• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

The Interiors Addict

Heart Your Home

@interiorsaddict on Instagram   @interiorsaddict on Facebook   @interiorsaddict on Pinterest  
Subscribe
  • Job Board
  • About
  • Before & Afters
  • RENO ADDICT
  • Kitchens
  • Bathrooms
  • Kids Rooms
  • Bedrooms
  • Living Room
  • Shopping
  • Expert Tips
  • Recipes
  • Parenting
  • Travel
Interiors Addict
  • Job Board
  • About
    • Our Story

      Australia’s largest interior design, styling and renovation blog for the everyday Aussie. By former journalist and magazine editor Jen Bishop, the original interiors addict!
      READ MORE

      We’re big on Instagram!
      @interiorsaddict

      • About
      • Contact Interiors Addict
      • Work with Interiors Addict
      • Advertise / Find a job in Interiors
      • Press
      • Get Your Free Ebook

        This field is for validation purposes and should be left unchanged.
    • bookcover-jens-reno
  • By Room
    • Browse by Room

      Where you can search for all our posts about a specific room. Only interested in kitchens and bathrooms? We got you!

      • Kitchens
      • Bathrooms
      • Kids Rooms
      • Bedrooms
      • Living Room
      • Home Office
      • Dining
      • Laundry
      • Outdoor & Exteriors
      • Renting
    • bookcover-jens-reno
  • Before & Afters
    • Before & Afters

      Who doesn’t LOVE a good before & after? If you want to be inspired by the whole reno process, and not just the shiny photos at the end, this is the place for you!

      View Articles

      • Before & Afters
      • Jen’s reno
      • Real Renos
      • RENO ADDICT
    • DINING-6-AFTER-0P9A4023Before & After: This week’s Selling Houses recap (Clermont QLD)
    • AFTERLush, resort-style backyard reno provides holiday at home
  • Reno Addict
    • RENO ADDICT

      Looking for reno inspo? Find it all here, from other people’s projects to the latest trends, tools and products, whether you’re DIY-ing or employing trades.

      View articles

      • Reno Products
      • The Block
      • DIY
      • Reno Trends
      • Before & Afters
      • Real Renos
    • AFTERLush, resort-style backyard reno provides holiday at home
    • Screen Shot 2023-03-16 at 8.34.31 pmBefore & after: Classic, contemporary Adelaide bathroom reno
  • Shopping
    • Shopping

      Want to know where to buy the latest furniture, homewares, rugs, art and more? We’re always sharing our latest finds and telling you where you can buy them.

      View Articles

      • Furniture
      • Homewares
      • Art
      • Smart Home
      • Appliances
      • Reno Products
    • MargueriteNew Sage x Clare range + creative director’s top picks!
    • Screen Shot 2023-03-08 at 9.49.47 amKmart partners with Wiradjuri artist Judith Young on home range
  • Inspiration
    • Inspiration

      While Jen’s a legitimate interiors addict, she’s no design professional, so she calls on an army of the country’s best to share their expertise with you. Be inspired by their stories too!

      View Articles

      • Decorating 101
      • Interviews
      • Expert Tips
      • Before & Afters
      • House Tours
      • Designers
      • Styling
      • Renovating
      • Real Renos
      • Covet my coffee table
    • TAYLORS OF BERRY HR-11Inside Neale Whitaker’s stunning new modern country guesthouse
  • Lifestyle
    • Lifestyle

      We’re mostly about the home but Jen also likes to share other things she thinks you’ll love, like food and travel.

      • Recipes
      • Travel
      • Parenting
    • Sashi X Cobram Shoot – 15th November_GRIFFIN SIMM_Finals 36Foodie Friday: Sashi Cheliah’s chickpea curry in a hurry
    • 211025_Rosedale_12Stylist Steve Cordony’s stunning Rosedale Farm is on Airbnb!
  • Jobs
    • Advertise on our job board
    • Job Board FAQs for advertisers

Rob Whyte of Aero Designs on his 40 years in the business

By Olivia Shead •

FacebookPinEmailTweet

Function versus aesthetics is a constant tug of war in the design world, but for Rob Whyte, founder of Aero Designs, the solution is simple: “It should be function with look, it should never be either/or.”

aero designs

This frame of mind is notable in Aero Designs’ simple, uncluttered approach to furniture-making, which in Rob’s words “does not resort to embellishment.” Launched in the early 70s, Rob, along with Ross Madden (of R.G. Madden), began importing Danish goods and wholesaling simple pieces they had designed themselves out of a warehouse. What they found though was customers were mostly picking their own designs, so they decided to change their business model and open up their own store.

“After selling traditional pine furniture we moved to making pine furniture ourselves, then that changed to metal,” explains Rob. “Our style has a simplistic approach, it is enduring as shown by customers still using our furniture 20 years later.” The longevity of the furniture and the business itself is what Rob marks as his biggest accomplishment: “Staying in business for 40 years is an achievement, it is tough maintaining a medium-size business through many economic climates.”

