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How to use social and influencers to sell your products

February 7, 2019 Leave a Comment

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Sponsored by AGHA Sydney Gift Fair

Later this month, I’m hosting an exclusive meet and greet at AGHA Sydney Gift Fair where I’ll be sharing tips on how to get your products into the media, on blogs, and how to use your own social media channels to effectively promote your brand.

As a journalist of more than 15 years, I deal with PR people all the time, and more recently as a professional blogger, people are constantly trying to persuade me to share their brand, paid or otherwise (in fact, much more often for free). So I know a thing or two about how to get noticed.

Madras Link: Professionally styled and photographed

Here, I’m sharing some of my best tips! And don’t forget I’ll be on hand at AGHA Sydney Gift Fair on 23 February if you have an important question about your business you’d like to ask in person.

Invest in styling and photography

Often I have to say a polite no to people featuring on the blog because their photography isn’t up to scratch. Even if you’ve really put the effort into styling and photographing your products yourself, with half decent light and a good camera, I hate to break it to you (and I really do, because I hate saying no!) it’s usually obvious it wasn’t a professional job. Not only does it not show your product in the best light, it can also make it look like you’re too small to get a photographer. This may not cost as much as you think at all. A few hundred bucks is money extremely well spent on a photographer in my opinion. While hiring a stylist too may seem overkill (or too expensive), it is always great to see products in a lifestyle situation, i.e. in a room, not just on a white background (although that’s useful too). Approach local design schools or reach out to people whose style you like on Instagram. Those starting out may not charge a hefty fee, but equally, please don’t ask creatives to work for free!

Once you’ve paid for your beautiful new photographs, get your money’s worth and use them on your website, socials and anywhere you can think of, as well as sending them to media. More on that later…

Establish relationships with influencers

Influencer is a fancy word for people like me; bloggers and personalities online with large followings, who people trust and take advice and/or recommendations from. They do not have to be huge, Kim Kardashian-like celebs to be able to have a real impact on your brand by highlighting it to their followers. Even though you may need to pay these people and enter a business relationship with them, it’s always best if this starts from an authentic place, where you have reached out and had a chat with them online, sent them a DM or commented on their posts. Some influencers are open to gifting, where you send them product for free and they agree to post about it in return. Others have a set rate they charge for product shout outs. Some, like me, do both. Try requesting their media kit via the contact page on their website, or direct messaging them via Instagram.

Don’t forget traditional media

You may think you’re too small or new to be featured in traditional media like magazines, but don’t talk yourself out of PR opportunities. Just make sure you do your homework first. Look at the magazine you want to be featured in and think about where your product might fit. No, you may not get a double-page-spread but could you offer them a prize for a competition, be featured in a new product roundup, or talk about how you started your brand in a business feature? Think outside the box! As a former magazine editor, I can tell you there’s nothing better than a pitch where someone has done their homework and makes it easy to say yes to them! For example: “I have the perfect product for your regular XYZ feature. Can I send you samples? Take a look and download our professional lifestyle images at XYZ. Have a look at my attached catalogue and let me know what works best for you. Contact me any time if you need anything else at all.”

CASE STUDIES: THREE AGHA EXHIBITORS GETTING IT RIGHT!

1. Rayell (Stand 3K12).

Rayell’s Kevin Porter says: “We use social media to try and show our products in a real life setting and feature all of the gorgeous details of the products. Part of the barrier of being online is that customers can’t feel, touch or examine the products up close. We try to help our customers imagine the products in their business or even imagine the end use of how their own customers will use the products.”

Rayell

What they’ve learned about digital:

  1. Regramming tagged photos and sharing and supporting other businesses always pays off! It is great to see how other people style your products and what they are pairing them with.
  2. Enewsletters are a must! They are the perfect way to alert customers to new products and direct them to content they might benefit from.
  3. Strong branding is important! Keep consistent with your visuals and branding so your business is instantly recognisable and memorable.

2. Melko (Stand 4N9)

“We love to connect with our customers and show our appreciation by featuring their photos on our daily Instagram stories,” says managing director Guido Melo. “We’ve learnt that people are always looking for something new, and by using social media we are always able to reach new audiences. Our content across all platforms also needs to be high quality and engaging.

“Customers love to share their thoughts and opinions so if we can get them involved as much as possible, it creates a budding relationship between customer and business which in return, we believe, increases the likelihood of returning customers and also new customers through tagging, sharing or telling their friends about us.”

He adds: “Another key lesson is that video and photography is incredibly important in retail business. Coming up with creative concepts is important to stay relevant, and producing high quality images will not only intrigue the customer to view or buy the product but people in general love to follow a great looking feed. We find value in investing money into photoshoots because creating a great catalogue of images can easily increase revenue.”

