• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

The Interiors Addict

Heart Your Home

@interiorsaddict on Instagram   @interiorsaddict on Facebook   @interiorsaddict on Pinterest  
Subscribe
  • Job Board
  • About
  • Before & Afters
  • RENO ADDICT
  • Kitchens
  • Bathrooms
  • Kids Rooms
  • Bedrooms
  • Living Room
  • Shopping
  • Expert Tips
  • Recipes
  • Parenting
  • Travel
Interiors Addict
  • Job Board
  • About
    • Our Story

      Australiaโ€™s largest interior design, styling and renovation blog for the everyday Aussie. By former journalist and magazine editor Jen Bishop, the original interiors addict!
      READ MORE

      Weโ€™re big on Instagram!
      @interiorsaddict

      • About
      • Contact Interiors Addict
      • Work with Interiors Addict
      • Advertise / Find a job in Interiors
      • Press
      • Get Your Free Ebook

        This field is for validation purposes and should be left unchanged.
    • bookcover-jens-reno
  • By Room
    • Browse by Room

      Where you can search for all our posts about a specific room. Only interested in kitchens and bathrooms? We got you!

      • Kitchens
      • Bathrooms
      • Kids Rooms
      • Bedrooms
      • Living Room
      • Home Office
      • Dining
      • Laundry
      • Outdoor & Exteriors
      • Renting
    • bookcover-jens-reno
  • Before & Afters
    • Before & Afters

      Who doesnโ€™t LOVE a good before & after? If you want to be inspired by the whole reno process, and not just the shiny photos at the end, this is the place for you!

      View Articles

      • Before & Afters
      • Jen’s reno
      • Real Renos
      • RENO ADDICT
    • AFTER front elevationDated Sydney Hills District home given new life
    • AFTER bedroomBefore & after: Luxury Sydney apartments go from drab to fab
  • Reno Addict
    • RENO ADDICT

      Looking for reno inspo? Find it all here, from other peopleโ€™s projects to the latest trends, tools and products, whether youโ€™re DIY-ing or employing trades.

      View articles

      • Reno Products
      • The Block
      • DIY
      • Reno Trends
      • Before & Afters
      • Real Renos
    • image014Catherine Martin’s new carpets are as stunning as her film sets
    • AFTER front elevationDated Sydney Hills District home given new life
  • Shopping
    • Shopping

      Want to know where to buy the latest furniture, homewares, rugs, art and more? Weโ€™re always sharing our latest finds and telling you where you can buy them.

      View Articles

      • Furniture
      • Homewares
      • Art
      • Smart Home
      • Appliances
      • Reno Products
    • image014Catherine Martin’s new carpets are as stunning as her film sets
    • MHP_290817-9What you should snap up in Contents ID’s bi-annual sale! + win!
  • Inspiration
    • Inspiration

      While Jenโ€™s a legitimate interiors addict, sheโ€™s no design professional, so she calls on an army of the countryโ€™s best to share their expertise with you. Be inspired by their stories too!

      View Articles

      • Decorating 101
      • Interviews
      • Expert Tips
      • Before & Afters
      • House Tours
      • Designers
      • Styling
      • Renovating
      • Real Renos
      • Covet my coffee table
    • AFTER front elevationDated Sydney Hills District home given new life
  • Lifestyle
    • Lifestyle

      Weโ€™re mostly about the home but Jen also likes to share other things she thinks youโ€™ll love, like food and travel.

      • Recipes
      • Travel
      • Parenting
    • DSC_8605Foodie Friday: Family-friendly French onion soup
    • Isla-MotelHip new motel renovation on NSW South Coast
  • Jobs
    • Advertise on our job board
    • Job Board FAQs for advertisers

How to kill it at bricks & mortar retail: by The Vignette Room

September 8, 2017 Leave a Comment

FacebookPinEmailTweet

We are so often told that the days of bricks and mortar homewares retail are numbered or that it’s impossible to succeed as a boutique shop these days. So when Sydney’s The Vignette Room recently celebrated two cracking years in business, I had to ask them to share their secrets! One half of the mother-daughter duo behind it, Jennifer Brown, lets us in our their learnings and what makes them stand out from the crowd.

Jennifer and Tracey with new team member Cassie at the beautifully styled The Vignette Room store

How fast two years go by! It feels like only yesterday that we opened the doors to The Vignette Room, with the aim of giving our customers an inspirational and immersive shopping experience in a beautifully styled homewares haven. Weโ€™ve learned a lot (note to selves: retail is hard!), but our time spent on the front line, listening to our customersโ€™ feedback and experiencing the store environment every day, gives us a unique perspective and drives us to keep improving and evolving.

