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Home staging: is it really worth it?

May 30, 2017 5 Comments

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By Naomi Findlay

Youโ€™ve no doubt heard the phrase โ€˜home stagingโ€™ being thrown around the real estate industry recently. For those unfamiliar with the concept, itโ€™s essentially styling (or staging) a home for sale. No doubt youโ€™ve got a couple of questions. Is it worth it? Does it get results? And why exactly should you spend more money on a property you are trying to sell?

Money well spent

A staged property will present in a way that makes it more visually appealing which often will result in more people coming to the open houses, a higher selling price and a shorter sale period.

Data collected and analysed by the International Institute of Home Staging showed that in 2016, a staged property yields an average increase in sale price of between 10% and 15%. This means that a property that was originally valued at $500,000 has the potential of selling for $575,000 after it has been staged by a professional home stager.


Hire a professional

A home stager isnโ€™t just anyone. So many people see the work home stagers do and think โ€˜I could do that,โ€™ and they arenโ€™t wrong. While they could create beautiful spaces repeatedly, they donโ€™t always have the knowledge, skill or time it takes to become an expert home stager and get professional-level results. Many people assume home stagers are house fluffers or interior designers but a true professional must have extensive knowledge of the real estate market on national, state and local levels. They must know what price properties sell at in specific areas and why they sell at the price they do. Also, they must know about current design trends and the enduring, evergreen ones that show off the best aspects of a property for every possible target market. Professional home stagers should also know how to minimise a propertyโ€™s low lights.

Is it worth the investment?

A quality home staging project can be an investment. Like many areas in life, if you want an amazing experience with amazing results you are going to have to make an investment. However, as of 2016, the average investment on home staging was between 0.4%-0.75% of the estimated property value. So, you are investing less than 1% of the minimum price your property will sell at to have it sell for more money! Itโ€™s a no-brainer really. *

In 2016, on average, for every $1 spent on home staging, the property owner received a return of $20. That means that if you spend $4,000 on a home staging project you could receive a return of $80,000. That is $80,000 that you didnโ€™t have before and can put towards another property investment or into some amazing new furnishings in your new property. *

The market reality

Home staging has changed the real estate market and has changed the standard a property must be presented at to get a high return on your investment. Investing in a professional home stager takes away the stress of having to present your property for sale yourself and gives yourself the highest chance of selling for the highest possible price in the shortest timeframe.

* Data from Silk Homeย  and International Institute of Home Staging

—Naomi Findlay is Australia’s rapid renovation expert, founder of Silk Home and the International Institute of Home Staging.

Photos of staging by Naomi and the Silk Home team.

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The renovation of this 80s beach shack @camillo_ho The renovation of this 80s beach shack @camillo_house is a work of art and while almost every surface was updated, the decision to keep the original slate floor was genius if you ask us. 

Owner @clarehillier__ says: "With its purple, pink, red and brown tones, the slate was the starting point for our interior palette."

Come and check out the before and afters via link in bio now and read the reno story. It's a real beauty.

And you can book it for your next holiday too!

Blair Smith Architecture @kateshanasy

#slatefloor #slatefloors #80shouse #80sbeauty #camillohouse #interiorsblog #interiorsblogger #interiorsaddict #theinteriorsaddict #jenbishop #realreno #holidayhousesofinstagram #morningtonpeninsulahomes #morningtonpeninsula #morningtonpeninsulasmallbusiness #blairgowrie #blairgowriebeach #airbnbstyle
Me and my boys ๐Ÿ’— Me and my boys ๐Ÿ’—
Just a couple of dorks who've been friends for thr Just a couple of dorks who've been friends for three decades going out for a child-free dinner ๐Ÿ’“๐Ÿ˜
Excuse me while I die of a cute attack ๐Ÿฅฐ @damia Excuse me while I die of a cute attack ๐Ÿฅฐ @damianfrancis 

This doesn't happen often these days!
Hello friends! Just thought I'd say hi. Two weeks Hello friends! Just thought I'd say hi. Two weeks since leaving hospital and I'm doing much better than I expected to be at this early stage. A long recovery road ahead but making progress in how much I can move my arm and although I drag myself through some days non-stop yawning, others I can go for a little walk or out for lunch before collapsing on the couch! I can now tie my own hair back and put on a real bra which is very exciting ๐Ÿคฃ Having my bestie here to help us with the boys, drive me places and just be brilliant positive company is the best thing I could have asked for not to mention the many Dinner Ladies vouchers from friends! Thanks for all your kind messages, cards, flowers, gifts and offers of help โค๏ธ
I definitely feel like a statistic now but hoping I definitely feel like a statistic now but hoping to raise some awareness off the back of my misfortune (and also very lucky escape).

@newsouthwaleshealth have just put out this warning about a rise in serious bacterial infections. iGAS (invasive group A streptococcus) is what caused my necrotising fasciitis and sepsis.

