The fashion studio of cult Melbourne fashion label Obus was transformed recently by the talented team at west elm. And what was formerly a basic white room is now a medley of terracotta and pink that much better reflects the brand known for its smart tailoring, vibrant colours and statement prints.
The naturally bright room was repainted with Haymes Paint and a gorgeous burnt orange shade now adorns the fireplace. The centrepiece of the room, the meeting table remains but it’s been refreshed with a variety of different seating options including leather dining chairs and stools custom upholstered in Obus El Castillo print fabric. A terracotta rug helps to define the space and a statement pendant light adds a fabulous touch of drama.
“Our west elm design crew created a space that’s as vibrant and bold as the print and pattern play that Obus creates. The brief was to create a space that’s hardworking – yet inspiring, and to incorporate existing pieces into the design,” says Angus Whyte, west elm’s vice president of country merchandising.
And while a mirror is essential for a fashion brand, the west elm metal framed arched floor mirror looks amazing in the studio, complemented by a west elm Bishop pedestal planter in midnight blue and some much-needed indoor plants.
A multi-tasking piece, the west elm Fulton bar cart takes on different roles depending on what is happening in the studio. It acts as a moveable fitting station when the in-house model is in the studio on a Monday but once Friday rolls around it’s the perfect post-work cocktail station. “I love the idea of pieces serving double-duty, so we stayed focused on making smart, simple additions that complement what was already in play,” says west elm visual lead Rhys Duggan.
To celebrate the collaboration, one lucky person has the chance to win their own $850 custom Obus x west elm armchair, together with a $500 west elm gift card and $500 Obus gift card. Enter here.
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