Our second anniversary seemed a good time to gather our thoughts, celebrate our successes and take an exciting new step. So here are a few reflections โ€ฆ and the launch of a fabulous service that weโ€™ve been dying to offer since day one.

Thereโ€™s nothing quite like instant gratification

Itโ€™s hard to beat that incredible rush when you find The One โ€“ you know, the perfect product youโ€™ve tracked down after picking up all the others in the store. And that confidence you feel in knowing youโ€™ve explored all options before reaching the right decision.

We believe this is still a wonderful advantage the in-store experience has over online ordering. No waiting, no uncertainty, and no disappointment when you receive something thatโ€™s not quite right. Just you and your gorgeous new possession, right there in your hand.

Weโ€™re pleased with how our store and online presence work together. We love the fact that we can post the unboxing of new stock on Instagram, which can lead customers to view its details on our website, then inspire them to come in, feel it for themselves and walk out with their purchase. Magic!

Personal connections make all the difference

That touch-and-feel element of the shopping experience is something we are proud to offer, and we love guiding our customers through the process. Weโ€™ve learned that confidence is important โ€“ the confidence of our customers in us, that we have hand-picked every product and styled it with love. And the confidence we can instil in our customers as we help them to find the perfect product or styling solution.

The most effective way we can provide assistance is in person. We delight in being able to advise both regulars, based on our personal knowledge of their shopping history, and newcomers, based on the stories they share with us. The most valuable feedback we receive is still the immediate sort, from customers as they shop.

Taking our store to the next level

Our exciting new offering was born from the insights weโ€™ve gained thanks to this unique access to customers. The question we have been asked most over the past two years is โ€˜Do you have an interior styling service?โ€™. Now the time is right, weโ€™re thrilled to introduce that very thing.

As part of our more comprehensive interior styling and sourcing service, interior designer Cassie McCulloch has joined The Vignette Room and is available for paid in-store and in-home consultations. She can help with any aspect of interior styling, from a full planning service to finding items of furniture to establishing colour schemes, right down to finessing those finishing touches.

Itโ€™s been a big decision for this mum-and-daughter team to bring in another person, but Cassieโ€™s like a member of the family who shares our passion and our aesthetic. Mum (Tracey Kennedy) and I will continue to offer our free in-store advice โ€“ and nothing can part us from the joy of engaging with our customers as they engage with our products! With this new service, we look forward to giving our customers an extra level of value and a great boost of confidence in making their style decisions.

–Jennifer Brown and Tracey Kennedy are co-owners of Sydney homewares store The Vignette Room. Visit them at 42 Gurner Street Paddington NSW or online atย www.thevignetteroom.com.auย 

FacebookPinEmailTweet

Primary Sidebar

Popular This Week

  • Australian kitchen dimensions: standard sizes for every last detail
  • Palette Cam 15 apps to help you build your dream home
  • Dining room Canadian home reno is a riot of colour and fun and we love it!
  • AFTER bedroom Before & after: Luxury Sydney apartments go from drab to fab
  • How to elevate your living room by stylist Natalie Walton

Follow us on Instagram

Charlie doesn't recommend running head first into Charlie doesn't recommend running head first into tiled steps ๐Ÿค•

Oh what a night. Thankfully Hornsby Hospital were as amazing as always and we avoided stitches. All taped and glued  back together and now to keep him calm for the next few days (๐Ÿคช) and watch for signs of concussion. 

Bravest little patient ever. Yes I've had a ๐Ÿท

Funny how we go into super organised mama mode in times like these. Grabbed dinosaurs, textas and scrapbook on the way out in case we had a long wait!
Australian made bathroomware is seriously impressi Australian made bathroomware is seriously impressive!

The new @studio.xox ONLY sells Australian brands. Like @nood_co coloured basins, lead-free eco brass from @faucetstrommen and @lindseywherrett's  ceramic basins made by hand in Tassie.

And as for their Sydney showroom (they also sell online): WOW.

See and read more on the blog now via link in bio.

