From art to rugs and a host of other fabulous homewares, United Interiors has gone from strength to strength over the years and this month, theyโre opening a physical showroom in Melbourne too – aย response to customer demand.
โOpening up a bricks and mortar store wasnโt something we had planned when we started our online business. However, due to the nature of selling artwork in the digital space, we received a lot of enquiries about viewing our artwork in person,โ says director Tony Romano, who was fielding daily requests from customers wanting to visit a showroom.
โOne of the advantages of offering products at a retail and wholesale level, where one can physically view, touch and experience our products first hand, is that it actually adds value to our online offers. That was the motivation behind opening a bricks and mortar showroom โ to encourage our online audience to buy with confidence.โ
Showcasing the companyโs four in-house brands โ United Artworks, The Canvas Workshop, Art-luxe and Rugspace โ the Melbourne showroom also features a curation of furniture and homewares to complement them. It’s a great opportunity for customers to view the United Interiors rug range too โ certainly of benefit given the tactile nature of a rug. โOur rugs are particularly textural and I guess their physical presence in a showroom situation gives everybody the best opportunity to see, feel and experience the products that our online presence could never do justice to,โ says Tony.
To celebrate the opening, the company is hosting a pop-up warehouse sale this Saturday 23 July. โThe pop up really gives us a platform on which to showcase everything in its premiere form, as it is all new and never before seen in person. Plus, what better way to celebrate the launch of our new showroom than with a pop-up sale?โ Other event highlights will include a Basic Habitat shop-in-shop (by former Blockhead Dani Wales), Nectar & Stone chocolates for the first 100 customers, and appearances by Block-winning twins Alisa & Lysandra and The Living Roomโs James Treble.
For more information about the event click here and for those that canโt make it to Melbourne, you can still shop the fabulous range online.
