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BoConcept brings us affordable Danish design with first Australian store

By Jen Bishop •

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BoConcept is an exciting new furniture and homewares destination for Sydney, with its first Australian store opening in Crows Nest today. I was lucky enough to be shown around this morning and I was really impressed. Already available in 59 countries around the world and having been in New Zealand for a decade, it’s about time, right?

Everything’s been beautifully styled, making it very easy to imagine the pieces in your own home. And it’s no surprise the store is looking so slick, with BoConcept’s finest from the States, Hong Kong and elsewhere having been flown in to share their expertise and get everything just so.

BoConcept launched in Denmark in 1952 and is still showcasing the best of Danish design at affordable prices, in more than 250 stores across the world, today. It seems fitting it should land in Sydney in its 60th anniversay year. The franchise has been brought here by the owners of Beyond Furniture. Eliza Williams, of BoConcept, told me: “It’s very exciting to finally be in Australia. A lot of people here are already familiar with the brand and have been calling and asking when we’re opening. It’s really the first time Australians have had access to quality Danish design which they can afford.” There’s a real range of price points. Dining chairs, for example, start at about $200 and go all the way up to $1,500. Many lounges are under $3,000. There’s definitely a lot that falls into the affordable bracket.

Another point of difference is the level of customisation available. On lounges you can change the material, colour and comfort level for example, and still expect to receive the goods within 8-to-10 weeks. Helpfully, you can use the 3D Home Creator on their website to play around with different options. You can buy everything here, from furniture and soft furnishings to lighting, rugs and art.

I particularly like the company’s 10 beliefs:

1. A sofa should never be egocentric

2. Danish design is not only to be enjoyed by a few Danes

3. Luxury can be overpriced

4. Nobody likes to buy furniture from an arrogant snob

5. Don’t worry

6. It is sad when you feel uncomfortable in a beautiful chair

7. We don’t want to be young again. Ever.

Check out the wall unit below. Imagine all the books and vignettes you could fit in there? I don’t think I’d ever stop arranging and rearranging!

All sales staff are interior designers too and can help you plan your room. They can even come to your home to do this, at a cost, which will later be credited if you make a purchase, ultimately making it free of charge. Can’t say fairer than that.

There are plans to open a second store on the other side of the bridge within a year. I’d say it’s a good job too because I’m confident this brand is going to take off here.

Belle editor in chief Neale Whitaker will speak at BoConcept’s official launch next month.

 

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October 23, 2012

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Me and @fantasticfurniture go WAY back! When I fir Me and @fantasticfurniture go WAY back! When I first came to Australia in my 20s, it's where I headed to buy everything I needed for my first apartment at an incredible price! And I've loved watching the range get more and more impressive over the years as my knowledge of furniture has increased. I had no idea how extensive their Aussie Made sofa range was though. I'd love you to check out the options via link in bio as I think you'll be impressed! I think we have a renewed appreciation for Aussie Made and supporting local manufacturing and jobs and this is a great success story. We love a bit of high low decorating, and turns out Fantastic Furniture is a great place to find your family lounge, a special accent chair, an extra ottoman for occasional seating and so much more. 

#fantasticfurniture #aussiemade #australianfurniture #FindyourFantastic #FantasticFamily #affordablehomewares #affordablefurniture #custommadesofa #custommadelounges #australianhomes #interiorsblog #interiorsaccount #interiorsaddict #theinteriorsdaddict #jenbishop #heartyourhome
Please don't show my boys this room or they'll wan Please don't show my boys this room or they'll want one like it!

How gorgeous is this Brisbane kids' bedroom?! 

@brittwhitestudio worked closely with the boys (aged 7 and 9) to understand their needs with a bespoke bunk bed solution crafted by BRC Cabinets, featuring ample storage as well as an under-stair hidey-hole, a useful reading nook for books and a built-in charger for electronics. Local craftsmen Emmett’s Ropes designed and hand-tied the ropework on the top bunk and the supporting pillar beneath.

Head over to the blog via link in bio to see and read more!

