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      Australiaโ€™s largest interior design, styling and renovation blog for the everyday Aussie. By former journalist and magazine editor Jen Bishop, the original interiors addict!
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There’s no seven-year itch for hardtofind’s Erica Stewart

June 21, 2016 Leave a Comment

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When Erica Stewart launched online marketplace hardtofind in 2008, she had an inkling that it could turn into a very special and successful business. Seven years on, the revolutionary retail concept has become a multi-million dollar earner for the working mum who is now calling all the shots after her and former business partner Trudi Jenkins went their separate ways.

Erica Stewart

โ€œI took a pretty big leap of faith in those early days,โ€ says Erica, who used her maternity leave in 2010 to make the business her priority. It was during this time she realised the true potential of the idea and decided not to return to her job as a national sales manager at News Life Media. โ€œIt helped that I really believed in what I was doing. I had traction early on, so I just kept going.โ€

hardtofind specialises in sourcing gifts and lifestyle finds from small creative businesses across Australia and the world. Bringing them together on one tightly curated site, they make it easy for customers to find fresh and unique products with a story and a soul โ€“ plus connect with the makers directly for a much more personal and charming shopping experience. Itโ€™s this mix of ingenuity and genuine connection that Erica believes helps themย stand out.

Screen Shot 2016-06-20 at 8.05.59 pm

Juggling it all with being a mum of three is no walk in the park, but having her husband Josh working in the business works well for their family. “Like most working mums, the ability to multitask is ingrained in my psyche! School mornings are always fraught with activity, but Josh and I somehow manage to get three kids ready for school and out the door on time,” Erica says. “Luckily my eldest kids (11 and 13) can get ready for school, make their beds and make their lunch etc. without help, so I only really need to worry about my youngest (six). Josh has the flexibility to be at home for the kids in the afternoon, so he’s in charge of after-school activities, homework and dinner. It’s a mad house, but we do manage to keep our sense of humour and everyone (even my sixย year old) has chores to do!”

The flexibility that Josh has with his work hours makes all the difference. “We decided it was best for the kids to have a parent at home after school and during the holidays, so Josh works in the office until school pick-up. Knowing the kids are looked after means I can get on with what I do and not have to carry around so much mum guilt, plus I think Josh quite likes all the attention from the other mums so it’s win/win!”

Meanwhile, hardtofind has gone from strength to strength and isย showing no signs of slowing down. More than half of customers make repeat purchases and average order values are increasing. “Weโ€™re still seeing a lot of new traffic to the site, so I donโ€™t think we have hit our plateau yet,โ€ said Erica. โ€œThis is why curation is absolutely key to what we do. Online shopping is such a cluttered space, so we try to simplify it for customers so they donโ€™t have to search far and wide to find amazing products.โ€

Screen Shot 2016-06-20 at 8.08.01 pm

As for no longer working as a double act with former business partner Trudi, Erica is enjoying the challenge. “I worked full time on the business on my own for a couple of years before Trudi (my co-founder) took the same leap of faith, so I’d already been making most of the day-to-day decisions by myself when she joined me.

“I have a great team who are incredibly passionate about the business and the brand, so I feel 100% supported now that I’m running the business solo. I also have an advisory board who I meet with every couple of months to help with the bigger, more strategic decisions. Now that I’m in charge of steering the ship so to speak, I find I’m able to set a faster, more efficient pace. We’ve kicked some seriously big goals in the last 12 months. My partnership with Trudi taught me a lot though, and I’m sure I’m running a better business because if it. ”

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I'm THRILLED to be an ambassador for the brand new I'm THRILLED to be an ambassador for the brand new @madeinaustshow in Sydney this August.

๐Ÿฆ˜๐ŸจForget every tacky association you ever had about touristy Australian made and prepare to see a showcase of the best of home, lifestyle, fashion and beauty made right here. If the pandemic has made you appreciate buying local even more, this is for you.

It's the first business to business trade event connecting retailers with Australian made products to champion our local makers๐Ÿ™

Apply to exhibit or find out more at their website, via their bio, now!

Are YOU buying more Australian made post covid?

#madeinaustralia #australianmade #aussiemade #aussiedesign
Do I recommend a timber vanity top? A big fat NOP Do I recommend a timber vanity top?