Their top photography tips

  • You don’t need to go too over the top with your images, being minimalistic and clean is the best way as it is also easier on the eyes.
  • Filters or presets can definitely make or break a photo–make sure you choose one that is consistent to your brand and feed, and doesn’t take away from the product that you’re trying to sell.
  • Lighting is everything! Find your light and the photo becomes instantly beautiful. Play around with natural light (avoid super sunny days), and use a reflector when necessary.
  • Lastly, make sure you don’t overwhelm your customers with your products. A breakdown of other images/videos/messages that still keep with your brand and that you think your customers will love, will create a positive experience.

3. Madras Link (Stand DN5)

The brand uses social media and professional photography to showcase their range of cushions, furniture and home accessories.

Ashini Grey says: “The key lessons we have learnt over the years are to ensure you’re sticking to a regular schedule (neglected accounts are not inspiring); it’s important that every post communicates something of value, and every post is an opportunity to reach your current and new customers.”

They use a professional photographer because image quality is high priority when sharing images to social media or in a catalogue or magazine. “Blurry images and poor arrangements of products could result in a missed opportunity to convey your brand’s story,” Ashini adds. “Our top tips are to use a professional photographer, put a lot of work into your styling to ensure the products complement each other whilst maintaining your brand’s point of difference and, lastly, pay attention to detail. When you’ve spent so much time lovingly designing your collection, it’s essential that clear photos convey the details such as colour, texture and design.”

Want to pick my brain? Register your interest for my Meet and Greet.

Register to attend AGHA Sydney Gift Fair.

AGHA Sydney Gift Fair | Sydney Olympic Park | 23-26 February 2019 | Saturday-to-Monday, 9am-to-6pm. Tuesday, 9am-to-3pm

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Do I recommend a timber vanity top? A big fat NOP Do I recommend a timber vanity top?

A big fat NOPE! 💧 

Which is why we have recently covered ours with a Caesarstone top (thanks to @justinplace_sydney for the advice and supply) and the sweet RELIEF of not having to worry about this high traffic area anymore, I'm telling you!🤗

Doesn't matter what they tell you or how many times it's sealed, I'm not sure it's a great idea in a room which is so, well, wet!

I love having the warmth of timber in the bathroom and it's a beautiful piece, but timber on the top? Never again.

Ours probably lasted a year (if that) before it started to go downhill (and we want a good decade out of a bathroom, right?!). 2.5 years on, everything else in this bathroom looks virtually brand new and the water marked vanity top was really letting the side down and making me sad!

But I'm so pleased with this solution, I have to say! Took the plumber less than an hour to remove the sink, install the top and connect the sink back up. We didn't need to move the tap and it isn't too close to the basin.

The kids are allowed to brush their teeth and wash their hands (liquid soap 🥴) in here again and I can leave my hair straightener on there with gay abandon 😆

The reflective surface (which I can clean with whatever I like!💪🏻) brightens the room up too!

Next week I'll tell you what I really think of my brass tile trim too 😉

#interiorsaddictbathroomreno2 #interiorsaddictfamilyhomereno #timbervanity
Is there a more decadent and delicious soup than F Is there a more decadent and delicious soup than French onion?

I think not!

Grab the recipe on the blog this morning via link in bio.
Get to know me! I haven't done one of these in YE Get to know me!

I haven't done one of these in YEARS so there's possibly thousands of you who don't know my back story. Here's a few things you may not know about me!

✔️ I'm English 🏴󠁧󠁢󠁥󠁮󠁧󠁿 and I moved here (just for one year) back in 2008😆 

✔️ I can't end the day without a bath, even if I get home really late or on a really hot day. It's a mental health thing and my happy place. 🛁 

✔️ Before becoming a blogger and running my own small business, I was a journalist from the age of 18. My favourite news gathering times were as a newspaper crime reporter (bit different to interiors!) 📓 

✔️ I once worked at New Scotland Yard in London 🚔 

✔️I had an interview at Oxford (didn't get in!) but chose not to go to uni at all after being offered a job on the local paper #universityoflife 😁

✔️ My mum died when I was 3, I have an excellent dad and one sister (younger) in the UK ❤️ 🇬🇧 

✔️ At school, my favourite subject was French 🇫🇷 and I was head girl 🤓🤓

✔️ I'm addicted to ☕️ , long hot baths and💄 (been wearing it since I was about 14!)

