When Incy Interiors launched a decade ago, the Australian children’s furniture scene was a rather bland and predictable one. Debuting with a range of retro style iron beds and cots, in a delectable range of on-trend colours, the Incy Interiors range soon became a favourite of design-conscious parents across the country – and it’s still going strong after ten years in business.
“I definitely underestimated the gap in the market and that first year was insane,” says the brand’s founder Kristy Withers who decided to launch the brand after shopping for a ‘big boy bed’ for her two-year-old son Oscar and being uninspired by the options.
Working in corporate marketing at eBay at the time, and travelling to the US and Europe constantly, Kristy was able to check out all of the amazing children’s furniture products that weren’t available in Australia. “After lots of talking about it, trying to get things made and researching, my husband finally said to me one day ‘for god sake just do it!'” says Kristy.
That first year of business was so successful that even Kristy’s daughter was waiting in line for one of the brand’s covetable cots. “The year we launched I also had my daughter Polly, and she didn’t have a cot until she was at least six months old because it kept selling out, so I had to keep bumping her to the next shipment!” says Kristy.
The stylish range has since expanded to encompass around 70 products and is available across the globe with distributors in the US and UK and stockists in New Zealand, the UAE, Hong Kong and Singapore.
And Kristy manages all of this from her base in Orange, where she resides with her husband and two children on 100 acres of land. “We lead a really simple, easy life in such a beautiful part of the world. Most of my team are based in Sydney so I have a great excuse to get back to the city and get my fix and catch up with my friends. I couldn’t imagine life any other way,” says Kristy.
As for the brand’s most popular product, it’s no surprise to hear that it’s the rose gold cot. “I don’t think there would have been Incy without our rose gold products. I have lost count of how many beds and cots we have sold. They are definitely our signature piece that are the perfect blend of classic but cool!” says Kristy.
And to celebrate Incy’s tenth birthday, the brand has a new range on the horizon too – slated to launch next month and pictured here. Central to the brand’s ethos, Incy believes that kids’ rooms are sacred spaces in which children can showcase their creativity and thus have launched a fully customisable range that speaks to this. With five velvet shades and two gorgeous, aged leathers, the range represents over 1000 exciting design possibilities.
“We are so excited about the massive new collection and we also have a new collaboration that I am really excited about, that has been in the works for two years. We have something really exciting happening every month of this year so strap yourselves in for some amazingness from Incy as we hit our second decade!”
Photography: Pablo Viega (shot on location at stylist Steve Cordony’s gorgeous Rosedale Farm)