A big fat NOPE! ๐Ÿ’ง 

Which is why we have recently covered ours with a Caesarstone top (thanks to @justinplace_sydney for the advice and supply) and the sweet RELIEF of not having to worry about this high traffic area anymore, I'm telling you!๐Ÿค—

Doesn't matter what they tell you or how many times it's sealed, I'm not sure it's a great idea in a room which is so, well, wet!

I love having the warmth of timber in the bathroom and it's a beautiful piece, but timber on the top? Never again.

Ours probably lasted a year (if that) before it started to go downhill (and we want a good decade out of a bathroom, right?!). 2.5 years on, everything else in this bathroom looks virtually brand new and the water marked vanity top was really letting the side down and making me sad!

But I'm so pleased with this solution, I have to say! Took the plumber less than an hour to remove the sink, install the top and connect the sink back up. We didn't need to move the tap and it isn't too close to the basin.

The kids are allowed to brush their teeth and wash their hands (liquid soap ๐Ÿฅด) in here again and I can leave my hair straightener on there with gay abandon ๐Ÿ˜†

The reflective surface (which I can clean with whatever I like!๐Ÿ’ช๐Ÿป) brightens the room up too!

Next week I'll tell you what I really think of my brass tile trim too ๐Ÿ˜‰

#interiorsaddictbathroomreno2 #interiorsaddictfamilyhomereno #timbervanity
Is there a more decadent and delicious soup than F Is there a more decadent and delicious soup than French onion?

I think not!

Grab the recipe on the blog this morning via link in bio.
Get to know me! I haven't done one of these in YE Get to know me!

I haven't done one of these in YEARS so there's possibly thousands of you who don't know my back story. Here's a few things you may not know about me!

โœ”๏ธ I'm English ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ and I moved here (just for one year) back in 2008๐Ÿ˜† 

โœ”๏ธ I can't end the day without a bath, even if I get home really late or on a really hot day. It's a mental health thing and my happy place. ๐Ÿ› 

โœ”๏ธ Before becoming a blogger and running my own small business, I was a journalist from the age of 18. My favourite news gathering times were as a newspaper crime reporter (bit different to interiors!) ๐Ÿ““ 

โœ”๏ธ I once worked at New Scotland Yard in London ๐Ÿš” 

โœ”๏ธI had an interview at Oxford (didn't get in!) but chose not to go to uni at all after being offered a job on the local paper #universityoflife ๐Ÿ˜

โœ”๏ธ My mum died when I was 3, I have an excellent dad and one sister (younger) in the UK โค๏ธ ๐Ÿ‡ฌ๐Ÿ‡ง 

โœ”๏ธ At school, my favourite subject was French ๐Ÿ‡ซ๐Ÿ‡ท and I was head girl ๐Ÿค“๐Ÿค“

โœ”๏ธ I'm addicted to โ˜•๏ธ , long hot baths and๐Ÿ’„ (been wearing it since I was about 14!)

โœ”๏ธ I'm not a phonecall person and will never ever pick up an unknown number. Ever. They can leave a message ๐Ÿ˜

โœ”๏ธ My favourite cuisine is Japanese ๐Ÿฃ ๐Ÿœ and Damian and I honeymooned in Tokyo and Venice 

โœ”๏ธ I have zero design qualifications. I just started blogging about my passion, which is trying to persuade everyone to #heartyourhome That was 11 years ago...

โœ”๏ธ My favourite tipple is a good GnT or๐Ÿท 

โœ”๏ธ Cheesy as it sounds, ๐Ÿ’โ€โ™€๏ธbeing a mum is my absolute biggest joy in life ๐Ÿง’๐Ÿ‘ฆ

โœ”๏ธ I will never give up my old school paper diary! Has to be A5 and week to view ๐Ÿ“– 

โœ”๏ธ My official surname isn't Bishop. I kept my maiden name for work after I got married but changed it for everything else. Often confuse myself!

