In a first for the brand, who usually launch just one collection aย year, GlobeWestย add five brand new collections (and 123 new products!) to their already enormousย range tomorrow (Thursday) and weโve been given a sneak peek at two.
โOur customers are design savvy and love newness. We want to inspire their creativity and with such amazing products ready now, we didnโt want to make them wait!โ says GlobeWestโs design manager Keti Lytras who explains that the extra collections have come in response to customer feedback. โOur customers told us what they loved most about our 2017 ranges and what they wanted to see more of,โ says Keti.
And it seems texture is big for the GlobeWest customer with special requests for more rattan and velvet. โOur customers were inspired by our Anja and Willow collections and wanted to see the introduction of more rattan. They are also loving velvetย in aย multitude of colourways and they loved our palette. But our collections arenโt just about feedbackย โย we want to lead the way and show customers what theyย havenโt even imagined yet.โ
โSeed is a collection of timeless and simple home basics that appeal to all ages, are versatile, and are inspired by Danish modern styling with a touch of Japanese simplicity. The light tones, clean profiles, natural materials plus the richness of leather, means that this rangeย has huge scope for designers to style until their hearts content!โ says Keti.
โWith Horten, we wanted to add a new clean and contemporary range into our collection โ pieces that were versatile and could be layered upon in a contemporary space.ย The height in the legs creates lightness and a freshness to the pieces also,โ says Keti who is looking forward to the launch of the brand’s 2018 range. “We launch it toย trade at Dรจcor+Design in Melbourne in July and customers can expect as many as 20 additional collections then,” says Keti.
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