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The Third Row: helping small retailers, bloggers and customers

March 27, 2015 1 Comment

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It was in the sleep-deprived state of early motherhood that Diana Campbell came up with the idea for The Third Row. Time poor but a lover of online shopping, she desperately wanted a single website where she could find the latest products from independent stores which had been mentioned by her favourite blogs and magazines. So, she decided to turn the idea into reality.

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Diana

“The Third Row extracts the newest products from stores so shoppers can see the latest products uploaded in the past 24 hours. We also keep tabs on what’s mentioned by influential bloggers and Instagrammers, so people can see which products are trending on social media.”

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For a time-poor customer, The Third Row is very easy to use: simply search or browse (cushions and ceramics are Diana’s favourites!). “It’s really simple to use. When you click ‘Buy’ you’ll be taken to the store’s website to purchase. If you’re looking for shopping inspiration just scroll down the homepage. Products are listed by those ‘Most recently mentioned’ by blogs, Instagrammers and magazines.”

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However, The Third Row isn’t only good for consumers, it also helps their 150+ small retailers, offering an affordable PR service. “When they join, we set up a store page for them, showcasing publicity received in the past six months and extracting their latest products onto the site every 48 hours. Once up and running, they can reach the creativity loving, design-hungry, time-poor shoppers who visit The Third Row to search for products. We can also help them get their products featured by top bloggers (including Interiors Addict!) and Instagrammers at a fraction of the cost of a banner ad.”

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So if you’re a blogger, how do you get involved, like we have? “Stores on The Third Row can invite you to feature their products on your blog and Instagram account for a fee. You’ll earn every time you mention a product from a store who’s invited you, with 10% of the mention fee going to Assist A Sista, a charity which helps victims of domestic violence set themselves up in safe new homes.” Our publisher Jen Bishop, says: “We love supporting small businesses and sharing our favourite finds from independents but realise they don’t have the big budgets of many of our advertisers. Offering them the chance to pay an affordable amount for a mention by us — which is fully disclosed and only provided we love what they do — is a concept I was really keen on. The fact it also supports a very worthwhile charity is fantastic!”

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As a huge lover of small and independent retailers, Diana is very proud of the unique business she’s been able to create. “I’ve always loved independent stores and everything they represent — promoting exciting and unusual products, contributing to the diversity and character of places and supporting small, family run creative businesses, has been amazing. I’m super proud that we’ve designed a business model that helps independent stores, bloggers and Instagrammers, and an incredibly important charity like Assist A Sista.”

We think the best way to understand how it works, as a customer, retailer or blogger, is to hop online and check it out.

Shop online.

Photography by Cathy Schusler | Styling by Kylie Jackes

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Is there a more decadent and delicious soup than F Is there a more decadent and delicious soup than French onion?

I think not!

Grab the recipe on the blog this morning via link in bio.
Get to know me! I haven't done one of these in YE Get to know me!

I haven't done one of these in YEARS so there's possibly thousands of you who don't know my back story. Here's a few things you may not know about me!

✔️ I'm English 🏴󠁧󠁢󠁥󠁮󠁧󠁿 and I moved here (just for one year) back in 2008😆 

✔️ I can't end the day without a bath, even if I get home really late or on a really hot day. It's a mental health thing and my happy place. 🛁 

✔️ Before becoming a blogger and running my own small business, I was a journalist from the age of 18. My favourite news gathering times were as a newspaper crime reporter (bit different to interiors!) 📓 

✔️ I once worked at New Scotland Yard in London 🚔 

✔️I had an interview at Oxford (didn't get in!) but chose not to go to uni at all after being offered a job on the local paper #universityoflife 😁

✔️ My mum died when I was 3, I have an excellent dad and one sister (younger) in the UK ❤️ 🇬🇧 

✔️ At school, my favourite subject was French 🇫🇷 and I was head girl 🤓🤓

✔️ I'm addicted to ☕️ , long hot baths and💄 (been wearing it since I was about 14!)

✔️ I'm not a phonecall person and will never ever pick up an unknown number. Ever. They can leave a message 😁

✔️ My favourite cuisine is Japanese 🍣 🍜 and Damian and I honeymooned in Tokyo and Venice 

✔️ I have zero design qualifications. I just started blogging about my passion, which is trying to persuade everyone to #heartyourhome That was 11 years ago...

✔️ My favourite tipple is a good GnT or🍷 

✔️ Cheesy as it sounds, 💁‍♀️being a mum is my absolute biggest joy in life 🧒👦

✔️ I will never give up my old school paper diary! Has to be A5 and week to view 📖 

✔️ My official surname isn't Bishop. I kept my maiden name for work after I got married but changed it for everything else. Often confuse myself!

