pmFoodie Friday: Organic fig & nut chocolate crack
    • Airbnb-Rooms-Bangkok-Bedroom-2023-Summer-ReleaseAirbnb launches Airbnb Rooms, going back to its affordable roots
  • Jobs
    • Advertise on our job board
    • Job Board FAQs for advertisers

Brosa see 180% increase in furniture sales since Covid

By Skye Viviers โ€ข Leave a Comment

FacebookPinEmailTweet

There’s no denying that COVID-19 has pulled our focus onto our homes and furniture retailer BROSA is living proof, with a massive spike in sales and social media followers since the pandemic. More than ever, people are concentrating on interior design, as the increased time indoors makes us reevaluate our living spaces, how they function and make us feel.

BROSA have seen sales grow by more than 180% since March, with contemporary designs like their Ada Swivel Chair being particularly popular. Even the brandโ€™s Instagram followers have jumped 60% since the Australia-wide lockdown.

During this period, the way in which people shop has also fundamentally changed. BROSA firmly believe that the future is led by a “digital-first omni-channel strategy”. Originally existing solely as an online retailer, BROSA opened a Melbourne studio last year, and they opened their first walk-in showroom in Sydney last week.

โ€œWeโ€™re focused on continuing our mission to change the furniture industry for the better, to grow our team with the very best talent, and to transform traditional furniture shopping,” says CEO and co-founder Ivan Lim.

The new Rosebery studio

This integration of the digital and the physical caters to the unique nature of each customer; some will turn online for inspiration, research, and to purchase, while others love to talk to a stylist in person – to see, touch and feel the products before transitioning to the digital sphere.

The new ‘Studio+’ in Sydney’s Rosebery, like its Melbourne counterpart, isn’t just another shop. While it showcases a wide range of practical design-led furniture, allowing customers to touch and sit on it, it’s complemented in-store by some of the innovations the digital brand is known for, including augmented reality. QR codes allow you to shop unassisted by scanning the code, and even being able to purchase on the spot.

Stylists are on hand to help you if you’d like. But if you’d rather just scan your own QR code, that’s cool too!

Visitors are invited to bring their moodboards and colour swatches, or simply come to be inspired. But if you can’t, or don’t want to, make it in, BROSA’s online services include virtual tours of the Sydney and Melbourne studios and, for a more personalised experience, virtual consults with a BROSA stylist. You can book online for a free 45-minute appointment that consists of working with you on your floorplans, ideal product selection, and inspiration.

Customers can also view products in 360 degrees and “view at home” through augmented reality โ€“ like a virtual test drive, that lets you see the pieces you’ve selected in a real-life context.

“Due to the shifting nature of the furniture industry, and the recently accentuated focus on crafting a beautiful and intentional living space, this digital-physical fusion is ideal for those who desire a fully immersive retail experience.”

BROSA Studio+, 6/85 Dunning Ave (The Cannery), Rosebery NSW, 2018

For more on BROSA

Brosa
Brosa: Stylish on-trend furniture at affordable prices
Sponsored by Brosa Since launching six years ago, with a primarily Scandi-inspired aesthetic, Australian furniture company Brosa (it means โ€˜smileโ€™ in Icelandic), has expanded its range to include mid-century, Hamptons,…
Friday furniture find: my picks from online retailer Brosa
Have you heard of online furniture store Brosa? Their model is based on doing everything in house, cutting price markups and making furniture available to you cheaper and quicker. What’s…
Design a bed with Brosaโ€™s Design-A-Bed & you could win it!
Sponsored by Brosa Brosa is a new and exciting designer furniture retailer where you can explore Australian designed pieces online. With a great range of unique designs in premium Warwick…

FacebookPinEmailTweet

October 22, 2020

Primary Sidebar

Popular This Week

  • Before & after: this week’s Selling Houses recap: Roselands, NSW
  • Australian kitchen dimensions: standard sizes for every last detail
  • Art Deco apartment makeover to create New York Paris vibe
  • Why render is the unsung hero of garden design
  • Palette Cam 15 apps to help you build your dream home

Follow us on Instagram

SALE ALERT! Listen up Sydneysiders, one of my fav SALE ALERT!

Listen up Sydneysiders, one of my favourite home stores @shack.furniture.homewares are having their annual warehouse sale this week, from Thursday until Saturday.

HUGE savings on furniture, homewares and decor with 30 to 80% off. Wowsers!

I'm a big fan of SHACK and can never leave one of their stores without a few styling goodies for my place! It's just too tempting!

While you're at the sale, mention Interiors Addict for an extra 10% off!

