Japanese retail giant MUJI will open its first flagship store in Sydney this May.
Offering a wide range of household and consumer goods, including men’s, women’s and children’s apparel and accessories, furniture, homewares, skincare products, stationery, bedding and travel goods.
Located on Level 1 of boutique lifestyle and cultural destination, The Galeries, at 500 George Street, the store will be MUJI’s third in Australia, with the first opening in November 2013 at Melbourne’s Chadstone Shopping Centre followed by Emporium Melbourne in April 2014.
MUJI has a very interesting history, having opened in 1980 with a limited range of 40 products. These products were the antithesis to the trend at that time, when Japanese consumers arguably placed too much emphasis on brand‐name products, paying a premium for the brand name rather than the value of the product itself. MUJI is derived from its Japanese name, ‘Mujirushi Ryohin’, which means ‘no brand quality goods,’ and the products are characterised by their simple aesthetic and eco‐friendly minimal packaging.
Opening on 14 May, the Sydney store will bring the total number of MUJI stores worldwide to 703! Opening day will see a number of special offers across the store with limited edition gifts with purchase.
Lisa Wolfe says
Nice picture of Chadstone store.