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First look inside West Elm Melbourne: opening today!

September 19, 2013

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West Elm Melbourne officially opens on Chapel Street this morning and last night they threw a celebration party. I couldn’t make it but I sent along Kathryn Bamford, who took a few snaps for us.ย 

The whoโ€™s who of the design zoo were out in numbers last night at the West Elm South Yarra opening party. Melbourne certainly pulled out its finest weather (not) and decided a last minute downpour of rain would add to the excitement of the new store on Chapel Street.

west elm exterior

west elm product

When you first walk in, there is the most stunning green wall by GSky Plant Systems. Stylist Mr Jason Grant said the store looked great and was definitely bigger than the Bondi one.

west elm green wall

Who better than the lovely store manager Dimitri, to give me the low down on the new store and all things West Elm? Funnily enough, he used to manage one of my other favourite Melbourne stores, Meizai. He was excited to see the store buzzing with the 350+ people and explained that the turnaround for furniture items purchased is 5 days (which in my opinion is much better than the usual 6-8 weeks most stores quote you).

Store manager Dimitri
Store manager Dimitri

west elm mirror

He spoke about the West Elm Market Cafe, which is a new concept for us Australian West Elm lovers (the Sydney store doesnโ€™t have one and only two stores in Canada have it. YAY! WIN for Melbourne). Heย said โ€œThe Market Cafe has all the essential functional pieces that you would need in your home, we have you covered for your kitchen, dining and laundry.”

west elm market cafe

west elm nycWith gorgeous exposed brick walls as you walk up the stairs to the second floor, there is certainly a New York vibe in the store. West Elm has paid homage and stayed true to the brand and has definitely brought a bit of Brooklyn to Melbourne!ย 

west elm brooklyn

As in the Bondi store, they’re selling some gorgeous goods from local Etsy sellers. I especially loved these little bowls and egg cups. How cute are they?

west elm etsy

west elm etsy 2Upstairs, linen lovers were in heaven with walls lined with the stuff. I have to say Iโ€™ve always been a massive fan of West Elm’s rugs, they are such a great buy for how great they look, and especially at the prices they are, and even better at the moment they are having a sale on them! All the usual bells and whistles like candles, photo frames and vases were on offer and getting snapped up quickly by guests, who were allowed to purchase on the night.

west elm linen

west elm red bed

West Elm certainly didnโ€™t disappoint and delivered a great night! I love that they have brought their affordable and acccessible products to Melbourne.

What do you think of the new store? Will you be heading to Chapel Street this weekend?

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Those finishing touches make ALL the difference! Those finishing touches make ALL the difference! 

@kethy.australia, whose cabinet hardware I've used in my own kitchen, laundry and on my recent sideboard glow up, are passionate about bringing you the latest design and finishes from around the world!ย 

Their stunning timber knobs and handles from Denmark add texture, warmth and an organic feel to yourย projectsย that can only be achieved by using natural materials.

Whether you're embarking on a new build, renovating an existing kitchen, bathroom or laundry or updating a piece of furniture, Kethy have something for you in their huge range.

See it all online and find your local re-seller at their website via link in @kethy.australia bio.

#timberhandles #timberknobs #cabinethardware #cabinethandles #finishingtouches #drawerpulls #kitchenhandles #kitchenpulls #kitchenknobs #kitchendrawer #kitchendrawers #interiorsaddict #jenbishop #heartyourhome #theinteriorsaddict #homerenovations #interiordesignaustralia #interiordesigninspo #transformyourhome #housemakeover #designinspiration #trusttheprocess #designwork #beautifulhomes #dreamhouse #homestylingsydney #beforeandafterrenovation #creatingbeautifulspaces #kitchentrends2022 #kitchenglowup
Before & after: Renovating a kitchen while keeping Before & after: Renovating a kitchen while keeping ALL the character!

