With almost 1,000 square metres of living space, and plenty of soaring ceilings, this historic 1907 Sydney home was made much more inviting before it went to market recently, when BOWERBIRD staged it for sale. “The property, when empty, was quite vast and cold and our styling added a lot of warmth,” says BOWERBIRD’s managing director Geoff Lewis who created an elegant, classic look with a focus on layers to bring in warmth.
“Elegant layering was used to help soften and complement the architectural features of the property. The team worked to create harmony of tone throughout the main living area, while each of the six bedrooms and two additional lounge rooms showcased a variety of muted hues and layered textures, which created a sense of calming unity throughout the entire property.”
Ultimately, the owner’s staging investment was more than worth it when the property sold for well above its price guide within a week of going to market. “The property was guided by the agent as priced somewhere between 9 and 10 million dollars and sold for $10.4 million. While it has since been surpassed, it was a record at the time. The other really important fact is that it sold in only seven days which is phenomenal for a property of this scale. The return on investment from our service was 73 times!” says Geoff.
“Styling for sale is so important. Our business is all about return on investment and overwhelmingly, our clients experience massive returns on their money,” says Geoff who says it’s very important that you consider who the likely buyer is, and what will appeal to them, when staging a property for sale.
“We help to build an emotional attachment to the space. People find it difficult to connect to an empty space or to a space that is cluttered or poorly furnished. The emotional connection in real estate is everything. It makes no sense to take a property to market that is not presented to its full potential and this is what our styling achieves.”
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