#interiorsaddict #theinteriorsaddict #jenbishop
#creatingbeautifulspaces #homestylingdesign
#designbywomen #homestylingtips #sydneycreatives
#homestylingsydney #interiorstyling #interiordesignsydney
#everydaydesign #interiortrends #renovationinspiration
#homedesigninspo #lovemyhome #stylingdetails
#loveinteriors #homeimprovements #interiordesignaustralia
#dreamhomeinspiration #homemakeover #personaldesign
#interiordesignaus #creatingbeautifulspaces
#creativehomes #housestyling #sydneyhomes
#interiorinspiration #myhomedesign
I'm THRILLED to be an ambassador for the brand new I'm THRILLED to be an ambassador for the brand new @madeinaustshow in Sydney this August.

๐Ÿฆ˜๐ŸจForget every tacky association you ever had about touristy Australian made and prepare to see a showcase of the best of home, lifestyle, fashion and beauty made right here. If the pandemic has made you appreciate buying local even more, this is for you.

It's the first business to business trade event connecting retailers with Australian made products to champion our local makers๐Ÿ™

Apply to exhibit or find out more at their website, via their bio, now!

Are YOU buying more Australian made post covid?

#madeinaustralia #australianmade #aussiemade #aussiedesign
Do I recommend a timber vanity top? A big fat NOP Do I recommend a timber vanity top?

A big fat NOPE! ๐Ÿ’ง 

Which is why we have recently covered ours with a Caesarstone top (thanks to @justinplace_sydney for the advice and supply) and the sweet RELIEF of not having to worry about this high traffic area anymore, I'm telling you!๐Ÿค—

Doesn't matter what they tell you or how many times it's sealed, I'm not sure it's a great idea in a room which is so, well, wet!

I love having the warmth of timber in the bathroom and it's a beautiful piece, but timber on the top? Never again.

Ours probably lasted a year (if that) before it started to go downhill (and we want a good decade out of a bathroom, right?!). 2.5 years on, everything else in this bathroom looks virtually brand new and the water marked vanity top was really letting the side down and making me sad!

But I'm so pleased with this solution, I have to say! Took the plumber less than an hour to remove the sink, install the top and connect the sink back up. We didn't need to move the tap and it isn't too close to the basin.

The kids are allowed to brush their teeth and wash their hands (liquid soap ๐Ÿฅด) in here again and I can leave my hair straightener on there with gay abandon ๐Ÿ˜†

The reflective surface (which I can clean with whatever I like!๐Ÿ’ช๐Ÿป) brightens the room up too!

Next week I'll tell you what I really think of my brass tile trim too ๐Ÿ˜‰

#interiorsaddictbathroomreno2 #interiorsaddictfamilyhomereno #timbervanity
Is there a more decadent and delicious soup than F Is there a more decadent and delicious soup than French onion?

I think not!

Grab the recipe on the blog this morning via link in bio.
Get to know me! I haven't done one of these in YE Get to know me!

I haven't done one of these in YEARS so there's possibly thousands of you who don't know my back story. Here's a few things you may not know about me!

โœ”๏ธ I'm English ๐Ÿด๓ ง๓ ข๓ ฅ๓ ฎ๓ ง๓ ฟ and I moved here (just for one year) back in 2008๐Ÿ˜† 

โœ”๏ธ I can't end the day without a bath, even if I get home really late or on a really hot day. It's a mental health thing and my happy place. ๐Ÿ› 

โœ”๏ธ Before becoming a blogger and running my own small business, I was a journalist from the age of 18. My favourite news gathering times were as a newspaper crime reporter (bit different to interiors!) ๐Ÿ““ 

โœ”๏ธ I once worked at New Scotland Yard in London ๐Ÿš” 

โœ”๏ธI had an interview at Oxford (didn't get in!) but chose not to go to uni at all after being offered a job on the local paper #universityoflife ๐Ÿ˜

โœ”๏ธ My mum died when I was 3, I have an excellent dad and one sister (younger) in the UK โค๏ธ ๐Ÿ‡ฌ๐Ÿ‡ง 

โœ”๏ธ At school, my favourite subject was French ๐Ÿ‡ซ๐Ÿ‡ท and I was head girl ๐Ÿค“๐Ÿค“

โœ”๏ธ I'm addicted to โ˜•๏ธ , long hot baths and๐Ÿ’„ (been wearing it since I was about 14!)

โœ”๏ธ I'm not a phonecall person and will never ever pick up an unknown number. Ever. They can leave a message ๐Ÿ˜

โœ”๏ธ My favourite cuisine is Japanese ๐Ÿฃ ๐Ÿœ and Damian and I honeymooned in Tokyo and Venice 

โœ”๏ธ I have zero design qualifications. I just started blogging about my passion, which is trying to persuade everyone to #heartyourhome That was 11 years ago...