What a great example this is by @huntingforgeorge 

See all the details, and the laundry, on the blog now, via link in bio.
The patient has very much bounced back! Letterbox The patient has very much bounced back!

Letterbox kinder egg deliveries from a friend, dressing changes without a flinch and refusing to nap despite all the bribes (check the face on him in pic 3!).

Thanks for all your care and messages/comments for this tired and shaken up mama! Now very relieved and grateful ๐Ÿ™
Before & after It's not just the award winning de Before & after

It's not just the award winning designer houses that get us excited here. It's also the beloved family homes which are renovated and extended to make them fit for purpose so people can continue to live where they love ๐Ÿค—

@inspiredspacesaus helped her clients with teenage kids transform this house in Sydney's Hills District inside and out, making it their forever home. 

Due to the nature of the block they could only extend sideways and then gave it street appeal with render, new windows and doors.

See inside on the blog now, via link in bio. It was completely overhauled!
Charlie doesn't recommend running head first into Charlie doesn't recommend running head first into tiled steps ๐Ÿค•

Oh what a night. Thankfully Hornsby Hospital were as amazing as always and we avoided stitches. All taped and glued  back together and now to keep him calm for the next few days (๐Ÿคช) and watch for signs of concussion. 

Bravest little patient ever. Yes I've had a ๐Ÿท

Funny how we go into super organised mama mode in times like these. Grabbed dinosaurs, textas and scrapbook on the way out in case we had a long wait!

UPDATE: thanks for all the love! Charlie is so well this morning after a big sleep!
Australian made bathroomware is seriously impressi Australian made bathroomware is seriously impressive!

The new @studio.xox ONLY sells Australian brands. Like @nood_co coloured basins, lead-free eco brass from @faucetstrommen and @lindseywherrett's  ceramic basins made by hand in Tassie.

And as for their Sydney showroom (they also sell online): WOW.

See and read more on the blog now via link in bio.

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I'm THRILLED to be an ambassador for the brand new I'm THRILLED to be an ambassador for the brand new @madeinaustshow in Sydney this August.

๐Ÿฆ˜๐ŸจForget every tacky association you ever had about touristy Australian made and prepare to see a showcase of the best of home, lifestyle, fashion and beauty made right here. If the pandemic has made you appreciate buying local even more, this is for you.

It's the first business to business trade event connecting retailers with Australian made products to champion our local makers๐Ÿ™

Apply to exhibit or find out more at their website, via their bio, now!

Are YOU buying more Australian made post covid?

#madeinaustralia #australianmade #aussiemade #aussiedesign
Do I recommend a timber vanity top? A big fat NOP Do I recommend a timber vanity top?

A big fat NOPE! ๐Ÿ’ง 

Which is why we have recently covered ours with a Caesarstone top (thanks to @justinplace_sydney for the advice and supply) and the sweet RELIEF of not having to worry about this high traffic area anymore, I'm telling you!๐Ÿค—

Doesn't matter what they tell you or how many times it's sealed, I'm not sure it's a great idea in a room which is so, well, wet!

I love having the warmth of timber in the bathroom and it's a beautiful piece, but timber on the top? Never again.

Ours probably lasted a year (if that) before it started to go downhill (and we want a good decade out of a bathroom, right?!). 2.5 years on, everything else in this bathroom looks virtually brand new and the water marked vanity top was really letting the side down and making me sad!

But I'm so pleased with this solution, I have to say! Took the plumber less than an hour to remove the sink, install the top and connect the sink back up. We didn't need to move the tap and it isn't too close to the basin.

The kids are allowed to brush their teeth and wash their hands (liquid soap ๐Ÿฅด) in here again and I can leave my hair straightener on there with gay abandon ๐Ÿ˜†

The reflective surface (which I can clean with whatever I like!๐Ÿ’ช๐Ÿป) brightens the room up too!