#bunkroom #bunkbed #bunkbedsforkids #bunkbeds #bespokebunkbeds #custommadebunkbeds #sharedbedroom #sharedbedroomforkids #boysroominspo #boysroomdecor #junglebedroom #kidsroomstyle #kidsroomstyling #childrensrooms #theinteriorsaddict #interiorsblog #interiorsaccount #interiorsaddict #jenbishop #heartyourhome #brittwhitestudio #highriseliving #apartmentlifestyle #penthouses #apartmentlivingwithkids #newsteadbrisbane 

Pix by @joebrosnan.photo
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We're a bit obsessed with Cara Standen's balcony m We're a bit obsessed with Cara Standen's balcony makeover using @kmartaus stone tiles!

Nineties townhouse in Lennox Head or villa in Greece? You decide! All up it cost $2000 including all materials and she did the work herself.

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Love your work @twin_palms_lennox

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Wallpaper in every single room! What do you recko Wallpaper in every single room!

What do you reckon? You'd think it would be overkill but it isn't because so many of the designs are subtle yet still impactful.

Head over to the blog to see how @grafico_walls transformed this blank canvas Melbourne townhouse with their products, which you've probably seen on The Block over the years. And read how Damian Corney has grown this Melbourne business with wife Adele and a growing team. There's also a look inside the very cool Motley Hotel which has used a whopping 4km of their wallpaper throughout!

You can also watch a video tour with Bec Douros as the house featured on Open Homes Australia over the weekend.

Via link in bio now.

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Feeling relaxed 🥰
Did you see this cracking little transformation on Did you see this cracking little transformation on @sellinghousesaus last night?

We have all the finer details on the blog today via link in bio. Particularly love the kitchen refresh using the existing blue cupboards which really weren't doing anything for me before 😂

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How's this for a compact back yard TRANSFORMATION? How's this for a compact back yard TRANSFORMATION?!

Our friends at @mintdesignau have done it again!

Homeowner Briony Marsh says: It’s totally changed our home lifestyle now we can sit outside on the lounge in the sun or shade, be in the pool, spa, sauna or cooking pizzas and hanging out with friends. It sounds cliched but it really feels like we are on holiday at home!”

Head over to the blog to see the finer details, including a sauna and a seriously good looking copper pizza oven. There's a lot packed into this space!

#backyards #smallpools #smallpool #homesauna #pizzaovens #outdoorpizzaoven #landscapedesigner #mintdesign #holidayathome #resortstylehomes #landscapeartist #backyard #exteriorinspiration #exteriormakeover #exteriordesigns #pergoladesign #interiorsaddict #theinteriorsaddict #jenbishop #heartyourhome
Swipe for before & afters of today's real reno. L Swipe for before & afters of today's real reno.

Located inside a 1912 sandstone villa in Adelaide’s Kensington, this bathroom makeover combines classic and contemporary elements that complement the home’s original, period features. 

Designed by the home’s owner @designby_Tahirih, who is a property stylist too, the renovation came sooner than expected after water ingress made the makeover of their only bathroom an urgent necessity!

The whole project cost an impressive $20k, project managed herself.

Read all about it via link in bio now.

#realrenovations #realhomes #realreno #heartyourhome #renoaddict #freestandingbath #classicbathroom #classiccontemporary #classiccontemporaryinteriors #theinteriorsaddict  #interiorsaddict #jenbishop #homestaging #laundrymakeover #bathroomrenovations #bathroomremodels
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About Jen Bishop

Jen Bishop is our owner and publisher and an experienced journalist and editor. Interiors Addict has been her full-time job for more than 10 years. She is mum to two young boys and lives in Sydney.

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Reader Interactions

Comments

  1. AvatarBarb Fisher says

    October 23, 2012 at 4:15 pm

    Ooooh fabulous! Finally in Australia! And how much am I loving that wall unit for around the $1000 mark?! Amazing.

    • Avatarinteriorsaddict says

      October 23, 2012 at 5:29 pm

      Unfortunately I was misinformed on the price of that one and it’s not the price for the entire thing but do check out the website for options. It’s customisable 🙂 http://www.boconcept.com.au

  2. Avatarfiona parry-jones says

    October 23, 2012 at 4:23 pm

    love that little office design. Great post Jen!

  3. AvatarGeorgia says

    October 24, 2012 at 9:55 am

    How fabulous! What a great post. Thanks Jen. And yes, just love their beliefs…all so true!!!

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