Amazing opportunity to design your own Sydney harbourside bar and win $10,000. Enter now!
The Premise from Drambuie gives one winner a shot (pardon the too-obvious pun) of a lifetime to create their vision for the ultimate bar. With a capacity of 120, the top secret venue is poised and ready for transformation into one of Sydney’s hottest locations. From a design dream to absolute reality, the winner’s vision will come to life as the most talked about night out in the city.
You want to know how to enter, right? Inspired by Drambuie’s core values: risk, rebellion, passion and mystery, you’re invited to design your own, unique bar. Just film and upload a short, two-minute video, demonstrating your concept/idea to The Premise web page. The public will then vote online for their favourite bar while you social network the hell out of your entry!
The five highest-voted entries and five wildcards will become finalists. Those ten will then be asked to pitch their ideas to The Premise judging panel. The lucky winner will be flown to Sydney to brief the team, and then go full steam ahead to bring the winning concept to life. The bar will trade on nine separate nights in October.
The winner receives a $10,000 cash prize and will be given a bar manager, security, alcohol supplies, bar equipment, bar facilities and staff…in fact absolutely everything they will need to run the bar of their dreams.
The 2010 winners were industrial designer Rob Dumaresq and musician Hugh Gurney. They impressed the panel with their speakeasy-style concept (pictured), which was set behind the facade of a pet shop, called The Doghouse. “The Premise gave us the chance to explore our creativity in ways that neither of us had ever done before,” said Rob. “The entire experience was exciting and stimulating and at every step of the way we were developing fresh ideas, learning new skills and meeting new people.”
Photography: Maja Baska