In news that will excite expecting parents, the brand spanking west elm x Pottery Barn Kids collection launches at the end of this month and it merges west elm’s signature mid-century aesthetic with Pottery Barn Kids’ renowned craftmanship. The stylish range includes affordable nursery furniture, bed linen and accessories.
“This collection brings west elm’s most popular pieces to the nursery with the assurance of Pottery Barn Kids’ quality and rigorously tested safety, GREENGUARD Gold certification and 100 per cent cotton organic bed linen,” says Pottery Barn Kids president Jennifer Kellor of the first-time collaboration for the sister brands.
While Pottery Barn Kids is coveted for its classic styling, mid-century lovers will delight in the collaboration. “Together, we recognised the opportunity to better serve our customers who are preparing for their next life stage by combining our skills and knowledge to create a modern nursery collection that is beautiful and sustainably made,” says west elm president Alex Bellos.
The collaboration is comprised of two distinct and complementary styles – the Mid-Century and Audrey collections. As you’d expect, the Mid-Century range features warm timber finishes and retro angled legs. The Audrey collection is a more glamorous affair and boasts luxe lacquer finishes, brass accents and geometric textures. Aside from good looks, the Audrey is highly functional too – the three drawer change table has a removable change table topper that parents can affix firmly to the back of the dresser and remove as baby grows.
The range will be available online from July 24 and thereafter in selected stores nationally.
Watch this space for Jen’s new nursery reveal in the next few weeks…