The Australian Gift & Homewares Association (AGHA) will launch a Buyer Orientation Program at this month’s Home & Giving Fair to help buyers maximise business opportunities.
As a ‘cottage industry’, the gift and homewares sector is made up of a majority of small and medium business owners with a passion for their products who are looking to increase their business proficiency. A new initiative of the AGHA, the Buyer Orientation Program offers to educate buyers, both new and existing, on how to get the most out of their time at the Fair. AGHA marketing manager, George Lancaster, says Home & Giving is a crucial opportunity for buyers and wholesalers to extend their business networks, which is particularly vital in the current economic climate.
“We want our buyers to be able to go into the Fair with the confidence to know what they are looking for, be sure they are asking the right questions and to be able to follow up with wholesalers after the Fair. The orientation program will educate our buyers and encourage a healthier relationship with wholesalers, with a focus on real business outcomes.”
Leading the program is Greg Dodge, who opened his retail store, Dandylyon, in 2010. He will share the lessons he has learnt about the importance of the Fair since joining AGHA. The Buyer Orientation Program will be held on Saturday 25 February from 8-9am at the Mezzanine Level of The Dome. To register your interest email [email protected] or phone 1300 441 384.
The AGHA’s Home & Giving Fair will give retailers a chance to stock up on new products inspired by innovations and trends across toys, kitchenware, home décor, giftware, jewellery and accessories.