“The range is called Heartland because it was shot in, and inspired by, our favourite stomping grounds; St Kilda and the Bellarine Peninsula. It’s about finding the beauty in our everyday lives; whether it’s our unruly jungle gardens, our wild tribe of kiddies, the colours in our neighbourhoods, or just the Australian sensibility,” says Kip & Co’s Hayley Pannekoecke of the Aussie brand’s Autumn/Winter 2020 collection, which launches today.
As usual, there’s a kaleidoscope of colour, but there’s a few standout shades for the cooler months – luminous green, fuchsia pink, plum and marmalade in particular.
The large ottomans have returned and there’s lots of great new cushion styles including the floral inspired ‘Petal’ which we predict will be a total winner.
“We’re basically floral fanatics, so any way to bring more flowers into the range is welcome! As with all of the range, the Petal cushion came from one of our design sessions, spent around Hayley’s kitchen table in Barwon Heads, bouncing ideas back and forth until, voila!” says co-founder Kate Heppell.
Print lovers will be satisfied with everything from animal (zebra and snake) to reimagined florals (think paisleys, and a jungle scene) featuring in the range. “There’s a few signature prints that we are really excited about, particularly Colombo which is so lush and inviting we cannot wait to snag it for ourselves. I’m also loving some of the new vintage inspired fabrics, including corduroy and chenille – retro heaven,” says Hayley.
The baby and kids’ line-up is brimming with the usual fun also – there’s vintage ships, 70’s florals and 80’s sci-fi spaceships. “The pieces are inspired by all the things that make our hearts go boom; bedtime stories with our kids, jungle advnetures in the back yard, pinky swears, and the colour of life,” says Hayley.
And in great news, Kip & Co has implemented some new sustainability practices including reusable fabric packaging (ideal for travel bags, lunch bags and nappy bags) and the entire range is now shipping in biodegradable corn starch bags too.
“Our cotton off-cuts in India are upcycled by an amazing charity to make products for their local community in need. There’s lots more to come soon, and we really hope everyone gets behind us, and importantly, asks other brands to do the same.”