Unit 16a, 1801 Botany Rd, Banksmeadow NSW 2019

Thursday 1st to Saturday 3rd June 2023, 9am to 4pm. Not online.

#sydneyshopping #sydneysale #sydneysales #sydneyfurniture #shackfurniture #shackfurniturehomewares #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #comeshoppingwithme
A door to door continuous curved stone ledge in th A door to door continuous curved stone ledge in this bathroom is one of the cleverest designs we've seen in a while!

This mega ledge, made of Corian, even incorporates a sink, seamlessly.

Combined with venetian plaster on the walls, it's no wonder this Illawarra bathroom by @birdblackdesign feels like a day spa!

Come check it out via link bio.

Lead designer Stuart Gibson says: "One smooth curve, right around the room, from either side of the door opening. As it moves around, it creates a ledge for the bath: for bath oils, lotions, a book and a champagne glass. The ledge continues around and becomes the vanity, widening out to create a custom seamless basin."

#bathroomhappiness #bathroomdetails #bathroomshelves #bathroomshelf #venetianplastering #coriandesign #coriansolidsurface #spalikebathroom #spabathroom #sustainablebathroom
Catch the season finale of @sellinghousesaus last Catch the season finale of @sellinghousesaus last night?

We have all the before and afters for you on the blog now, via link in bio (and swipe for a taster).

#sellinghouses #sellinghousesaustralia #foxtel #lifestylechannel #beforeandafterkitchen #beforeandafterlivingroom #beforeandafterrenovation #realitytv #housetours #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome
๐Ÿ˜ Not sure what's better: the custom mirror abo ๐Ÿ˜ Not sure what's better: the custom mirror above the fireplace in this Art Deco one-bedder or the wallpaper in the kitchen (swipe)?!

It's been a while since we featured an apartment makeover on IA. Would you like to see more apartment interiors? Head to the blog now to see more of this one. Via link in bio.

#artdecoapartment #artdecointerior
#artdecomirror #artdecofireplace #artdecomelbourne #artdecofurniture #artdecobuilding #artdecointeriors #apartmentrenovation #apartmentinterior #smallspaceliving #melbourneapartments #melbourneairbnb #kitchenwallpaper #wallpaperaustralia
Low tox and planet friendly laundry liquid (and sh Low tox and planet friendly laundry liquid (and sheets and soap and powder!). We have a great roundup of the best options on the blog today. 

A whole host of brands are offering eco-friendly, low tox alternatives to the more chemical-laden ones. Not only that, they often smell amazing, look good on your shelf and come in recycled or recyclable (or even better, both) packaging. 

Good for your skin, your clothes and the planet: whatโ€™s not to like?

Do you use any of these?

COMPARE THEM ALL VIA LINK IN BIO NOW.

#lowtoxliving #lowtoxlife #lowtoxlifestyle #lowtoxhome #lowtoxlaundry #lowtoxswaps #naturallaundry #naturallaundrydetergent #naturallaundrysoap #ecolaundry #lowtoxcleaning #ecofriendlyhome #ecofriendlyhouse #laundryliquid #laundrypowder #laundrysoap #naturalcleaning #chemicalfreecleaning #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome
Play room goals!๐Ÿ‘Œ๐Ÿป This is just one room fr Play room goals!๐Ÿ‘Œ๐Ÿป

This is just one room from today's real house tour which I really love because in employing interior designer @issyandhcreative the owners weren't looking for a complete rip out and re-do but rather to work with what they had in their new suburban home (including a dated kitchen) and give it a largely cosmetic glow up with styling and new furniture (some of which was upcycled). 

The brief was to create a family friendly home. "They weren't looking for perfection but rather a warm and relaxing retreat for their busy young family." This playroom though? Pretty close to perfect! And the mum did the colour coded books herself. Love that๐Ÿ˜

Head over to the blog now via link in bio to see the rest of this home.

#playroomideas #playroomgoals #playroomdecor #familyhomes #kidfriendlyhome #kidfriendlyinteriors #familyhomedecor #sustainabledecor #affordablerenovations #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #beanbagchair #beanbags #colourcodedbooks #colourcoded #toyroom #kidsroomdesign 

Pix by @tealily
All the heart eyes for this little setup ๐Ÿ˜ Hea All the heart eyes for this little setup ๐Ÿ˜

Head to the blog to shop this and two other gorgeous styled images from @greenhouseinteriors 

The stunning @mrsniceart artwork has already sold but the good news is, you can still get prints of it!

Styling by Aisha Chaudhry for Greenhouse Interiors, assisted by Nikki McGar, Kylie Harris, Rachael Blake and Max Green. Photography by Stephanie Rooney. 

