It seems a no-brainer to me. Loni Parker, the Queensland-based founder of online magazine Adore Home, is launching an online store to complement it. And she’s quit her job as a graphic designer to concentrate on her real passion full-time. That’s something I always admire and I love Adore so I wish her the best of luck.
“There’ll be a selection of decor items from all over the globe. There’s frames and cushions from US based artist Dana Gibson, prints from Portugese interior designer Ana Cordeiro, cushions from Scottish label Bluebellgray and jewellery from US label Loren Hope, just to name a few. I’m really excited and I hope people like my selections.
“I felt it was the right time to branch out and add an online store to the Adore Home website and life is too short to not do something you love.”
The online store will launch with the next issue of Adore Home magazine on 1 June. I’ve got a feature in there about a beautiful, colourful beachside home and I can’t wait for you to read it!
Elissa Walsh says
Go Loni !
I love Adore and always tell people about your magazine. I’m sure your line of homewares will be just as exciting and successful.
Yes, life is too short not to follow your dreams and passions, so well done to giving up Graphic Design…I’m just glad that I was able to use your fabulous skills before you decided to go onto bigger and better things. I just love my business logo and get so many comments on it
Elissa- Sable Interior Decoration and Design
emma barrett says
I am so excited about this online store – oh to give in my day job (also as a graphic designer) and start a store! I will have to live through Loni’s dream a little longer 🙂