Swedish furniture giant IKEA will hold its first global 24-hour festival from 4pm EST on Thursday 16 September with notable artists, designers, DJs, chefs and more turning their homes into virtual stages. Delivered entirely online and taking place in more than 50 countries, the program will feature intimate concerts and DJ relays plus home visits with people like the celebrated designer Ilse Crawford, food demos with popular chefs, livestream gaming sessions, ‘behind the scenes’ at IKEA, kitchen talks and more.
“At a time when so many Australians understand the importance of their home, we’re excited to be able to bring a new energy into people’s lives and spaces through this 24-hour cultural experience. There’s something for everyone at IKEA Festival, and to make it even more relevant for Aussies, we’ll be sharing a range of tips and tricks from our local IKEA Australia designers on how to enhance different areas of their homes”, says Christine Gough, country home furnishing and retail design manager at IKEA Australia.
Festival highlights include ‘Home Visits’ which are perfect for interiors voyeurs. Step inside the homes of the British furniture and interior designer Ilse Crawford where she will be sharing her thoughts on the home and timeless design.
The ‘IKEA Museum’ event invites you to go back in time and explore everything that has made and shaped IKEA. It will include “the good, bad, beautiful and ugly” according to the brand.
‘IKEA News’ allows you travel the globe and meet IKEA co-workers and collaborators – in-store, at the factory, at the office or in the studio. Former collaboration partner Virgil Abloh will take part in this event.
The ‘Home Makeovers’ event will feature plenty of home decorating tips such as how to create better storage, how to create a cooking-friendly kitchen and simple ways you can accessorise your home.
The ‘Home Cooking’ event grants access to chefs such as Flynn McGarry, Pasta Queen and Paul Svensson who will be cooking up old and new favourites while sharing their cooking tips and tricks.
‘My Home Turf’ is a music event where artists such as MØ, Kanis, Niki and Masego showcase their cities, neighbourhoods, and communities, and treat you to a performance. ‘DJ Relay’ is another one for club music lovers with sets delivered from DJs at home including Kaytranada, Loraine James and Zuli, to name a few.
