Taubmans has uncovered that our nation is stuck deep in a home decorating rut. The vast majority of Australians (80%) would like to change their home’s appearance, and 57% don’t use certain rooms as much as they would like to as a result.
The study of 1,000 Australian homeowners found that a quarter (24%) of people try to hide rooms away behind closed doors when visitors arrive, and 31% claim that their spare room has become a useless dumping ground. It seems that our unsightly homes are dampening our mood, with more than two thirds (67%) confirming that having a room that needs redecorating has a negative impact on how they feel. The most common emotions dragging people down are frustration that they don’t use the room enough (40%) and embarrassment when guests see the offending space (23%).
To lift the nation out of this depressing rut, Taubmans and Shaynna Blaze are launching the Taubmans Endure Paint Challenge to encourage Australians to get off the couch and make the change they wish to see in their home. “Refreshing décor is a positive mood-lifter and gives people more pride in their home, as when it looks better, it inevitably feels better,” advises Shaynna, Taubmans’ creative director and brand ambassador.
“Redecorating can seem like a time-intensive and tedious task, but with just a lick of colourful paint you can quickly and easily give your home a much-needed facelift, without breaking the bank,” Shaynna adds.
The challenge aims to demystify home decoration and help Australians with the process of painting, from that initial spark of creativity to the final coat by providing everything they need – from inspiration and equipment, to fail safe colour palettes and expert tips.
Participation in the Taubmans Endure Paint Challenge involves a few simple steps:
- Register at www.taubmans.com.au to take part
- Buy a can of Taubmans Endure from Bunnings and keep your receipt
- Paint either an interior or exterior wall of your home, at least two square meters in size, using Taubmans Endure
- Upload a before and after photo of your painting project to complete your entry, by 26 April 2014.
As an added incentive to pick up the paint brush, there are over $150,000 in prizes to be won, including $500 Bunnings vouchers for the first 100 entries, major cash prizes of $12,500 each and a money-can’t-buy grand prize of a photoshoot and magazine spread, featuring the winning interior and exterior makeovers.
To find out more and for expert decorating tips and tricks, visit www.taubmans.com.au