✔️ I didn't get my Ps until I was 37 and I'm still a terrible parker 😯 🅿️

Hope you feel like you know me a bit better 😘

📸 @vanlowvanlow
Blue, green or lilac? 🎨 @nood_co coloured con Blue, green or lilac? 🎨 

@nood_co coloured concrete basins is a great Aussie business success story. Although co founder Matt Di Costa first found fame as one half of Matt and Kim on The Block, he hasn't relied on this to build his brand.

“We are very honoured to have been a part of The Block, and all they have done for us. I am, however, a believer in letting the product take centre stage,” he says.

Read our interview with Matt via link in bio now.

🙏Share your favourite colour basin in the comments!

#colouredconcrete #noodco #colouredbasin #blockheads #the block #bathroomtrends2022

Pic 1 by @naibudesign_ and 2 by @twostyleinteriors
I'd love to see more colour in Aussie interiors! I'd love to see more colour in Aussie  interiors! 🎨 

At the end of the day though, it's a matter of personal taste. I love pops of colour but it's not for everyone. 

We couldn't resist featuring this Canadian house tour today. The amazing Kelly Green  hutch (swipe) was an upcycled $200 find 🤗

Head over to the blog via link in bio to see the rest including one of the best playrooms we've seen in ages!

Project by @in.house.design
📸 @philcrozier
Create an unexpected city oasis with an emphasis o Create an unexpected city oasis with an emphasis on light and nature.

That was the brief for the conversion of a corner shop and a warehouse bakery into a luxury family home in Sydney's Newtown. And how about the library?!

Take the tour of this very special @annacarindesign project on the blog now, via link in bio.

Pic: @justinalexanderphoto
The things that excite me as a 40 year old 🤭 N The things that excite me as a 40 year old 🤭

None of us enjoy laundry (OK, there are a few of you out there who do. Weird!) but we have to do it. And often. So if your laundry bin can be as good looking, functional and space saving as this, then why wouldn't you?!

I've lost track of how many baskets I've thrown out because they've gone soggy or mouldy. They look pretty, sure, but they're not fit for purpose and they're often messy and overflowing.

Here's what I love about his @brabantia_australia one:

✔️ ventilation holes
✔️ no need to remove the lid for small items plus it hides your dirty laundry from view
✔️ easily removable and washable inner laundry bag that velcros back on 
✔️ corrosion resistant so fine in bathroom or laundry 
✔️ Brabantia make things as sustainably as possible
✔️ compact, sleek, European design
✔️ 10 year warranty
✔️ tall and skinny so takes up less floor in my tiny laundry

The Rolls Royce of laundry bins? I think so 👌🏻

TOLD you this was going to be exciting!

Now I need to know, do you have your laundry basket in the bathroom, the laundry, every bedroom? We used to have one in each bedroom but moved to the laundry-only situation which I much prefer (one for colours and one for whites). My boys know to put their used clothes in the bin in the laundry each night and they're 7 and 3!  #raisingfuturehusbands

#gifted
"Living rooms are important spaces where our publi "Living rooms are important spaces where our public and private lives intersect."

So says stylist @nataliewalton in her gorgeous new book Style, the Art of Creating a Beautiful Home.

"They are where we gather to welcome guests and entertain. But they are also where we decompress and relax at the end of the day. Increasingly, they are open-plan spaces and need to work within a greater scheme. Bringing all the elements together cohesively requires care and consideration. And, if you want a space that lives up to its true potential, make it personal and create with conviction."

Read an extract, the chapter on elevating your living room, on the blog today via link in bio.

Published by @thamesandhudsonau Pix by @chriswarnes 

#livingroomdesigns #nataliewalton #coffeetablebooks #designbooks #interiorsbooks #livingroominteriors #elevateyourspace
Kids and husband messing with my vignettes again🤨

PS. The coaster was RIGHT THERE 🤪
#weatherforit 🥶 Need a new blanket? Look no fu #weatherforit 🥶

Need a new blanket? Look no further than these gorgeous South African blankets from @baobabcollective, sustainably sourced, ethically crafted and imported by a Southern Highlands couple.

On the blog now via link in bio.
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Visit Jen's profile on Pinterest.

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About Olivia Shead

When she's not writing for Interiors Addict, Olivia is now a TV and radio news producer. She's a journalism graduate of UTS Sydney.

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  1. Our top creative achievements of 2015 (and now I need a lie down!) | The Third Row says:
    January 25, 2016 at 11:46 pm

    […] We created a service using the existing tech ‘smarts’ of our site, that enables independent stores to easily connect with top bloggers and Instagrammers and invite them to feature their products. In our very first year we’ve generated 100s of mentions across blogs, Instagram and print, thousands of new followers, and thousands of additional sales $ for time-poor stores needing an efficient way to reach out to the exploding number of influencers and publishers across digital media. Not long after launch, the service was profiled by Interiors Addict. […]

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