First came Dalani, Temple & Webster and Home Culture (read more here) and lately it seems a new discount homewares site launches every week.
Global internet incubator Rocket Internet has launched Zanui to provide Australian shoppers with a complete online destination to furnish their home. With more than 8,000 products to choose from in the one place, its extensive range includes the best brands in furniture, homewares, appliances, electrical goods, outdoor, plus kids products.
Rocket Internet has successfully built some of the world’s largest eCommerce companies and is also behind Dalani. Zanui co-founder and managing director Dean Kelly says: “Australians no longer have to look overseas to find the best products and brands for their home at an affordable price. Customers want choice, they want great information about brands and products, they want convenience, and they want good prices and we give customers all of those things. Online retailing is definitely the way forward for this industry.”
Meanwhile Australian fashion and accessories giant BrandsExclusive has launched a homewares site called livingExclusive which it describes as “an online shopping club for inspirational designer furniture, homewares and lifestyle products”.