Next week I'll tell you what I really think of my brass tile trim too ๐Ÿ˜‰

#interiorsaddictbathroomreno2 #interiorsaddictfamilyhomereno #timbervanity
Is there a more decadent and delicious soup than F Is there a more decadent and delicious soup than French onion?

I think not!

Grab the recipe on the blog this morning via link in bio.
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Reader Interactions

Comments

  1. AvatarYvette wilson says

    September 19, 2013 at 6:40 am

    hi Jen
    I went last night to the opening. It was such an amazing store and I will definitely be going back to make some purchases.
    Yvette
    x

    • AvatarJen Bishop says

      September 19, 2013 at 7:36 am

      It looked like it was packed! Glad you enjoyed. Can’t wait to check it out next time I’m in Melbourne!

  2. AvatarSam Stone @ A Life on Venus says

    September 19, 2013 at 12:46 pm

    OMG, LOVE, LOVE, LOVE! I wish I was in Melbourne to go and check out this store.

  3. Avatarzoe nanos says

    September 19, 2013 at 8:14 pm

    Sounds really good and pics are inspiring, I love the 5 day turnaround. I will definitely check it out next time I get to chapel st.

  4. AvatarVicki says

    September 20, 2013 at 7:39 am

    Hi Jen,
    Thank you for the lovely article, we’re so happy to hear that you liked our Green Wall ๐Ÿ™‚ It’s also our first installation in Australia, so it’s quite exciting ( http://gsky.com/projects/west-elm-melbourne-green-wall/ ).

    The grand opening looked like a blast, we wish we could have been there, but at least we were when it was under construction. Anyway, can’t wait to hear your thoughts when you see it in person!

    • AvatarJen Bishop says

      September 20, 2013 at 8:43 am

      Looks amazing Vicki! I can’t wait to check it out myself!

  5. AvatarSarah says

    September 20, 2013 at 8:52 am

    Thank you for featuring the Etsy items on your blog!

    We are thrilled to be collaborating with West Elm, we loved seeing our plates, egg cups and herb markers on display on the night.

    Visit our Etsy store for a larger selection of goodies: http://www.etsy.com/shop/perchdecor

  6. Avatarlesley says

    September 20, 2013 at 9:15 am

    Love West Elm is NYC – absolutely going to love it here!!!!

  7. AvatarNathan says

    September 20, 2013 at 1:56 pm

    The store looks great. I wish I lived in Melbourne so I could come take a look!
    Does anyone by any chance know the artist of the artwork that’s in the photo behind Dimitri?

  8. AvatarKiri says

    September 25, 2013 at 12:20 pm

    Love the store! I had been waiting for months for it to open in Melbourne since I found out that they were coming to Oz. My visit to the store on the 1st day of its opening ended in disappointment though, as I was geared to purchase a few items I had been drooling over on their website. Given the small space of the shop a limited range was expected but I guess I just wasn’t ready for not having the opportunity to see a single thing I had been wanting to buy. Unfortunately, I’m one of those people who needs to see and feel things before buying and now if I really wanted those things ( delivered from Sydney or US) I’d be taking a risk and I’m sure custom made furniture can’t be returned ๐Ÿ™ and I hope Melbourne store will change their stock and include some of my favourite things. For a sofa, I might just have to look for other options now given the amount of time an order takes and I was hoping to get it for Christmas. I also noticed there were very limited lighting items. I’ll be going back to the shop for other things that are just divine – especially the bedding!

  9. AvatarCorinna- Hunter & Ivy says

    September 26, 2013 at 8:13 am

    Hi Jen, I was at the store opening night also- what a shame you weren’t there, would have loved to say hello!
    It was a great night out- the guests were certainly spoilt and the store itself, well, it was just gorgeous. So many things to choose from at a great price point. In fact, I took a client as my +1 and she ended up purchasing 2 sofas and an armchair (we had been circling those in the catalogue before the opening, but always good to see in the flesh). Here’s hoping PB and WS follow soon ๐Ÿ™‚ Cx

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