With four decades under its belt, Aero Designs has undertaken a lot of change and next month more of that change is coming with their Melbourne showroom moving to Hawthorn East. “The internet has changed the way people shop,” says Rob. “The web is now window-shopping for most people, therefore the idea of less traffic and onsite parking makes visiting us more attractive to our customer. You no longer need to be on the high street as most shops are destination shops due to the internet.”

With an already long history behind it, Rob hopes Aero Designs will have a long future ahead, with the aim to have his two daughters one day take over the helm. For more information.

FacebookPinEmailTweet

May 6, 2014

Primary Sidebar

Popular This Week

  • Australian kitchen dimensions: standard sizes for every last detail
  • Breathtaking new Hamptons style home in Melbourne’s south east
  • Palette Cam 15 apps to help you build your dream home
  • How to: bench seat with storage for just $1200
  • Lime wash blonde brick house makeover for just $50! Really!

Follow us on Instagram

Did you see this cracking little transformation on Did you see this cracking little transformation on @sellinghousesaus last night?

We have all the finer details on the blog today via link in bio. Particularly love the kitchen refresh using the existing blue cupboards which really weren't doing anything for me before 😂

#sellinghouses #sellinghousesaustralia #beforeandafterkitchen #beforeandafterrenovation #beforeandafterlivingroom #renoshow #realreno #interiorsblog #interiorsaccount #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #bluekitchen #budgetkitchenmakeover #budgetdiy #budgetmakeover
How's this for a compact back yard TRANSFORMATION? How's this for a compact back yard TRANSFORMATION?!

Our friends at @mintdesignau have done it again!

Homeowner Briony Marsh says: It’s totally changed our home lifestyle now we can sit outside on the lounge in the sun or shade, be in the pool, spa, sauna or cooking pizzas and hanging out with friends. It sounds cliched but it really feels like we are on holiday at home!”

Head over to the blog to see the finer details, including a sauna and a seriously good looking copper pizza oven. There's a lot packed into this space!

#backyards #smallpools #smallpool #homesauna #pizzaovens #outdoorpizzaoven #landscapedesigner #mintdesign #holidayathome #resortstylehomes #landscapeartist #backyard #exteriorinspiration #exteriormakeover #exteriordesigns #pergoladesign #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome
Swipe for before & afters of today's real reno. L Swipe for before & afters of today's real reno.

Located inside a 1912 sandstone villa in Adelaide’s Kensington, this bathroom makeover combines classic and contemporary elements that complement the home’s original, period features. 

Designed by the home’s owner @designby_Tahirih, who is a property stylist too, the renovation came sooner than expected after water ingress made the makeover of their only bathroom an urgent necessity!

The whole project cost an impressive $20k, project managed herself.

Read all about it via link in bio now.

#realrenovations #realhomes #realreno #heartyourhome #renoaddict #freestandingbath #classicbathroom #classiccontemporary #classiccontemporaryinteriors #theinteriorsaddict  #interiorsaddict #jenbishop #homestaging #laundrymakeover #bathroomrenovations #bathroomremodels
Maybe it's an antidote to the grey weather but we Maybe it's an antidote to the grey weather but we find some of the most colourful interiors from my motherland, the UK!

This beautiful lilac kitchen is found in a renovated apartment by @llidesign in a grand mansion block in London's Bloomsbury. You can tour the rest of it on the blog now, via link in bio.

#londonapartment #bloomsbury
#bloomsburylondon #luxuryapartment #westendlondon #lilackitchen #colourfulkitchen #londonhome #londonhomes #londoninteriordesigner #londoninteriors #interiorsaddict #theinteriorsdaddict #jenbishop #heartyourhome #kitchenshelf #kitchenshelves #kitchenshelfie #openshelves #openshelvingkitchen
I remember the chair being such a key purchase whe I remember the chair being such a key purchase when I put together my first ever baby room for Seb. I spent many an evening relaxing on mine while pregnant as I tried to get my head around impending motherhood! Not only are glider recliners like the Chelsea from @iltutto the most comfortable chairs EVER for those many hours spent feeding and settling, why shouldn't they look this good too, am I right?!

Did you love your nursery chair? Did it look this good?!

See more on the Il Tutto Chelsea Glider Recliner Chair via link in bio now.

#feedingchair #nurserychair #nursingchair #reclinerchair #nurseryroomdecor #nursery #nurserygoals #nurserydesign #babyroomdecoration #babyrooms #babyroominspo #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #iltutto #newmumlife
Here's a sneak peek of the kitchen and powder room Here's a sneak peek of the kitchen and powder room to whet your appetite! 

Head on over to the blog via link in bio to see the rest of this gorgeous Sydney reno by @_studio_trio 

Pix by @mareehomer.photography and styling by Jackie Brown.

