Next year’s IKEA 2014 catalogue will have a real focus on living with children. Have a look at this quick video for an idea of what’s in store (or going to be!).
An IKEA spokesperson said: “This year at IKEA we’re turning our focus to the most important people in the world; children. Throughout the year, we’ll have tips and ideas about how families can spend more time together supporting the year’s theme, Living with Children. And we’re starting with the 2014 IKEA Catalogue. We’ve kept the same structure and we’ve packed it with the exciting stories behind our products and new ideas to help people love their homes even more. There’s also more engaging extended content available through the IKEA Catalogue app.
“Across the world today, families are constantly evolving. The ‘traditional’ model of 2 parents is decreasing as different types of families like single parents, re-established 2 parents, communities and multi-generations become more commonplace. No matter their make-up, families today face the same stresses like smaller living spaces, less time at home and increased use of technology.”
IKEA conducted one of the largest studies ever on family life, child development and the importance of play. The study resulted in ‘The Play Report. Tune in for more on the findings tomorrow.