โœ”๏ธ My favourite tipple is a good GnT or๐Ÿท 

โœ”๏ธ Cheesy as it sounds, ๐Ÿ’โ€โ™€๏ธbeing a mum is my absolute biggest joy in life ๐Ÿง’๐Ÿ‘ฆ

โœ”๏ธ I will never give up my old school paper diary! Has to be A5 and week to view ๐Ÿ“– 

โœ”๏ธ My official surname isn't Bishop. I kept my maiden name for work after I got married but changed it for everything else. Often confuse myself!

โœ”๏ธ I didn't get my Ps until I was 37 and I'm still a terrible parker ๐Ÿ˜ฏ ๐Ÿ…ฟ๏ธ

Hope you feel like you know me a bit better ๐Ÿ˜˜

๐Ÿ“ธ @vanlowvanlow
Blue, green or lilac? ๐ŸŽจ @nood_co coloured con Blue, green or lilac? ๐ŸŽจ 

@nood_co coloured concrete basins is a great Aussie business success story. Although co founder Matt Di Costa first found fame as one half of Matt and Kim on The Block, he hasn't relied on this to build his brand.

โ€œWe are very honoured to have been a part ofย The Block, and all they have done for us. I am, however, a believer in letting the product take centre stage,โ€ he says.

Read our interview with Matt via link in bio now.

๐Ÿ™Share your favourite colour basin in the comments!

#colouredconcrete #noodco #colouredbasin #blockheads #the block #bathroomtrends2022

Pic 1 by @naibudesign_ and 2 by @twostyleinteriors
I'd love to see more colour in Aussie interiors! I'd love to see more colour in Aussie  interiors! ๐ŸŽจ 

At the end of the day though, it's a matter of personal taste. I love pops of colour but it's not for everyone. 

We couldn't resist featuring this Canadian house tour today. The amazing Kelly Green  hutch (swipe) was an upcycled $200 find ๐Ÿค—

Head over to the blog via link in bio to see the rest including one of the best playrooms we've seen in ages!

Project by @in.house.design
๐Ÿ“ธ @philcrozier
Create an unexpected city oasis with an emphasis o Create an unexpected city oasis with an emphasis on light and nature.

That was the brief for the conversion of a corner shop and a warehouse bakery into a luxury family home in Sydney's Newtown. And how about the library?!

Take the tour of this very special @annacarindesign project on the blog now, via link in bio.

Pic: @justinalexanderphoto
Follow on Instagram
Visit Jen's profile on Pinterest.

Get Your Free Ebook

Ebook cover

Never miss the latest renovating and interiors products, news and inspo again! Sign up for our newsletter and we'll send you the best bits from the blog, direct to your inbox. Plus you'll get our latest eBook: What Made The Biggest Impact in Jen's Own Reno.
This field is for validation purposes and should be left unchanged.
Avatar

About Jen Bishop

Jen Bishop is our owner and publisher and an experienced journalist and editor. Interiors Addict has been her full-time job for more than 8 years. She is married to Damian and mum to Sebastian and Charlie.

More from Expert Tips

How to give any home a sophisticated industrial vibe

Choosing a lounge: what you really need to consider

Survival tips: living in your house while you renovate it

How to elevate your living room by stylist Natalie Walton

Re-paint your walls this winter in 5 simple steps

Neale Whitaker

Neale Whitaker’s latest tips on the art of apartment living

When cost of living increases put your reno in jeopardy, be smart

A timber floor with kids and dogs? Expert tips to have it…

Dulux

Latest Dulux makeovers embrace warm winter palette

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recipe Rating




Footer

Interiors Addict

Interiors Addict

  • About
  • Contact
  • Work with Jen
  • Press
  • Jobs
  • Privacy Policy
  • Disclosure Policy

Browse

  • RENO ADDICT
  • Jen’s Reno
  • House Tours
  • Real Renos
  • Interviews
  • Styling
  • Designers
  • Bedrooms
  • Covet My Coffee Table
  • Expert Tips
  • The Block
  • Art
  • Furniture
  • Recipes

Follow Us

  • Facebook
  • Instagram
  • Pinterest
  • RENO ADDICT

Copyright © 2011–2022 Addicted Media Pty Ltd
Website care by ClickWP ยท Log in

Share this ArticleLike this article? Email it to a friend!

Email sent!