✔️ I'm not a phonecall person and will never ever pick up an unknown number. Ever. They can leave a message 😁

✔️ My favourite cuisine is Japanese 🍣 🍜 and Damian and I honeymooned in Tokyo and Venice 

✔️ I have zero design qualifications. I just started blogging about my passion, which is trying to persuade everyone to #heartyourhome That was 11 years ago...

✔️ My favourite tipple is a good GnT or🍷 

✔️ Cheesy as it sounds, 💁‍♀️being a mum is my absolute biggest joy in life 🧒👦

✔️ I will never give up my old school paper diary! Has to be A5 and week to view 📖 

✔️ My official surname isn't Bishop. I kept my maiden name for work after I got married but changed it for everything else. Often confuse myself!

✔️ I didn't get my Ps until I was 37 and I'm still a terrible parker 😯 🅿️

Hope you feel like you know me a bit better 😘

📸 @vanlowvanlow
Blue, green or lilac? 🎨 @nood_co coloured con Blue, green or lilac? 🎨 

@nood_co coloured concrete basins is a great Aussie business success story. Although co founder Matt Di Costa first found fame as one half of Matt and Kim on The Block, he hasn't relied on this to build his brand.

“We are very honoured to have been a part of The Block, and all they have done for us. I am, however, a believer in letting the product take centre stage,” he says.

Read our interview with Matt via link in bio now.

🙏Share your favourite colour basin in the comments!

#colouredconcrete #noodco #colouredbasin #blockheads #the block #bathroomtrends2022

Pic 1 by @naibudesign_ and 2 by @twostyleinteriors
I'd love to see more colour in Aussie interiors! I'd love to see more colour in Aussie  interiors! 🎨 

At the end of the day though, it's a matter of personal taste. I love pops of colour but it's not for everyone. 

We couldn't resist featuring this Canadian house tour today. The amazing Kelly Green  hutch (swipe) was an upcycled $200 find 🤗

Head over to the blog via link in bio to see the rest including one of the best playrooms we've seen in ages!

Project by @in.house.design
📸 @philcrozier
Create an unexpected city oasis with an emphasis o Create an unexpected city oasis with an emphasis on light and nature.

That was the brief for the conversion of a corner shop and a warehouse bakery into a luxury family home in Sydney's Newtown. And how about the library?!

Take the tour of this very special @annacarindesign project on the blog now, via link in bio.

Pic: @justinalexanderphoto
The things that excite me as a 40 year old 🤭 N The things that excite me as a 40 year old 🤭

None of us enjoy laundry (OK, there are a few of you out there who do. Weird!) but we have to do it. And often. So if your laundry bin can be as good looking, functional and space saving as this, then why wouldn't you?!

I've lost track of how many baskets I've thrown out because they've gone soggy or mouldy. They look pretty, sure, but they're not fit for purpose and they're often messy and overflowing.

Here's what I love about his @brabantia_australia one:

✔️ ventilation holes
✔️ no need to remove the lid for small items plus it hides your dirty laundry from view
✔️ easily removable and washable inner laundry bag that velcros back on 
✔️ corrosion resistant so fine in bathroom or laundry 
✔️ Brabantia make things as sustainably as possible
✔️ compact, sleek, European design
✔️ 10 year warranty
✔️ tall and skinny so takes up less floor in my tiny laundry

The Rolls Royce of laundry bins? I think so 👌🏻

TOLD you this was going to be exciting!

Now I need to know, do you have your laundry basket in the bathroom, the laundry, every bedroom? We used to have one in each bedroom but moved to the laundry-only situation which I much prefer (one for colours and one for whites). My boys know to put their used clothes in the bin in the laundry each night and they're 7 and 3!  #raisingfuturehusbands

#gifted
"Living rooms are important spaces where our publi "Living rooms are important spaces where our public and private lives intersect."

So says stylist @nataliewalton in her gorgeous new book Style, the Art of Creating a Beautiful Home.

"They are where we gather to welcome guests and entertain. But they are also where we decompress and relax at the end of the day. Increasingly, they are open-plan spaces and need to work within a greater scheme. Bringing all the elements together cohesively requires care and consideration. And, if you want a space that lives up to its true potential, make it personal and create with conviction."

Read an extract, the chapter on elevating your living room, on the blog today via link in bio.

Published by @thamesandhudsonau Pix by @chriswarnes 

#livingroomdesigns #nataliewalton #coffeetablebooks #designbooks #interiorsbooks #livingroominteriors #elevateyourspace
Kids and husband messing with my vignettes again🤨

PS. The coaster was RIGHT THERE 🤪
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About Jen Bishop

Jen Bishop is our owner and publisher and an experienced journalist and editor. Interiors Addict has been her full-time job for more than 8 years. She is married to Damian and mum to Sebastian and Charlie.

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