#poolart #sideboardstyling #buffetstyling #consolestyling #vignettes #greenhouseinteriors #barcartstyling #shopthelook #bluehomedecor #poolumbrella #beachumbrella
Bookworms need a cosy book nook! ๐Ÿ“– ๐Ÿ› Seb an Bookworms need a cosy book nook! ๐Ÿ“– ๐Ÿ›

Seb and Charlie had one of those kid size couches in their playroom but frankly, they'd outgrown it! I picked this Aussie made compact 2-seater Ruby sofa from @fantasticfurniture 

I'd usually go for grey to keep it neutral but as it's in a kid's room I went for this heather blue fabric to make it a little more fun while still classic. There's more than 50 fabric choices for Fantastic's Aussie made range so good luck choosing ๐Ÿ˜‚ 

I left the legs off to keep it below the windowsill. I'm super happy with the quality. It looks a lot more expensive than its $699 pricetag ๐Ÿ‘Œ๐Ÿป

Books, natural light and a cosy couch = happy boys! And let's not pretend they won't be watching the odd movie on there too ๐Ÿฟ because #keepingitreal

#FantasticFurniture #FantasticFamily #booknook #booknookstagram #booknook #bookwormsofinstagram #littlereader #littlebookworm #cosycorner #cosycorner #playroomideas #toyroom #interiorsaddictfamilyhomereno #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #aussiemade #aussiemadefurniture #twoseater #kidssofa #kidscouch #bluesofa #loveofreading
Last week we interviewed chalk paint pioneer Annie Last week we interviewed chalk paint pioneer Annie Sloan from her UK base about colour and Aussies' relationship with it. (And how's this for a before & after kitchen?! ๐Ÿ˜)

Annieโ€™s latest green hue, Coolabah Green, is inspired by the Eucalyptus trees of her childhood (did you know she was born in Sydney?). โ€œI made it in tribute to Australia and Iโ€™m thrilled to say thatโ€™s been really popular both here in the UK and in Australia. Itโ€™s a kind of smoky, silvery sage green thatโ€™s very easy to work with and would complement accents of Amsterdam Green deliciously.โ€

Sales stats show Aussies are all about greens while elsewhere in the world greys and blues are more popular from her range. So tell me, are you a green lover?

Head to the blog to read Annie's thoughts on upcycling furniture and more. Via link in bio.

#chalkpaint #chalkpainted #chalkpainting #chalkpaintfurniture #chalkpaintlove #chalkpaintmakeover #anniesloanchalkpaint #anniesloanhome #anniesloanpaint #paintedkitchencabinets #paintedkitchen #paintedkitchens #upcycler #upcyclers #upcyclersofinstagram #upcycledfurniture #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #anniesloan #greenkitchencabinets #greenkitchens #greenpaint #coolabahgreen #coolabah
Follow on Instagram
Visit Jen's profile on Pinterest.

Get Your Free Ebook

Ebook cover

Never miss the latest renovating and interiors products, news and inspo again! Sign up for our newsletter and we'll send you the best bits from the blog, direct to your inbox. Plus you'll get our latest eBook: What Made The Biggest Impact in Jen's Own Reno.

This field is for validation purposes and should be left unchanged.
Avatar

About Skye Viviers

Skye Viviers is a fourth year student at UNSW, completing an internship at Interiors Addict as part of her degree.

More from Homewares

Gavin Harris still excited seeing sketches become real life rugs

Shop the look of these gorgeous styled shots

Marguerite

New Sage x Clare range + creative director’s top picks!

New Kip&Co epitomises living a conscious & creative life

New homewares brand Gigi&Tom like jewellery for the home + win!

Wabi Sabi: How to embrace the art of imperfection at home

Marimekko’s latest 2023 home range sets a new mood

Bathroom

New Kmart homewares range one of its best yet!

How to decorate your rental home in a damage-free way

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Footer

Interiors Addict

Interiors Addict

  • About
  • Contact
  • Work with Jen
  • Press
  • Jobs
  • Privacy Policy
  • Disclosure Policy

Browse

  • RENO ADDICT
  • Jen’s Reno
  • House Tours
  • Real Renos
  • Interviews
  • Styling
  • Designers
  • Bedrooms
  • Covet My Coffee Table
  • Expert Tips
  • The Block
  • Art
  • Furniture
  • Recipes

Follow Us

  • Facebook
  • Instagram
  • Pinterest
  • RENO ADDICT

Copyright © 2011–2023 Addicted Media Pty Ltd
Website care by ClickWP ยท Log in

Share this ArticleLike this article? Email it to a friend!

Email sent!