#interiorsblog #interiorsaccount #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #realreno #housetour #australianhomes #australianhouses #sydneyhomes #sydneyhouses #texturedtiles #kitchenshelfie #kitchenshelves #kitchenshelf #powderroomdesign #powderroomwallpaper #studiotrio #kitchenhooks
There's a LOT of goodness in @sageandclare's lates There's a LOT of goodness in @sageandclare's latest collection Marguerite but the Aida rug has to be my personal fave.

Handcrafted from wool, it features a rustic check design with a rainbow of nostalgic colour. Embroidered edge stitching furthers its handcrafted feel. 

“This is pure colour joy bundled up in a hard-wearing and happy rug that will lift any room with ease," says creative director Phoebe Bell.

Head over to the blog now via link in bio to see more, including Phoebe's 5 faves.

#sageandclare #rugshopping #rainbowrug #tartanrug #checkeredrug #flatweaverugs #statementrug #handcraftedhomedecor #handcraftedhomewares #funhome #interiorsblog #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome
A DIY dining nook bench seat with storage for $120 A DIY dining nook bench seat with storage for $1200!

After 4 years of saying “a dining nook would be great there…” South Australians @the_groves_abode finally got a quote from a local cabinet maker for a built-in bench seat with storage. When the $4,000 price tag was revealed, criminologist, chronic over-achiever and wannabe carpenter Andrew decided to have a crack at it instead.

And we're so impressed with the end result which cost just over a grand. Read what they did, what they used and how in the blog now, via link in bio.

#diningnook #benchseat #benchseating #builtinbench #upholsteredbench #diybench #diycouple #budgetdiy #bunningsdiy #interiorsblog #interiorsaccount #theinteriorsaddict #interiorsaddict #heartyourhome #realrenovations #realreno #diningroomideas #breakfastnook #breakfastnookdesign #homediyproject
Mess = stress! Today on the blog, @little_label_c Mess = stress!

Today on the blog, @little_label_co founder Natalie Manoushian is sharing her top tips for a more organised home. I'd love you to share your best tips in the comments too!

"Disorganisation puts barriers in the way. Imagine how much quicker you would get things done if your home or work space ran smoothly. Researchers have found that clutter can actually make it more difficult to focus on a particular task. From the frustration of not being able to find what we need, to the feeling of being constantly surrounded by chaos, a disorganised environment creates brain fog and can lead to procrastination and reduces productivity. It can also trigger feelings of stress and anxiety, making it difficult to switch off, relax and sleep well."

Read the full post via link in bio now 

#littlelabelco #labelling #labellingeverything #homeorganisation #homeorganizationtips #homeorganising #homeorganisation #organisationtips #tidyingtips #homehack #storagegoals #pantrymakeover #interiorsblog #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome #cupboardstorage
Follow on Instagram
Visit Jen's profile on Pinterest.

Get Your Free Ebook

Ebook cover

Never miss the latest renovating and interiors products, news and inspo again! Sign up for our newsletter and we'll send you the best bits from the blog, direct to your inbox. Plus you'll get our latest eBook: What Made The Biggest Impact in Jen's Own Reno.

This field is for validation purposes and should be left unchanged.
Avatar

About Olivia Shead

When she's not writing for Interiors Addict, Olivia is now a TV and radio news producer. She's a journalism graduate of UTS Sydney.

More from Designers

Inside Neale Whitaker’s stunning new modern country guesthouse

AFTER

Lush, resort-style backyard reno provides holiday at home

New online course about everything vegan interior design

Kitchen

Modern Hamptons style: How to bring it into the kitchen

Resort style makeover for dated 80s Gold Coast home

Kitchen

Home renovation features unique kitchen for family of foodies

A hotel suite named after you? Neale Whitaker can now claim this!

How to do a stylish coastal kitchen makeover for just $500!

How to choose your outdoor paving pattern: 5 options

Reader Interactions

Comments

  1. Avatarpressloftau says

    May 6, 2014 at 1:03 pm

    Great piece, love Aero Designs 🙂

Footer

Interiors Addict

Interiors Addict

  • About
  • Contact
  • Work with Jen
  • Press
  • Jobs
  • Privacy Policy
  • Disclosure Policy

Browse

  • RENO ADDICT
  • Jen’s Reno
  • House Tours
  • Real Renos
  • Interviews
  • Styling
  • Designers
  • Bedrooms
  • Covet My Coffee Table
  • Expert Tips
  • The Block
  • Art
  • Furniture
  • Recipes

Follow Us

  • Facebook
  • Instagram
  • Pinterest
  • RENO ADDICT

Copyright © 2011–2023 Addicted Media Pty Ltd
Website care by ClickWP · Log in

Share this ArticleLike this article? Email it to a friend!

Email sent!