Apparently there's similar happening in VIC too.

It's extremely rare but very serious nonetheless so please have a read and be aware of symptoms. I've linked to the article from a button via my link in bio.

#interiorsaddict #jenbishop #necrotisingfasciitis #groupastrep #groupastreptococcus #sepsis
While new technologies continue to shape the inter While new technologies continue to shape the interior design scene, one that has been getting a fair bit of traction of late isย marble-look porcelain. A cheaper alternative to natural stone, the latest printed porcelain tile technology makes it difficult to distinguish from the real thing.

Founded by husband and wife duo Anton and Rita Bourtsev, Sydneyโ€™s @kaolintiles has a unique offering in this space with over 100 different marble-look tile designs in small and large formats.

More via link in bio now.

#porcelain #porcelaintile #porcelaintiles #largeformattiles #largeformattile #marblelooktiles #bathroomtrends2023 #interiorsaddict #theinteriorsaddict #heartyourhome #realrenovations #goldsink #brasssink #jenbishop #kaolin #kaolintiles #interiorsblog #interiorsblogger
Promise this is the last wretched hospital photo I Promise this is the last wretched hospital photo I'll post and I hope to be home and with my lippie back on by Monday. You know it's serious when I'm lipstick free, right?!

This was about a week ago in intensive care. And although my arm is still bloody sore I'm now on a normal ward and no longer attached to any drips, drains or a catheter. I've come a long way.

This has been the most physical and mental challenge of my life but I'm through the worst. I kept my arm. The doctors saved my life.

I cannot say it enough times. If you're worried about your health, don't hang around. Things can change so quickly. 

A huge thanks to my amazing husband @damianfrancis We've had the hardest year yet and our marriage has never been stronger, even if my rings did get cut off my finger in hospital ๐Ÿ˜œ

As great of a job as he is doing at home with the kids, I cannot wait to get home now. Countdown is on to a new year and a fresh start.

And I can't say enough just how overwhelmingly grateful I am to all the medical professionals involved in my care, from the @healthdirectaus nurse who sent me to Emergency to the exceptional surgeons, doctors, nurses and support staff.

Happy New Year, everyone. Remember you never know what's around the corner and this is not a dress rehearsal!

And huge thank you for all your kindness here. Has been amazing while stuck in bed.

Xxx

For those who missed it, I was unlucky enough to get necrotising fasciitis. You'll have to Google it.
The unluckiest girl or the luckiest? Day 6 in int The unluckiest girl or the luckiest?

Day 6 in intensive care after suddenly coming down with a very serious necrotising fasciitis in my elbow on Sunday. Four operations later (with more to come) I'm out of the woods, alive and have my arm. But I won't be going home until after Christmas. Also picked up a bonus bit of pneumonia to keep things interesting.

I won't lie. This has been super super hard but I feel extremely lucky nonetheless. Have come across some exceptional surgeons, anaesthetists, doctors and nurses who have been incredibly kind at my most vulnerable as well as great at their jobs. I'm really grateful. Huge thank you to my amazing husband who is holding down the fort with the help and cooking of our wonderful friends. And to friends who check in, send love, flowers, snacks and sushi, I will never forget it.

Of course I will be sad tomorrow but my boys can visit and we will have another Christmas next month.

I'll leave you with this. Never ever ignore those health niggles. @healthdirectaus is always a great starting point.

Wishing you all a merry Christmas and will enjoy everyone else's celebrations on here with only a hint of bitterness ๐Ÿ˜‰

PS. Does this win the most unflattering photo of me ever published? I think so! No lippy for a WEEK.
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Comments

  1. AvatarAkshay says

    June 1, 2017 at 9:11 pm

    It depends on how much is our budget. If you have good amount of money then it is totally worth to stag home as home is heaven to us.

    Reply
  2. AvatarShah says

    June 3, 2017 at 8:24 am

    Hey there, the $1 to $20 return sounds a bit too good to be true. Are you able to provide a link to the research data here in the comments? I just want to check it out for myself.

    Reply
    • Avatarnaomi says

      June 5, 2017 at 11:17 am

      Hi Shah,
      These stats are those that I collate and analyse from my own business and work of home stagers around the country via IIHS. They are not published other than on the forum you see here and my own blogs.

      Hope this helps.

      Reply
  3. AvatarNick says

    June 13, 2017 at 9:12 pm

    Hi, you state a staged house attracts a 10-15% premium to the asking price – impressive. Do you have the stat for non-staged homes? How much do they ‘on average’ sell for over the asking price?
    Cheers

    Reply
  4. AvatarRichard Davis says

    April 3, 2019 at 2:24 am

    You can still stage your house even if you have a small budget. However, if you have enough budget to hire a professional home stager then I think it is good to help you not only sell your house fast but also helps to boost the final price. Great blog by the way and thanks for sharing.

    Reply

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