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Real estate agents share behind the scenes goss about Block auctions

By Olivia Shead โ€ข Leave a Comment

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Even for the most experienced real estate agent, selling a Block property is no walk in the park. First, you’re dealing with thousands of potential buyers traipsing through the property, rather than the usual tens or hundreds. Secondly, thereโ€™s the fact you have to market the home while the showโ€™s still airing (sounds like a marketing nightmare to me!). And lastly, thereโ€™s the almighty challenge of having to sell a townhouse with the whole country watching! No pressure!

hockingstuart
Mark (left) and David

So we spoke to Josh and Charlotteโ€™s real estateย agents — listing agent Mark Konishi of hockingstuart South Yarra and auctioneer David Wood of hockingstuart Albert Park — to find out what goes on behind the scenes and how theyโ€™re going to avoid an auction disasterย like last year’s.

Josh and Charlotte
Josh and Charlotte

โ€œWe werenโ€™t involved with the Glasshouse series but feel that many buyers were perhaps thinking the apartments could have sold for more and as a result werenโ€™t present on the day,โ€ explains David. โ€œItโ€™s important that we do all we can to ensure all potential buyers are attending the auction of the apartment.โ€

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Alongside high buyer demand, both David and Mark think the propertyโ€™s location, style and high quality fixtures, will see Josh and Charlotte come out on top this auction day. โ€œFrom our experience in the South Yarra market, we know that thereโ€™s a strong appetite for townhouses in prestige locations,โ€ says Mark. โ€œDarling Street, in particular, is within proximity to the shops, public transport, the Yarra, the Botanic Gardens and many schools, as well as being an armโ€™s reach to the CBD. The quality of Charlotte and Joshโ€™s apartment with its luxury fittings and furnishings will also put us in good stead to come out with a good result on the day.โ€

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As well as having many high-end fixtures, Josh and Charlotteโ€™s townhouse also includes many other stand out features. โ€œBeing at the front of the building, the townhouse boasts fantastic street appeal and enjoys plenty of natural light,โ€ explains Mark. โ€œThe electronic louvres on the facade allow the perfect amount of light streaming through. Plus, the spacious master bedroom has those exposed roof beams which buyers love, as well as a view of the courtyard. All in all, itโ€™s a perfect low maintenance townhouse in a cracking location.”

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With this Block listing being Davidโ€™s fourth (he won Fans vs Faves with Steve and Chantelle) and Markโ€™s second, they both agree that while there is a lot of fanfare, the whole selling process is quite similar to any other property. โ€œAdmittedly, itโ€™s not every day that we sell a block of four townhouses very similar in structure in the one day,โ€ says Mark. “We have thousands of buyers through the property, most of whom want to check out their favourite contestants’ townhouse and be a part of the movement. But with that said, 27 Darling Street follows a very similar marketing campaign to other properties on the market, from sourcing buyers and runningย an advertising campaign to an auction.โ€

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The Block goes to auction on 28 April, with the on air date yet to be released. Read up on everything Block here.

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April 16, 2015

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About Olivia Shead

When she's not writing for Interiors Addict, Olivia is now a TV and radio news producer. She's a journalism graduate of UTS Sydney.

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