โœ”๏ธ I didn't get my Ps until I was 37 and I'm still a terrible parker ๐Ÿ˜ฏ ๐Ÿ…ฟ๏ธ

Hope you feel like you know me a bit better ๐Ÿ˜˜

๐Ÿ“ธ @vanlowvanlow
Blue, green or lilac? ๐ŸŽจ @nood_co coloured con Blue, green or lilac? ๐ŸŽจ 

@nood_co coloured concrete basins is a great Aussie business success story. Although co founder Matt Di Costa first found fame as one half of Matt and Kim on The Block, he hasn't relied on this to build his brand.

โ€œWe are very honoured to have been a part ofย The Block, and all they have done for us. I am, however, a believer in letting the product take centre stage,โ€ he says.

Read our interview with Matt via link in bio now.

๐Ÿ™Share your favourite colour basin in the comments!

#colouredconcrete #noodco #colouredbasin #blockheads #the block #bathroomtrends2022

Pic 1 by @naibudesign_ and 2 by @twostyleinteriors
I'd love to see more colour in Aussie interiors! I'd love to see more colour in Aussie  interiors! ๐ŸŽจ 

At the end of the day though, it's a matter of personal taste. I love pops of colour but it's not for everyone. 

We couldn't resist featuring this Canadian house tour today. The amazing Kelly Green  hutch (swipe) was an upcycled $200 find ๐Ÿค—

Head over to the blog via link in bio to see the rest including one of the best playrooms we've seen in ages!

Project by @in.house.design
๐Ÿ“ธ @philcrozier
Create an unexpected city oasis with an emphasis o Create an unexpected city oasis with an emphasis on light and nature.

That was the brief for the conversion of a corner shop and a warehouse bakery into a luxury family home in Sydney's Newtown. And how about the library?!

Take the tour of this very special @annacarindesign project on the blog now, via link in bio.

Pic: @justinalexanderphoto
The things that excite me as a 40 year old ๐Ÿคญ N The things that excite me as a 40 year old ๐Ÿคญ

None of us enjoy laundry (OK, there are a few of you out there who do. Weird!) but we have to do it. And often. So if your laundry bin can be as good looking, functional and space saving as this, then why wouldn't you?!

I've lost track of how many baskets I've thrown out because they've gone soggy or mouldy. They look pretty, sure, but they're not fit for purpose and they're often messy and overflowing.

Here's what I love about his @brabantia_australia one:

โœ”๏ธ ventilation holes
โœ”๏ธ no need to remove the lid for small items plus it hides your dirty laundry from view
โœ”๏ธ easily removable and washable inner laundry bag that velcros back on 
โœ”๏ธ corrosion resistant so fine in bathroom or laundry 
โœ”๏ธ Brabantia make things as sustainably as possible
โœ”๏ธ compact, sleek, European design
โœ”๏ธ 10 year warranty
โœ”๏ธ tall and skinny so takes up less floor in my tiny laundry

The Rolls Royce of laundry bins? I think so ๐Ÿ‘Œ๐Ÿป

TOLD you this was going to be exciting!

Now I need to know, do you have your laundry basket in the bathroom, the laundry, every bedroom? We used to have one in each bedroom but moved to the laundry-only situation which I much prefer (one for colours and one for whites). My boys know to put their used clothes in the bin in the laundry each night and they're 7 and 3!  #raisingfuturehusbands

#gifted
"Living rooms are important spaces where our publi "Living rooms are important spaces where our public and private lives intersect."

So says stylist @nataliewalton in her gorgeous new book Style, the Art of Creating a Beautiful Home.

"They are where we gather to welcome guests and entertain. But they are also where we decompress and relax at the end of the day. Increasingly, they are open-plan spaces and need to work within a greater scheme. Bringing all the elements together cohesively requires care and consideration. And, if you want a space that lives up to its true potential, make it personal and create with conviction."

Read an extract, the chapter on elevating your living room, on the blog today via link in bio.

Published by @thamesandhudsonau Pix by @chriswarnes 

#livingroomdesigns #nataliewalton #coffeetablebooks #designbooks #interiorsbooks #livingroominteriors #elevateyourspace
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About Jen Bishop

Jen Bishop is our owner and publisher and an experienced journalist and editor. Interiors Addict has been her full-time job for more than 8 years. She is married to Damian and mum to Sebastian and Charlie.

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